International Marketing Strategies & Challenges
Added on 2020-02-05
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Developing Business Relationships in Mexico 1Developing Business Relationships in MexicoName:Instructor:Date:
Developing Business Relationships in Mexico 2Table of ContentsMarketing international business.................................................................................................3Introduction................................................................................................................................3Variables.........................................................................................................................................3The Legal Process.......................................................................................................................3Managerial function...................................................................................................................4Social process..............................................................................................................................5Marketing concept.........................................................................................................................5Various stages and their objectives..........................................................................................5The Cultural and Linguistic Requirements................................................................................9The chapter’s structure.............................................................................................................9Definition of culture.................................................................................................................10Approaches used to study culture...........................................................................................10Elements of culture..................................................................................................................11Material culture....................................................................................................................11Language...............................................................................................................................11Aesthetics...............................................................................................................................11Education..............................................................................................................................12Religion..................................................................................................................................12Language barriers in Mexico..................................................................................................13
Developing Business Relationships in Mexico 3Employ Native Speakers......................................................................................................13Work with International Search Marketing Specialists...................................................13Partner with a Translation Agency....................................................................................13Conclusion.................................................................................................................................14Bibliography.............................................................................................................................15
Developing Business Relationships in Mexico 4Marketing international businessIntroductionMarketing is defined as the function of the organization and the processes set for the creation, communication and the process of delivering the value to the customers and for the management relationship in the ways that can benefit the stakeholder and the organization. International marketing refers to the application of these principles internationally. It can also be defined as the societal process in which the individuals and the groups can obtain what they want and the need by creating, offering and exchanging the products and the services of value with others freely. International marketing embraces all the activities of the business which are involved in getting both goods and services from the produces to the customers. Marketing is concerned with all those steps whereby goods are progressing to the final customers (Brassington and Pettitt, 2000).VariablesThere are five stages that will ensure a successful establishment of an international marketing partner. Education about the partner’s customers is the first to ensure that there is a mutual understanding. The fact that our company could not successfully cooperate is because of the fact that there was no mutual understanding of their cultures, a factor which leads to mistrust. The following part presents various factors which should be taken into consideration as we evaluate an everlasting international supplier, Mexico.
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