Market Research for Digital Outlet in Merryville - Desklib

This presentation discusses the effective means of communication, requirements gathering, communication in seeking advice, decision-making, and draft approval for the market research of a digital outlet in Merryville. It also includes a bibliography.

MERRYVILLE MARKET
RESEARCH

INTRODUCTION
 BizOps Enterprise is undergoing a market research in
Merryville region of Victoria with an aim of developing
a digital outlet in that region. This region is particularly
chosen because the inhabitants of that region use a wide
range of digital devices but does not have any retail
outlet. A thorough research was underwent and the
project has now reached its first milestone successfully.

EFFECTIVE MEANS OF
COMMUNICATION
 Effective communication with colleagues, supervisors
and managers is necessary for ensuring the proper work
flow of the project.
 The communication should mainly be carried out face to
face in order to prevent any sort of miscommunication.
 Formal communications can however be carried out via
email.
 The main perspective of communication ishowever,
active listening about the views of supervisors and
managers regarding the approach of the project.

REQUIREMENTS GATHERING
 The requirements of the project will be identified and
gathered by ensuring proper surveys and effective
investigation techniques.
 The major investigation technique that is decided to be
used is interviewing and listening. The major advantage
of this method is that it is cost effective.
 Other investigation technique includes the distribution
and collection of questionnaire, which should be done
anonymously in order to achieve a proper result.

COMMUNICATION IN SEEKING ADVICES
 Seeking advices from the colleagues, managers and
supervisors are essential for proper execution of the
project and effective decision making. The primary
criteria of ensuring a proper communication among
individuals is active listening.
 The protocol to be used for formal communication is
mainly email apart from conference and face to face
meetings.

DECISION-MAKING
 An effective decision making ensures project success.
 Prior to the decision making it is to be ensured that the
all the requirements are correctly defined and gathered.
Alternatives has to be marked and the best alternative is
to be chosen keeping in mind the suggestions and
research results.
 The decision making should be formal and this should be
ensured by involving every aspect of the research in
decision making.

DRAFT APPROVAL
 One of the major tasks of this project is the draft
approval by the enterprise personal of BizOps.
 Draft approval should follow a formal approach and the
draft should included every minute details of the
research and surveys in brief and should Cleary explain
the project objective. This will further help in easy
approval of the draft.

CONCLUSION
 From the above discussion, it can be concluded that the
successful implementation of this project is possible by
indentifying an effective way of communication and
proper decision making. The draft approval is necessary
for further progress in the project.

BIBLIOGRAPHY
 Lai, R. and Jirachiefpattana, A., 2012. Communication
protocol specification and verification (Vol. 464).
Springer Science & Business Media.
 Sontakki, B.S., Effective Communication
Skills. Orientation Programme, p.68.
 Zionts, S., 2012, December. MULTIPLE CRTTERTA
DECISION MAKING”. In Multiple Criteria Decision
Making Theory and Application: Proceedings of the
Third Conference Hagen/Königswinter, West Germany,
August 20–24, 1979(Vol. 177, p. 150). Springer Science
& Business Media.