Develop a Marketing Plan

Running Head: DEVELOP A MARKETING PLAN
DEVELOP A MARKETING PLAN
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1DEVELOP THE MARKETING PLAN
Executive Summary
The aim of this report is to do the analysis of the marketing plan of the Australian Hardware.
It is homewares stores chain based in Brisbane that are specialized in the decorative items,
bathroom fittings, mirrors and bedroom fittings. The company has appointed the marketing
manager and after the review of the organization, marketing strategies has been devised
towards the achievements of the Australian Hardware. The company has the mission for
significant presence of retail in the homewares in the every capital city of Australia that starts
with 15 stores to 100 Australia wide. The company has the objective of increasing the sales in
the next three years from $15 million per year to $20 million per year. Moreover, the
company establishes the recognition of brand in the Brisbane so that at least 1 out of the 3
people recognizes the brand of the company in the random survey taken in the 18 months.

2DEVELOP THE MARKETING PLAN
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
SWOT Analysis.....................................................................................................................3
Marketing Objectives.............................................................................................................4
Strategies................................................................................................................................5
Implementations.....................................................................................................................6
Conclusion..................................................................................................................................6
Reference....................................................................................................................................8