Developing Marketing Plans for Organisations
Added on 2020-10-22
17 Pages3598 Words379 Views
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Develop a MarketingPlan.
Table of ContentsINTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Section 1 Devise marketing strategies.............................................................................................4(a) Evaluate marketing opportunity options that address organisational objectives and evaluatetheir risks and returns in the selection process............................................................................4(b)Develop marketing strategies that address strengths and opportunities within theorganisation’s projected capabilities and resources....................................................................5(c) Develop strategies which increase resources or organisational expertise where gaps existbetween current capability and marketing objectives.................................................................5(d)Ensure strategies align with organisation’s strategic direction..............................................6(e) Develop a marketing performance review strategy, incorporating appropriate marketingmetrics to review the organisational performance against marketing objectives........................6Section 2 Plan marketing tactics......................................................................................................7a. Tactics to implement each marketing strategy in terms of scheduling, costing,accountabilities and persons responsible....................................................................................7b. Coordination and monitoring mechanism for scheduled activities.........................................7(c) Explain how the tactics are achievable within the organisation’s projected capabilities andbudget..........................................................................................................................................8d. The way in which tactics meet legal and ethical requirements...............................................8e. The ways through which tactics provide for ongoing review of performance againstobjectives and budgets and allow marketing targets to be adjusted if necessary........................8Section 3 Prepare and present a marketing plan..............................................................................9(a)Write and explain marketing plan meets organisational, as well as marketing, objectivesand incorporates marketing approaches and a strategic marketing mix......................................9
(b) Ensure marketing plan contains a rationale for objectives and information that supports thechoice of strategies and tactics....................................................................................................9(c) Present marketing plan for approval in the required format and time frame.......................10(d) Adjust marketing plan in response to feedback from key stakeholders and disseminate forimplementation within the required time frame........................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is an essential activity for an organisation to reach at large consumer base andmould products according to consumer need and demand. To grab opportunities organisationhave to prepare marketing plan which is an comprehensive official document or blueprint thatdefines about marketing and promotional efforts for upcoming time. In marketing plan to achievebusiness objectives and goals some specified activities should be framed. This report is based onadventure hire company that deals into hiring of full range of vehicles for tourist in differentregions. This report focus on problems that face by adventure hire company while driving inremote areas that damage their vehicles and damage their public relations. To minimize theseissues organisation have to prepare marketing plan and evaluate each and every aspect.MAIN BODYSection 1 Devise marketing strategies(a) Evaluate marketing opportunity options that address organisational objectives and evaluatetheir risks and returns in the selection process.There are various marketing opportunity options in which adventure hire company adoptsthe other industry analysis opportunity that helps in identify or address objectives and risk andreturns to find out the best solution of that their problem (Wilson and Gilligan, 2012). In case ofAdventure hire company they provide vehicles to ride in remote areas without adequateresources that hinders consumers self interest. In that scenario organisation have to availmarketing options. They face the risk of consumer retention, bad public relations that spoil theirbusiness image (Baker, 2014). To minimize that hurdle organisation have to evaluate situation
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