Implementing Information System for Optus Company

The report suggests implementing Decoy File System as an information system for Optus Company to safeguard its private and confidential information and improve its brand image. The document type is a proposal and the type of assignment is a report. The subject is information system and the course code, name, and college/university are not mentioned.

Running head: IMPLEMENTING INFORMATION SYSTEM
Developing and Implementing Information
System
January 23
201
9

IMPLEMENTING INFORMATION SYSTEM
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Letter to Sponsor
Mr. Bharat Alva
Vice President
Information Technology
Optus
Macquarie Park NSW,
Australia
Singtel Optus Pty Limited, traded as Optus is the second largest Australian company of
telecommunications. The company is the wholly owned subsidiary of SingTel, which is based
in Singapore since 2001. Optus majorly operates its activities with the brand name Optus, and
with the motive to offer unmatched services that provide additional value to all the
customers. Information system today has become one of the major needs of every business to
manage the information and data related to employees and the organization. Considering the
benefits of the information system, Optus must implement an advanced information system to
secure the data and information of the organization.
It is my pleasure to represent this reported proposal for Optus under the subject
implementation of an information system. As per the analysis, Information systems perform a
key part in the development of the business as it supports in managing the key data and
resources of the company along with financial analysis. The projected time for developing an
information system for Optus is 5 months, which will follow seven steps of system
development life cycle. The remaining details have been provided in the below report.

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I will look forward to your revert and discuss the further details related to the successful
implementation of an information system into the business.
Regards,

IMPLEMENTING INFORMATION SYSTEM
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Executive Summary
The aim of this paper is to increase the knowledge regarding managing the information
system into the business. The paper has provided a detailed analysis of the Optus Company
that is dealing with a challenge of information hacking, etc. In order to overcome this
challenge, Optus Company needs to adopt Deploy File system as the information system. By
adopting this system company will avoid challenges and safeguard the information of its
customers as well as employees. The report involves a system development life cycle of the
suggested system.

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Table of Contents
Letter to Sponsor........................................................................................................................1
Executive Summary...................................................................................................................3
Introduction................................................................................................................................5
Information about Optus........................................................................................................5
Vision of Optus..................................................................................................................6
Mission of Optus................................................................................................................6
Industry Analysis of Telecommunication Industry................................................................6
External Analysis...................................................................................................................7
Porter 5 Force Framework.................................................................................................7
Internal Analysis....................................................................................................................8
SWOT Analysis.................................................................................................................8
Problem and Opportunity Analysis......................................................................................10
Justification..........................................................................................................................11
Cost/Benefit Analysis for Optus Company......................................................................11
Cost/Benefit Analysis of purchasing Decoy File system.................................................12
System Analysis and System Design...................................................................................12
System Development Life Cycle.........................................................................................12
Planning............................................................................................................................13
Defining............................................................................................................................13
Designing.........................................................................................................................13
Building............................................................................................................................13
Testing..............................................................................................................................14
Deployment......................................................................................................................14
Maintenance.....................................................................................................................14
Post Implementation Activities............................................................................................14
Maintenance of the new system – Optus Company will regularly work in properly
segregate the requirements...................................................................................................14
Project Management.........................................................................................................14
Change Management........................................................................................................15
Risk management.............................................................................................................15
Conclusion................................................................................................................................16

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References................................................................................................................................17

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Introduction
The intent of this paper is to present a report related to the implementation of an information
system in Optus Company to assist it in improving its procedures and productivity in the
industry. The information system could be any organized combination of people, software,
data resources, communication networks, hardware, process, and policies that recovers,
stores, converts, and distributes information in a company (Mamary, Shamsuddin and Aziati,
2014). Today, people majorly rely on the advanced information systems in order to
communicate with each other by using a range of information processing instructions,
physical devices, and procedures, stored data, and channels of communication (Rouse, 2018).
Presently, businesses are moving in the race for improving their competencies to sustain the
strong competition of the global market. Hence, organizations are trying to develop their
agility level by refining the procedure of decision making in order to be more competent and
operative to encounter the consecutive variations of the market (Karim, 2011). Considering
this aspect, the report will suggest a new information system for Optus Company to
overcome the challenges that it faces in the industry. Besides this, it will provide details of
the system development life cycle for the selected information system.
Information about Optus
Singtel Optus Pty Limited, traded as Optus is the second largest Australian company of
telecommunications. The company is the wholly owned subsidiary of SingTel, which is based
in Singapore since 2001. Optus majorly operates its activities with the brand name Optus,
while preserving numerous wholly owned subsidiary brands, Virgin Mobile in the market of
mobile telephony, Uecomm in the market of network services and Alphawest in the service
sector of ICT (Optus, 2019b). In order to offer services, Optus majorly owns and runs its own

IMPLEMENTING INFORMATION SYSTEM
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infrastructure network, and procedures the wholesale services of the Telstra and National
Broadband Network. It serves in the market directly to the customers and works as a
wholesaler to other providers of service like Amaysim and Exetel. With its Optus 'Yes' brand,
it delivers wireless and broadband services of the internet. Other services of wholesale
comprise 4G Mobile and Satellite (Optus, 2019c). (Refer to Appendix 1)
Vision of Optus
The Optus Group has set high standards of professionalism, dedication, and perfect vision in
the worldwide real estate domain. As a group with the major focus of consumer, the business
is aimed towards promoting its vision of altering the way of living with respect to the future.
The company gives major priority to describing, careful planning, implementation, accuracy,
and higher quality deliverables (Optus, 2019a).
Mission of Optus
The mission of Optus is to offer unrivaled services that provide the best value to the
customers. At Optus, Fashion comes with finesse, which has enhanced the expectations of the
customers. The company is accountable for delivering all the assurances (Optus, 2019a).
Industry Analysis of Telecommunication Industry
The Telecommunications Services sector has altered the way people in Australia
communicate by offering increased connectivity. Increasing demand for mobile services has
happened at the expenditure of fixed-line services. Revenue resulting from wireless services
has improved, determined by increasing consumption volumes of mobile data, and improved
mobile connectivity. However, decreasing demand for the services of fixed line and high
price competition in the services of mobile space has considerably diminished the revenue of
the section generating potential. Generally, the revenue of the division is predicted to increase

IMPLEMENTING INFORMATION SYSTEM
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annually at the rate of 0.2% (IBIS World, 2018). Mobile providers have contended on a price
basis by providing extra value on their topped plans.
External Analysis
Porter 5 Force Framework
Porter's Five Forces is a framework that recognizes and evaluates the five competitive forces
that create every industry and assists in defining the weaknesses and strength of the business.
This framework is generally utilized to recognize the structure of an industry. Normally used
to recognize an industry's structure to determine corporate strategy, Porter's model can be
applied to any segment of the economy to search for profitability and attractiveness
(50MINUTES.COM, 2015). (Refer to Appendix 2)
Competition among existing players
The competition among players in the telecommunication industry of Australia is high
because all the companies are offering similar kind of products (Optus, 2019d). The
influences that a competing business can cause comprises an attractive advertisement,
customer analysis, effective competitive approaches, and firm concentration ratio.
Bargaining power of suppliers
The bargaining power for sellers of advanced devices and technology is high. Companies of
telecommunication cannot afford to lose the suppliers as customers in the industry demand
for particular products.
Bargaining power of customers
Bargaining power is considered as the ability of the customers to influence the service prices.
The customers can place the industry under pressure, which affects awareness of the buyer in

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the changes in the commodity's prices of the business. The buyer’s bargaining power is high
while considering the switching cost.
The threat of Substitute products
Competition and Development in technology have decreased the profit margin in the
industry. In the industry there can be an existing product that can be a substitute of a product
provided by one business can enforce customer to switch to another alternative, for instance
from telephones to internet calls, telegrams to emails.
The threat of New Entrant
The telecommunication industry possesses numerous numbers of barriers to entry. Few of the
factors that can have an influence on the scale of the threat of new players could pose: capital
requirements, branding, legislative policies, accessibility to distribution, patent rights, the
probability of the industry, customer loyalty, retaliation, product difference economies, the
difference in products, and scales of economies.
Internal Analysis
SWOT Analysis
A SWOT analysis is a model used to assess the competitive position of business by
recognizing its opportunities, strength, threats, and weaknesses. Precisely, SWOT analysis is
an initial valuation model that measures what a business can do and cannot do. A SWOT
analysis is a fundamental framework that measures what is the scope of the business, where it
can be placed through it (Sarsby, 2016). Utilizing environmental data to assess the company’s
position, a SWOT analysis regulates the businesses to go home. (Refer to Appendix 3)

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Strength of Optus
Computerization of activities carry steadiness of quality to the company’s products and has
allowed the business to scale up and scale down depending on the demand situations in the
market.
Optus with its devoted department of customer relationship management has capable to attain
an increased level of customer satisfaction among existing consumers and operative brand
equity among the potential consumers (Fern Fort University, 2019a).
Optus has successfully attained expertise in entering a new marketplace. The business
expansion has assisted the business to create a new revenue stream and differentiate the
economic cycle risk in the industry (Fern Fort University, 2019a).
Weaknesses of Optus
The structure of the organization is only compatible with the existing model of business thus
reducing expansion in head-to-head product segments (Fern Fort University, 2019a).
Optus is not successful at incorporating companies with diverse work culture. Even though,
Optus is successful at incorporating small businesses it has its share of failure to combine
firms that have diverse work culture (Fern Fort University, 2019a).
Opportunities for Optus
The market development will result in weakening of competitor’s advantage and allow Optus
to upsurge its attractiveness in comparison to other rivals (Fern Fort University, 2019a).
Decreasing transportation cost due to low prices of shipping can also bring down the prices of
the products of Optus thus offering an opportunity to the business to either increase its
profitability or pass on the profits to the consumers to increase market share (Fern Fort
University, 2019a).

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Threats for Optus
Laws related to liability in diverse nations are different and Optus may be uncovered to
numerous claims related to liability given change in strategies in those markets.
Stable profitability has augmented the number of companies in the market in the last two
years, which has increased the pressure on not only productivity but also on total sales (Fern
Fort University, 2019a).
Problem and Opportunity Analysis
Optus is one of the leading organizations in the telecommunication sector that is successfully
meeting the changing requirement of the customers. However, the implemented information
system in the business does not support it in maintaining the privacy of the information and
raising security issues. The company has claimed to take rational steps to protect the private
information and personal security of around 300,000 consumers in three distinct incidents
(Arellano, 2015). The hacking of the private information of the customers has majorly
damaged the brand image of the company. The implementation of a successful information
system into the business could support Optus to improve its image in the market and
safeguard the private information of the customers. An information system is said to be the
set of constituents that operate together to handle data processing and storage. Its part is to
assist the main features of operating an organization, like decision-making, communication,
record-keeping, etc. Business utilizes this information in order to enhance business
operations, take strategic decisions, and attain a competitive advantage (Seidel, 2018).
To improve the performance and eliminate the chances of hacking of information Optus can
adopt Decoy file System as an information system. This tool will support the company in
tracking the hackers and save its customers information and offer the best services to them.

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This system will also improve the brand image of the business by safeguarding the private
and confidential information of the company.
Justification
Deception is the tool used by the cyber criminals to enter into the corporate networks; though,
one-security firms deploy file system that can support in saving the business information.
TrapX Security offers decoy file system to allow businesses quickly deploy false computer
environments intended to fool hackers and make it simple for the team of Information
Technology security to identify threats to the business network and examine the behavior of
malware (Arellano, 2015). The issues faced by Optus Company such as private information
hacking by the hackers can be solved by implementing deploy file system as the information
system for the business to save the information. With the implementation of this system, the
company will successfully improve its performance and image in the market. Besides this,
through the support of this system company will be able to manage the information of the
customers for the long period.
Cost/Benefit Analysis for Optus Company
Tangible cost
The increasing cost of maintenance and training of employees
Purchasing system
Tangible benefit
Reducing the cost of information processing
Intangible cost
Time consumption in developing a system
Intangible benefit
Effectively managing the privacy of the customers

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Improving brand image
Cost/Benefit Analysis of purchasing Decoy File system
Cost
Purchasing software $ 20000
Maintenance and training $ 5000
Benefits
Increasing Profits $ 25000
System Analysis and System Design
System analysis is the procedure of examining a business to recognize its objective and drives
and create systems that will attain them in an appropriate manner (Wang and Wang, 2012).
Another perspective looks at system analysis as a technique of problem solving that
breakdowns a system into constituent pieces for the drive of the reviewing how well those
constituent parts work and interrelate to realize their purpose. The information system is
comprised of different components that are hardware, database, network, and people.
Systems design is the procedure of determining the design, components, interfaces, and data
if the system to satisfy particular requirements. Systems design can be observed as the system
application theory to product development.
System Development Life Cycle
The systems development life cycle also called as the life cycle of application development,
used in the information systems, software engineering, and systems engineering to define a
procedure for developing, making, testing, and organizing an information system. The
systems development lifecycle notion smears to a variety of software and hardware

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configurations, as a system can be created of hardware and software (Singh, 2011). There are
generally seven stages in the life cycle of system development - planning, defining, building,
testing, deployment, and maintenance. (Refer to Appendix 4)
Planning – Planning is the starting stage of system development life cycle which is
comprised of defining the requirement of a particular system, the user of the system, cost of
the system, and the time it will take to implement in the business (Langer, 2016). Optus is
dealing with the challenges of data hacking which us affecting the image of the company and
decreasing customer satisfaction and trust. In order to overcome this, the company requires
an information system that could solve this problem. The system will nearly take 5 months to
develop and the end user of the system will be Optus Company.
Defining – This stage is comprised of a general development plan in the system development
life cycle. At this stage, the development team identifies the feasibility study and language of
programming that must be utilized into the system. Optus is one of the leading
telecommunication industry which reflects that it will not deal with any type of challenging in
financing the information system for its smooth functioning.
Designing – Designing stage includes preparing the user interface and defining how the
system will operate. The information technology department will look after this step and will
prepare the best possible solution for the business.
Building – Building stage involves numerous types of software development procedures. It
comprises generating graphics, compiling the assets, and programming source code into an
executable system (Cannon, 2016). At this stage, the information technology department will
be involved in developing the deploy file system for the business such that hacking can be
avoided at maximum extent.

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Testing – The testing stage is one of the essential parts of an information system as its
support in identifying the loopholes into the project and recognizes the solution for them
(Alwan, 2015). Without testing an information system cannot be implemented in the
business. The system development team will in the starting test the progress and development
of the system such that in the future business do not have to face problems in the future.
Deployment – Deployment stage takes place after the testing phase because in this the
system is offered to the businesses or implemented into the business (Innovative Architects,
2019).
Maintenance – After the release of the software application, some additional updates or
work needs to be done with the changing requirement of the market. The information
development team will regularly supervise the system and will identify the requirement of
maintenance into the system.
Post Implementation Activities
Optus Company will follow some of the post implementation systems such as training of the
employees, maintenance of the system, understanding the new changes into the business.
Training to employees
Optus will provide proper training to its staff such that they can effectively manage the newly
implemented system.
Maintenance of the new system – Optus Company will regularly work in properly
segregate the requirements.
Project Management
Project management is the exercise of introducing, designing, implementing, regulating, and
closing the work of a team to attain precise objectives and encounter precise success criteria

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at the quantified time. A project is a provisional endeavor intended to create an exclusive
product, service or outcome with a well-defined beginning and end commenced to encounter
unique objectives, majorly to bring about valuable change or added value. The
implementation is deployed file will be managed by proper analysis that must be followed by
the business. Some of the steps involved n successful project management are:
 Project conception and initiation
 Defining and planning
 Launching of project
 Performance and control (Smart Sheet, 2019)
 Project close
Change Management
Change management is a methodical method to trade with the change or renovation of the
goals of the business, procedure, or technologies. The aim of change management is
executing strategy for effecting change, regulatory change and assisting people to familiarize
to change (Rouse, 2019). Such policies include having an organized process for demanding a
change, as well as devices for replying to requests and following them up. Optus Company
will manage the change by discussing the issues with the key stakeholders and providing the
best possible solutions to that. Some of the steps involved in the change management are:
 Preparing for change
 Change management
 Reinforcing change (Prosci, 2019)
Risk management
Risk management is the recognition, assessment, and prioritization of risks compiled by
economical and coordinated resource application in order to diminish, display, and controls

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the prospect or influence of unsuccessful events that exploit the understanding of
opportunities (Merna, T and Al-Thani, 2011). The company will manage different risk
effectively by adopting different activities. The company will deal with numerous types of
issues such as resistance to adopting the new and improved system and getting stuck to the
old administration. Components of risk management are Risk avoidance, mitigation, risk
transfer, and risk retention (FB Insurance, 2016).
Conclusion
The report has provided a detailed analysis of the system development life cycle of the
deploy file system for Optus Company in the market. The company is dealing with numerous
types of challenges such as information hacking. The hackers are hacking the systems to take
complete information of the customers. In order to overcome this challenge, a paper has
suggested Optus Company implement deploy file system as it is planned to support
organizations in safeguarding their important information. The system has also followed the
system development life cycle during its development phase. Moreover, different post-
implementation activities that take place into the business are the training of employees and
communicating changes to the employees. In the end, the paper has provided the project
management, change management, and risk management of the implemented system.

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ahead of the competition 1st ed. U.S: 50 Minutes.
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Appendix
Appendix 1 Optus Background
Source [(Harbour ISP, 2019)]
Singtel Optus Pty Limited, traded as Optus is the second largest Australian company of
telecommunications. In order to offer services, Optus majorly owns and runs its own
infrastructure network, and procedures the wholesale services of the Telstra and National
Broadband Network. As a group with the major focus of consumer, the business is aimed
towards promoting its vision of altering the way of living with respect to the future.

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Appendix 2 Porter 5 Force Framework
Source [(Fern Fort University, 2019a)]
Appendix 3 SWOT Analysis
Source [(Gregory, 2018)]
Appendix 4 System Development Life Cycle

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Source [(Innovative Architects, 2019)]