Public Health Resource

Public Health Resource
Improving and protecting the health and
wellbeing of community is the main aim of public
health. A public health resource consists of various
processes, models and theories of communication in
relation with public health practice. This report will
discuss about components of communication process,
knowledge of communication theory, theoretical models
of health communication to the public health settings and
it will all help in developing a public health resource.
The various theoretical models of health communication
that can be successfully applied in public health settings
are as follows:
 HEALTH BELIEF MODEL – It is a
psychological model that tries to explain and
predict the health behaviour of individuals. Here,
they try to focus on the attitude and behaviours of
people so as to understand them properly. This
model is basically studied in four parts namely;
perceived severity, perceived benefits, perceived
susceptibility, perceived barriers. All these
concepts are used for reading behaviour of
people.
 PROTECTION MOTIVATION THEORY –
This theory was developed in 1975 and tries to
solve the problems of fear cause to people. It is
a process that brings in various behavioural
options so as to remove the threat. The
appraisals related to health threat and the
appraisal of coping responses can result in
protection and motivation otherwise it may lead
to maladaptive responses. These are the kind of
responses that has the possibility to place an
individual at health risk. The kind of behaviour
that is included in this are smoking, drinking
etc.
 TRANSACTIONAL MODEL OF STRESS
AND COPING – This theory was developed
for evaluating the process of coping with
stressful events. The stressful experiences that
are faced by a person is framed as person-
environment transactions. Whenever a person
faces a stress, they can immediately evaluate a
potential threat which is also called as Primary
appraisal. In this, the person judges the
importance of events in terms of stressful,
positive, controllable etc. In the Second
Appraisal, what resources will be used by
person for coping up with the stress will be