Assignment on Developing a Corporate Communication Tool
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Added on 2020-04-07
Assignment on Developing a Corporate Communication Tool
Added on 2020-04-07
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DEVELOPING ACORPORATECOMMUNICATIONTOOL
TABLE OF CONTENTSPART 1............................................................................................................................................3Rationale......................................................................................................................................3REFERENCES................................................................................................................................6
PART 1RationaleStarlight children’s foundation is an Australian charity firm which raises charity for thechildren of Australia who are ill or sick and are not capable of getting good treatment for thedisease and also to the sick children living in orphanage (Rollins, 2005). They provide find tothose children and get their treatment for free in good hospital. They want to raise fund throughvarious means and target those people who are capable of giving charity to their organization fora social cause. The company has decided to communicate its purpose to their target audiences bymeans of newsletter. Basically, their target audiences are high end businessmen, social clubmembers, sports persons, celebrities, and politicians. Thus, these people can provide fund to theStarlight children’s foundation in order to provide better treatment to the incapable children ofAustralia (Starlight Children’s Foundation, 2017). Furthermore, the major purpose of choosingnewsletter as a communication tool for communicating the fund raining program to the targetaudience is that people will understand the cause in a clearer manner. Moreover, newsletters aremade in an attractive manner which will develop interest among the target customers (Hovland,Janis and Kelley, 2010). Furthermore, newsletter will provide detailed information which wouldbe more definable for the target audiences. Further, this study has been made for communicating to the target audiences usingnewsletter. This write-up will help an organization or individual in identifying the benefits ofnewsletter and how they can communicate their updates to the target customers. Moreover, thestudy will also aid the reader in making of a newsletter and how it can be made attractive fordeveloping interest among the potential buyers. This study will also help a reader that howmessage can be communicated to their target people in a decorated way so that the business cangrow in an efficient manner (Rollins, 2005). Furthermore, there are numbers of reasons forwhich this study will be considered as helpful because it defines the planned distribution methodand promotional activities for newsletter. Further, it also describes the people and resourcesidentification which could require for producing the newsletter and also outlining of thedevelopment, approval and production process (Hovland, Janis and Kelley, 2010).
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