(PDF) Creating an entrepreneurial culture

Added on - 24 Apr 2021

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Developing an EnterpriseCulture
Developing an Enterprise Culture1Executive SummaryThe main objective behind framing this paper is to have a clear understanding of the enterpriseconcept. In all the businesses, enterprises play a most vital role which is needed to be understoodin a proper way. The study will help in gaining adequate knowledge of the theoretical frameworkof enterprise culture. The next pat of the report will present a case study of Alibaba with the helpof which there will be analysed that to what extent the enterprise culture is adopted by thecompany.
Developing an Enterprise Culture2ContentsIntroduction......................................................................................................................................2Literature Review............................................................................................................................2Analysis: Alibaba.............................................................................................................................5Finding and Analysis.......................................................................................................................6Conclusion.......................................................................................................................................7Bibliography....................................................................................................................................8
Developing an Enterprise Culture3IntroductionAn enterprise can be explained as an organisation where group of individuals work together toserve goods and services to the society. This business organisation not only helps in earningprofit but also contributes to the national income of the country. An enterprise offers various jobopportunities to the people which help in reducing unemployment rate as well as it leads to thesustainable development of the country. The person who brings an enterprise into existence isreferred as an entrepreneur. Entrepreneur is regarded as the one who performs initial levelactivities so that an enterprise can be started (Woodside, Bernal and Coduras, 2016). When anorganisation is formed, it faces a number of difficulties, possesses competence and alsouniqueness then it is demonstrated as entrepreneurship. In modern world of business, there are anumber of business enterprises that runs with an objective of exchanging the various services andgoods among different parties for achieving higher competitive benefits and shared revenue. Inthe business enterprise, the entrepreneurs perform a number of activities in order to achievehigher profits (Aier, 2014). There is conversion of the various factors of production which resultsin generation of the revenues through producing valued services and goods. The study will showthe meaning and concept of enterprise, the significance of enterprise in the businesses and theprinciples of establishing a culture for enterprise by the glimpse of the case study of Alibaba.Literature ReviewEnterprise in general terms is a business organisation that forms, operate and is functionedthrough an individual. The person responsible for managing the business enterprises isrecognized as the entrepreneur and the act of managing the various activities of the enterprise byan entrepreneur is entrepreneurship. A number of theorists and researchers have demonstrateddifferent meanings of entrepreneurship, enterprise and entrepreneur but with some specificcommon aspects (Turner, Kane and Jackson, 2015). In all the enterprises people used to followsome particular enterprise culture which depicts the key values of the enterprises. There arenumerous aspects that are vital in establishing an enterprise and enterprise culture that comprisesof the competence of the individuals, the technology required for operating the enterprisefunction and the access to the labour.
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