Develop Innovations New Products and Services Assignment

Added on -2020-07-22

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RESEARCH PROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1Title: To develop innovations for expanding business with new products and services – ACase Study on Cafe Route...........................................................................................................1Background.................................................................................................................................1Rationale.....................................................................................................................................1Aims and objectives....................................................................................................................1LITERATURE REVIEW................................................................................................................2METHODOLOGY..........................................................................................................................4FINDINGS AND ANALYSIS........................................................................................................6RECOMMENDATIONS...............................................................................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONTitle: To develop innovations for expanding business with new products and services – A CaseStudy on Cafe RouteBackgroundInnovations is creative aspect which helps to make creative process and expand businessin different areas of the world. Cafe is the smallest business which requires foresightedness tomake industry success (Majid, Kumar and Nayik, 2014). In this aspect, smarter andknowledgeable people need to concern about different elements that increasing efficiency anddevelop business goals as well. In order to make high growth in the Cafe Route, manager need toimplement new services such as accommodation, event organise place, etc. In this way, the smallbusiness able to get high growth and increasing massive expansion to develop more creativity atworkplace. Further, in the cafe coffee, innovations considered new ways to grown and evolvewith several changes. Improvement in these areas helps to grow plans as well. Cooperative is themost successful way which proven and spread the coffee farming community in successful way. RationaleIn order to conduct the present study, there are several aims and objective considered bysmall business. It is the successful way that increases performances in positive aspects. With thehelp of developing innovations in small business, enterprise getting more benefits and newproducts and services through they can attract new people in the business (Gill, Atkins andSchaddelee, 2017). Further, present research also benefiting to other small cafe to increase theiractivities and tasks which helps to attain desired results in the business environment. Aims and objectivesAim: “To develop innovations for expanding business with new products and services – A CaseStudy on Cafe Route”.ObjectivesTo understand the concept of innovations in cafe.To evaluate the reasons for expanding small business with new products and services.To find relationship between innovations and expansion of new business with productsand services in Cafe Route. To recommends ways through innovations increasing in Cafe Route. 1
Research questionsWhat do you understand the concept of innovations in cafe?How evaluate the reasons for expanding small business with new products and services?How relationship find between innovations and expansion of new business with productsand services in Cafe Route?What are ways recommends through innovations increasing in Cafe Route?LITERATURE REVIEWConcept of innovations in cafeAs per the view of Davis and Tschoepe, (2016), there are different kinds of innovationsconsidered in the cafe that helps to make creative results in the small businesses. In thisconsideration, cafe business need to expand their operations and functions with widening theenterprise. With this regard, on the location it is important to make creativity that helps to targetseveral people together with extravagant experience. However, Ajami, Grabner and Pearson,(2016) stated that cafe need to implement other entertainment tools such as library, musicsystem, dance floor, event organise place, etc. All these elements helps to create majorinnovations that increasing its profits and revenue as well. As results, the company able to targetyouth generation people easily. Special party events such as birthday, anniversary, etc. helps toattract more people in successful way to operate creative activities at workplace. In contradicting, Linn and Horowitz, (2015) argued that interior design of the place ismajor consideration that assists to attract several people in the business environment. In this way,establishment considered several traditions to serve the products and services to several numbersof customers together. Hence, Cafe Route need to focus on the new layout and design whichhelps to increase effectiveness. According to the point of Tschoepe and Davis, (2015), socialmedia consist important part in respect to make successful operations and outcomes in thebusiness environment. In this consideration, new activities and tasks need to be promoted onsocial sites that assists to attract several customers towards the business. Reasons for expanding small business with new products and servicesAs per the point of Dixit, Saxena and Sharma, (2017), there are several reasons exist dueto which small business need to increase their products and services. It is most important growthstrategy for the small business that enhance revenue and profit sharing ratio as well. Product lineconsidered group of products and services in same category which make high support to IT2
services. They stated that it is the best way to increase product line that make effectivefunctioning at workplace. Furthermore, it also assists to develop new activities in the company.Furthermore, Majid, Kumar and Nayik, (2014) argued that introduction, growth, maturity anddecline, all these elements need to implement at workplace to meet with customer demand andrequirements. It creates several advantages with newer material and technologies. To removebusiness loss with competitors implementation, it is essential to increase business performancewith products and services in the market. The organisation need to upgrade their existingproducts for develop new activities which assists to compete effectively. In addition to this, Reznickova and Zepeda, (2016) stated that market considered moreopportunities which helps to take several advantages in different market. Therefore, it is essentialto Cafe Route to implement profitable opportunities at workplace. It is the best way to attractseveral people in the market. In this way, company also offers new products line to serving manypeople with introducing new products and services. Relationship between innovations and expansion of new business with products and servicesin Cafe RouteAccording to the view of Lee and Tang, (2017), there is wide relationship betweeninnovations and expansion of the new business to produce new products and services in CafeRoute. In this way, successful operations and functions make success with new technologies.Innovations performance helps to determine competitive and national progress that is essentialcomponent to make challenges and sustainable developing activities. Improvement in theproductivity create new opportunities with globalisation and new technologies. On the otherhand, Bento, Roth and Wang, (2015) explored their views that government policies are majorconcern which helps to support and continually updating the institutional framework in cafe.This is because, government always support to innovative activities and provide several benefitsto those who implement innovations with international investments. In order to make changes in Cafe Route, Ostertag, Bodenheimer and Walz, (2018) saidthat changing environment is required for innovations that increasing current system of thebusiness. In this aspect, technology also helps to hamper the competition. Issues are also relatedwith the flexibility of the system in systematic way. Stronger efforts are also needed to promoteand counterfeiting the growing results. Recommends ways through innovations increasing in Cafe Route3

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