Royal Docks School: Marketing Techniques for Small Business Success

This report, developed for the Developing Academic Literacy module (EC3000) at Royal Docks School of Business and Law, examines the significance of marketing techniques for small businesses in enhancing brand awareness. The report outlines the research stages, including defining the research topic, formulating research questions, and identifying data collection methods. It emphasizes the importance of marketing strategies such as flyers, referrals, and online presence. The methodology includes both primary and secondary data collection, utilizing questionnaires and literature review. The report's structure details chapters on introduction, literature review, research methodology, data analysis, and conclusion, along with a Gantt chart for project management. The conclusion highlights the importance of marketing techniques for achieving better outcomes. The report includes references to relevant books and journals.

Developing Academic
Literacy
(Marketing techniques important for small
businesses)

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 2-Research Stages ................................................................................................................1
Conclusion.......................................................................................................................................3
.........................................................................................................................................................3

INTRODUCTION
Marketing is significant part for business organisation because it helps them in marketing
of its products, services or brand (Woldu, 2019). For completing Task 1, there are different
aspects that will be required. These are research topic, research questions, data collection etc. All
these are important in completing of project successfully.
TASK 2-Research Stages
Explanation regarding
the what has been
asked
Main purpose of this project is to determine the different types of
marketing techniques that helps small business organisation in
increasing of its brand awareness effectively.
Research Topic To identify the significance of marketing techniques in increasing of
brand awareness in marketplace. A study on Small business
Research Question What are the major importance of marketing techniques for small
business in increasing of its brand awareness within marketplace?
Answer the research
question
Marketing is important part of the business growth and development.
This will support small business organisation in increasing of brand
awareness. There are different techniques of marketing that will be
essential and important for small business organisations including
Flyers, posters, value additions, Referral networks, follows-ups, cold
calls, the internet etc. These are effective and useful techniques of
marketing that assist small business enterprise in improving of their
brand image in marketplace (Turner and Endres, 2017).
Key words for
searching
There are number of key words that are require for searching in this
report. These are marketing techniques, effectiveness of marketing
techniques in brand awareness of small business, methods of data
collection etc.
Storing and
organising the data
For storing and organising the data, computer system will be used as it
facilitate in storing of information for longer time period. Secondary
data will be collected for literature review, whereas for gathering
primary data, questionnaire is more essential technique because it
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facilitate in collecting of valid and reliable information within minimum
time period.
Information required
for research question
There are basically two types of data collection methods which are
primary and secondary. Both are essential methods that will be essential
within an investigation. For collecting secondary information, there are
different sources such as articles, books, publication research,
magazines etc. All these are useful sources of secondary data collection
that will be used for literature review. In order to collect primary
information, questionnaire is useful method that will be applied for
gaining valid and reliable outcomes within less period of time.
Structuring the Report This is an essential part of research project because it helps in
identi9fication of chapters that will be required in completing of full
project systematically. Chapters that will be needed for this research
project are defined as below:
Chapter 1: Introduction: This chapter includes research aim, questions
and objectives, research rational, overview of the topic etc. This will
help researcher in conducting of literature review.
Chapter 2: Literature review: This chapter will require secondary
information that was gathered from articles, books, magazines,
publication research etc. This will assist in collecting of data for
research question.
Chapter 3: Research methodology: This is essential part of structure
that includes different methods of data collection such as primary and
secondary. This chapter will assist researcher in attaining of research
aim and objectives successfully.
Chapter 4: Data collection and analysis: For this section, data will be
gathered from questionnaire as it help in gathering of reliable and valid
information within a minimum time period. Primary and quantitative
data will be analysed from frequency distribution analysis will be used.
As it facilitate investigator in attaining of valid outcomes within
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minimum period of time.
Chapter 5: Conclusion and Recommendations: This is a last part of the
research report that assist researcher in explaining of entire information
about the all chapters in short and clear manner. Some
recommendations also provided in improving the research title.
Therefore, this will help help in attaining of research aim and objectives
in successful manner.
Project deadline Time is significant and essential for investigator in completing of each
activity of the research within allotted time period. Gantt chart is
important tool of time management that will be used within an
investigation. This tool includes different activities that are significant
and useful for researcher in completing of full project within given time
period and in systematic manner. Gantt chart of the present study will be
shown as below:
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Conclusion
From the above mentioned Task 1, it has been concluded different information about the
topic. Marketing techniques are important for small business in accomplishment of better
outcomes within less period of time.
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REFERENCES
Books and journals
Turner, S. and Endres, A., 2017. Strategies for enhancing small business owners' success
rates. International Journal of Applied Management and Technology, 16(1), p.3.
Woldu, M.Y., 2019. Digital marketing strategy development plan.
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