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Developing Corporate Culture : TESCO

   

Added on  2021-02-19

19 Pages6439 Words168 Views
DevelopingCorporate culture

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................21.1) Ways in which organisational culture models are used for achieving organisationalobjectives.....................................................................................................................................21.2. Difference between organisational and national culture......................................................51.3. Corporate cultural profile in an organisation.......................................................................71.4) Illustrate the impact of organization's corporate culture in meeting it's set standards.........7LO 2.................................................................................................................................................72.1) Examine present climate of an organization........................................................................72.2) Suggestions for improvements in corporate climate............................................................92.3) Discuss current organizational values of TESCO and propose a framework to accomplishparticular strategies and operational needs of the firm.............................................................103.1) Discover internal and external stakeholders of a company...............................................113.2) Examine the effectiveness of an organization's present communication tactics...............133.3) Formulate new communication tactics for stakeholders of a firm which addressdifferences in customs, values etc. ...........................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16

INTRODUCTIONCorporate culture is defined as behaviours and beliefs which measures how organization'smanagement and staff members interact and manage external business transactions. There arenumerous benefits of strong corporate culture such as, customers loyalty, workers engagements,hiring, trust and transparency, financial growth etc. To grow the business in intense competitiveworld, it is important to develop corporate culture continuously. Improvements in corporateculture is based on the actions, personal values of senior leader, communications etc.Administration's culture is shaped by number of tangible and intangible components whichtogether frame conducive environment to work good. Project is based on TESCO that is servingit's grocery items across the globe (Zhang, 2018). This British multinational firm is situated inWelwyn garden City, United Kingdom. In terms of revenue, it is third largest company. Thisproject includes organizational models like, OCAI model, Dension Model etc. and how theyassist in meeting organizational set objectives. A deep study will be done on how national andorganizational culture differ from one another. The report includes meaning of corporate culturein context of TESCO and how they impact in accomplishing goals. Moreover, firm's value isexamined and suggestions will be recommanded for improvements in corporate climate. Internaland external stakeholders of the firm will be identified and effectiveness of firm's existingcommunication strategies will be evaluated. Additionally, new communication strategies forstakeholders will be farmed that helps in addressing differences in communication needs ofstakeholders.Organisational overview: Tesco was established in 1919 by Jack Cohen. Thecorporation has its headquarters at Shire park, Hertfordshire, England (Analoui, 2018). Thecompany is retailer of general merchandise together with groceries. The vision of Tesco is to become highly valued business by serving customers,communities, committed colleagues and shareholders.Objective of the entity is to retain its loyal people, building values for customers, meetingexpectations of staff members with target audiences, maximising market shares with hugesales, decreasing prices, introducing healthy commodities, developing Internet websitesfor shopping, providing employment and earning lifetime loyalty. 1

Aim of Tesco is to become leading supermarket retailer for providing good qualityproducts with services at low costs than the competitors (Aims and purpose of Tesco.2019). LO11.1) Ways in which organisational culture models are used for achieving organisationalobjectivesCulture is characterised to set of understandings which are shared by communitymembers in common. It involves set of perceptions, code of conduct, preferences, values, ideasaddition to concept of morality which distinguishes human groups. In other words, it is a systemof attitudes addition to shared beliefs which are developed within corporates for guiding teammember's behaviour (Watkins. M., 2019). Culture generally includes normal values together withunwritten conduct rules of business addition to management styles, beliefs and priorities whichprevails personnels behaviour (Langinier and Froehlicher,2018). Two organisational cultural models that are used by Tesco managers to achieve thestrategic objectives are as follows:OCAI Model: The organisational model was established by Cameron with Quinn. It isone of the cultural assessment tool that is used worldwide and is based on competing valuesframework (OCAI Cultural Model. 2019). The model offers momentum for changes. Tescomanagers with the model gets quick ways to emphasis towards their key people and the areaswhere they agree and disagree. The model has following quadrants:2

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