Develop Marketing Plan Assignment
Added on 2020-11-12
19 Pages3119 Words278 Views
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A18 - Listing andMarketing PropertiesTask 4
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1: DEVELOP MARKETING PLANS ................................................................................1LEASE PROPERTIES....................................................................................................................11. Residential Property...........................................................................................................12. Residential-Multi Unit sites................................................................................................13. Rural Property....................................................................................................................24. Business..............................................................................................................................25. Retail Property....................................................................................................................36. Commercial Property..........................................................................................................37. Industrial Property..............................................................................................................3SALE PROPERTIES ......................................................................................................................41. Residential..........................................................................................................................42. Development property-subdivision....................................................................................43. Development property-multi unit sites..............................................................................54. Rural...................................................................................................................................55. Business..............................................................................................................................66. Retail...................................................................................................................................67. Commercial........................................................................................................................68. Industrial.............................................................................................................................7PART 2: PRESENT MARKETING PLAN ...................................................................................7PART 3 Develop Marketing Materials ...........................................................................................9a) Lease Properties.................................................................................................................9b) Sale Properties..................................................................................................................11c) List of question................................................................................................................13d) Network list .....................................................................................................................13e) Other activities ................................................................................................................13PART 4 IMPLEMENT AND MONITOR MARKETING PLAN ...............................................14a)Develop an implementation plan.......................................................................................14b) Develop a risk management plan.....................................................................................14
PART 5 REVIEW THE MARKETING PLANS .........................................................................14a) Develop a review process.................................................................................................14b) Review your marketing plan............................................................................................14CONCLUSION .............................................................................................................................15REFERENCES .............................................................................................................................16
INTRODUCTIONMarketing program may be a part of an overall business plan. Solid selling strategy is thefoundation of a well-written selling plan. Marketing is the most crucial and successful part ofbusiness.Present study will be based on listing and marketing properties under which new marketopportunity will be taken into consideration. Report will be presents marketing plan in whichincludes how to develop a marketing plan for properties, present marketing plans as well.Further, study will be based on five parts that helps to present the proper marketing plan anddefine in proper systematic manner. The overall process of making marketing plan for properties.PART 1: DEVELOP MARKETING PLANS LEASE PROPERTIES1. Residential PropertyAims and objectives The main objective of residential property is to connect people with central position areawhich is close to public transport shops, schools as well (Allen and et.al., 2015).Target group identified for marketing plan Business class families and middle class group people. Marketing activities Advertisement, Hooding etc. Time frame for marketing activities 1 or two weeks Advertising Budget $5,000 on marketing activities. 2. Residential-Multi Unit sitesAims and objectives To attract lower class group by offering one-bedroom apartment in Ascot Vale withconnectivity of local shops, Fleming ton race track and royal Melbourne show ground.Target group identified for marketing plan Middle or lower class group 1
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