BUSINESS STRATAGE MODEL FOR SUSTAINED COMPETITIVE ADVANTAGE IN EU Dairy Industry

DEVELOPING A BUSINESS
STRATEGY MODEL FOR
SUSTAINED COMPETITIVE
ADVANTAGE

Abstract
The present research topic is based on EU dairy industry that acts as the heart of
European food sector. It is industry that is pillar of overall ambition of Union jobs, investment
and growth in Europe. Thus, the future of the dairy industry is purely focused on sustainability,
the use of dairy framing has grown towards to utilise sustainable and organic methods.
Furthermore, assignment will outline aims and objectives on the given topic, appropriate
research methods needs to be selected so that better activities can be conducted. This research
will include introduction of topic, literature review, methods of research, analysis of data along
with recommendations and conclusion. The main aim of the report is implement better strategic
model within operational working and this leads to gain and enhance sustainable competitive
advantage.

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Background of the study........................................................................................................1
1.2 Problem statement..................................................................................................................3
1.3 Research questions ................................................................................................................3
1.4 Significance............................................................................................................................3
1.5 Rational of research...............................................................................................................4
1.6 Research scope.......................................................................................................................4
1.7 Project structure.....................................................................................................................4
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
Theme 1: Identification of ways of business literature model that add advantages to the
common topic of advantageous competitiveness.........................................................................7
Theme 2: Traditional standpoints about competitive advantage that merged with business
literature model to turn into the business model proposition. ...................................................13
Theme 3: Determining the business model proposition is monumentally examined in lieu of
the approval or rejection of the hypothesis that predicts the sustained competitive advantage of
a firm..........................................................................................................................................18
CHAPTER 3 RESEARCH METHODOLOGIES.........................................................................24
Research type ............................................................................................................................24
Research philosophy..................................................................................................................25
Research approach.....................................................................................................................26
Research Design.........................................................................................................................27
Data collection...........................................................................................................................27
Sampling....................................................................................................................................28
Data analysis..............................................................................................................................29
Ethical consideration..................................................................................................................29
Limitation of the research..........................................................................................................30
Validity......................................................................................................................................30
CHAPTER 4 DATA ANALYSIS ................................................................................................31
CHAPTER 5 CONCLUSION & RECOMMENDATION ...........................................................58

Conclusion.................................................................................................................................58
Recommendation.......................................................................................................................58
REFERENCES..............................................................................................................................60
APPENDIX....................................................................................................................................63

Topic– To develop a business strategy model to initiate a sustained competitive advantage
for a dairy processing industry in continental Europe.
CHAPTER 1: INTRODUCTION
1.1 Background of the study
In today's dynamic business environment, one of the main key challenge for the
enterprise is to adopt business strategy models that aids to gain competitive advantage. A
strategy is framework that termed out as how individuals within the enterprise should make
decision and allocate resources to accomplish key objectives (Danso, Adomako and Konadu,
2019). Strategy creation helps to gain competitive advancement within enterprise. Business
strategy is all about the choices and preferences that firm make in order to achieve the aim and
objectives. Therefore, the main purpose of strategic planning is to set overall aims and objectives
so that better plan can be developed. In addition to this, organisational strategy defined as sum of
actions that firm intends to take long term goals.
Therefore, one of strategy model as innovation is also a kind of business strategy model
that aids to plan or to grow market share with help of brining adaptation in product and services.
Innovative strategy also indicates about the improvement in product, disruptive and breakthrough
innovation approach at its best level (Salunke, Weerawardena and McColl-Kennedy, 2019).
Henceforth, it can be stated that sustained competitive advantage of any enterprise can be full fill
with assets, attributes and abilities that are difficult to exceed. Thus, it also provide superior
long-term position over the competitors. Basically, strategy is about two things that shows up in
deciding aspects that business should follow for achieving success and gaining competitive
advantage (Mkrttchian and Potapova, 2019).
Henceforth, this is term which designed to improve the operation and aids to meet out the
goals. Additionally, it can be stated that this supports to aligning the activities by illustrating the
potential trade off. One of the prime importance of business strategy is to determine the future
direction and support to the business functions and operations. Henceforth, strategic management
entails business goals, the enterprise vision and goals as well as future plans. Business
environment strategic planning is crucial key for solving strategic task. Additionally, process
defined as to developing, controlling and maintaining strategic balance between goals of the
enterprise and resources in market environment.
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Therefore, the main goals of business strategy model is to create, improve and gain
competitive advantage within the enterprise. It is defined as a force that enables the business to
put their major focus on sales, better profit margins, higher customer and better and improved
staff retention than competitors. However, one of the main challenge for business strategy to take
initiatives to find out the way that can aid in competitive advantage. It defines the firm ability to
perform its functions more efficiently. There are number of the firms that are competing with one
another and to gain competitive advantage the entity has to adapt strategic model (Zakrzewska-
Bielawska, 2019). Hopefully, it can lead to choose to support the company and helps to gain
maximum profitability in market. This is one of the key element for decision making and this
adopts the business strategy and activities to meet out the needs of an enterprise.
Furthermore, the UK needs competitive and profitable dairy farming industry not for
economic reason but also for environment security. This is the industry that is mainly relies on
the continuing supply of the huge range of people and skills. In order to be the industry profitable
and sustainable, it is crucial to have appropriate and qualified personnel. Who aids to conduct
organisation activities in sophisticated manner (Abbate, Cesaroni and Villari, 2019). Therefore,
competitive advantage is the kind of advantage over the competitors that can be gained by
offering customers the greater value either by lower prices or by providing greater benefits.
Additionally, it can be stated that brand loyalty is one of the competitive advantage that can be
gained by the form that can capitalize on.
Research aim and objectives
Aim- To investigate and develop a business strategy model in order to initiate a
sustained competitive advantage for a dairy processing industry in continental Europe.
Objectives
 In what way does the business literature model add advantages to the common topic of
advantageous competitiveness?
 How would the traditional standpoints about competitive advantage be merged with
inputs from the business literature model to turn it into a business model proposition?
 In what way can the business model proposition be monumentally examined in lieu of the
approval or rejection of the hypothesis that predicts the sustained competitive advantage
of a firm?
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1.2 Problem statement
The UK required competitive and profitable dairy farming industry not just for the
economic reason but also for environmentally and socially. Additionally, dairy industry
impacting the environment and animal health at the huge context (Lobel, Engels and Granic,
2019). Therefore, this industry will purely focus on approach towards sustainability and
resilience by putting core focus on quality.
Henceforth, this change will aid to improve the choice of dairy products and aid to ensure
about all requirements that met in both environment and animal health. Strategic model seems
workable for short term and that can harm the achievement of long term organisational goals
(Bian and Sun, 2019). By implementing the strategic model the entity can enforce the business
condition in better and attractive mode. Henceforth, enterprise uses this strategic models to
improve operational process and aids to meet our business goals.
1.3 Research questions
What is the main objective behind this research on European dairy industries, and how
does it shape into the sustainable business model?
1.4 Significance
The business model should implement to undertake the overall changes within the
industry. It outlines specific processes, functions and activities to produce goods and services.
Execution of strategic business model assist firm to develop unique position in market.
Henceforth, this research report will aids to develop way of doing business that entity has to
choose for undertaking creation and providing consistent value to customer and to earn
maximum amount of profitability (Parida, Burström and Wincent, 2019). In addition to this,
strategic business model will define that how an enterprise can creates, delivers and capture
value. Therefore, it is crucial as this helps to organisation to creates, delivers and capture value in
economic, social and cultural aspect.
Furthermore, strategic business model and process of innovation plays crucial role in
improving machinery and operational procedures (Gans, Stern and Wu, 2019). Additionally, this
changes will focus on developing the business strategy model for EU dairy industries.
Henceforth, the main goal of business development strategy is inclusive of market expansion,
brand projection, new client acquisition and to create better and improved awareness about the
brand.
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Therefore, one of the beneficial aspect of strategic management is to become more
disciplined and organized. This will help the researcher to bridges the link between performance
and rewards for employees. Additionally, this research will help the researcher to gain the depth
insights about the uses and effect of strategic model to gain sustainable competitive advantage.
1.5 Rational of research
In the changing scenario of the business enterprise, advanced innovation and strategic
business model aids to bring competitive advancement and unique position to enterprise. In the
market the most of the enterprise is using technological innovation so that better and improved
services can be delivered (Bustinza, Gomes and Baines, 2019). Sustainability and resilience are
two core components that aids to bring better advancement to enterprise. This report will aids to
expand the knowledge of the researcher about the uses of strategic models and their benefits that
leads to gain sustainable competitive advancement within market.
Additionally, development within the industry with the help of strategic business model
makes the whole system effective and this leads to accomplish unique advancement (Singh and
El-Kassar, 2019). Henceforth, this report will put major focus over developing the business
strategy model for EU dairy industries specifically.
1.6 Research scope
This research will mainly define the overall strategy to implement strategic business
models as Porter five forces, Business canvas model etc. Additionally, it aids to identify the
current trends, usage, supplier’s activities and behaviour of the customer within the market.
Therefore, it will be conducted in terms to initiate sustained competitive advantage for the dairy
processing industry in continental Europe (Sahaf, 2019).
To enhance the competitive advantage of the business, the above given model will work
as to guiding tool that can aids to improve competitive advantage (Ferreira, Coelho and
Weersma, 2019).
1.7 Project structure
This is term that defines the overall structure of research project and includes different
chapters. Therefore, it’s all discussed in systematic manner to understand the each chapter in
proper mode. Thus, the project team is the structure that facilitates the coordination and
implementation of project activities. Henceforth, structure of the project defined in the following
manner as are-
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