Cross Cultural and Capability

This report discusses the opportunities and risks in shifting business, the issues around legal, marketing, purchasing, and logistics departments, and the role of cross-cultural aspects in business expansion. It also includes a literature review on cross-cultural aspects using the Hofstede cultural dimension framework. The case study focuses on Crockett and Jones, a shoe manufacturing company planning to expand their business in China.

Cross Cultural and
Capability

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Discuss the opportunities and risk in shifting of business..................................................3
2. Illustrate about the issues around legal, marketing, purchasing, logistics and others to
handle departments.................................................................................................................5
3. Design literature review on cross cultural aspect...............................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
Cross Cultural is an innovative aspect that recognise the significance among business
people about different nation, background and ethnicities which are valuable to having certain
importance. On globalisation perspective, cross cultural is consists about education that has
become critically important to business (Chido, 2021). The effort tin cross cultural is to ensure
about that its people which interact effectively with professional background to desire to make
developing stages. The Cross culture is effective important where it is present time as many
companies attempt to operate through significant regions or countries. It is determine to establish
where the organisation to gain effective benefits as they organise for working jointly.
In this report, the organisation is consider Crockett and Jones is a Shoes manufacture
company that established in 1879 by Charles Jones and Sir James Crockett in Northampton,
England. It specialise in the manufacture of Good eyer welted footwear. The topics are covers in
this following report about human resource field work (Rahman, Lambkin and Shams, 2021).
The issues are highlight around legal, marketing, purchasing, logistic and other are handled over
by department. Crockett and Jones company consider China country for expanding their shoe
business to gain more competitive advantages purposes. There is a discussion on culture model
to explain about business within effective manner.
MAIN BODY.
1. Discuss the opportunities and risk in shifting of business.
The company Crockett and Jones is a shoe manufacturing venture in Northampton,
London. Their Human resource and other department are planning to execute business for
expand business in China. The role of human resource is vital that they need to scrutinise China's
business polices, manpower, resources availability in effective manner.
There are some of the ways which Human resource will help to grow business of Crockett and
Jones company are:
Build brand and culture: In every business brand and culture are the key components that helps
to increase their volume for gain competitive advantages (von Schlippe, Rüsen and Groth,
2021). In this Human resource of Crockett and Jones company to manage time and efforts about
their specific team.
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Better Plan for growth: Its actively anticipating about further growth and human resource to
create effective strategy for hiring better manpower as per time period basis.
Hire right form of candidate: It is major responsibility in which Human resource assess
individual candidates on the basis of training and development (Wilson-Evered and Zeleznikow,
2021). They usually create an strategy to hiring process decision that will easy to measure
candidate for specific job role.
Develop Talent: The human resource is well experience peoples and they well known about the
process of people hiring in effective manner. HR use to provide training and development
practises that helps to improvise skills and knowledge.
Opportunities and Risk to shifting manufacturing business:
There are some opportunities and risk factor which consider to partial shifting business in other
country. Similarly, Crockett and Jones is plan to expand their business in China in that situation
what opportunities and risk factor they would scrutinise within business advantages
Opportunities:
At the time of shifting business there is new experienced and innovative leader which helps to
make perfect business in overall perspective. On outsourcing implementing task where the
companies is effective sustainable for improve performance by focusing on niche in certain field.
There is one advantages that Crockett and Jones company can gain in China region is more
advanced technology and also having economic labour price(Hensher and Mulley, 2021). At the
manufacturing perspective machinery and labour can afford by Crockett and Jones that would
generates benefits.
Another benefit for expanding outsourcing business is depicts about freedom. Through passing
on supporting processes on to experts in their respective field. It will benefits about more
business growth in productive manner.
Digital outsourcing benefits which is having overseas is the substantial differences to encounter
time zones and holidays to overcome about effectively manner.
Risk:
The outsourcing of work is generally consider in economic rate of prices are lesser beware about
getting ripped off (Ovuakporie and et.al, 2021). In small business owners to sign lengthy
contractual agreements and having unexpected cost incurred in terms of expenses.
There are expected data protection as it essential which involves plenty to hit unexpected costs.
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The security cost is also involved where company Crockett and Jones company need to allow
some more security aspect in their business warehouse and also making protect to customer data
that creates effective process to require personal data (Liu and et.al, 2021). It is having placing
to other security towards business risk as passing through towards other data people.
Many companies or business faces polices related with corporate business could attain more
complex situations such as Crockett and Jones company could be face challenges in terms of
foreign exchange policies, economic factor like inflation, recession raise more barriers towards
business growth
2. Illustrate about the issues around legal, marketing, purchasing, logistics and others to handle
departments.
The issues which is related to shifting business into other country is provide certain
circumstances that effect to working internal and external ways (Goby and Karimova, 2021). In
perspective of Crockett and Jones company expand their business in China region so there are
some issues that could be faces by company in different departments are:
Legal Issues:
As the Crockett and Jones company are planning to expand their business in China, but
there are some legal issues which needed to taken care at the time of enhancing business there is
some circumstances. The China is rise in form of consumer economy which is being long
suspected but having recent figure that have confirmed which once exported oriented
powerhouse that focused towards creating opportunities and challenges for expand business.
Some of the major difficulties are faces to encountered through business in china that is Market
access is having local distribution to faces challenges in which United Kingdom and United
States generally fail in china market. Consumer preference is one of implication that people use
to change their taste and preferences where Crockett and Jones is mainly deal to promotes their
product Shoes in reasonable price but many other brands are already well establish which it
effectively make complication for Crockett and Jones company.
Issue in Marketing practises:
The major issues which would be face by marketing team of Crockett and Jones
company are:
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Generating traffic and leads: It is enough to generating leads and tariffs is global level of
marketing issue (Brooks, 2021). The demand about to their content where the progress and
competition to stiffens which will only become truer that having pubish content effectively.
Generating ROI about marketing Activities: To assess return on investment that has been
remained on top marketing challenge at global level. As per tracking about better ROI of every
single marketing which is always that having two way of communication between marketing
activities and sales report.
Securing enough budget: The challenge which face in this segment about making budget
towards better market is easier said that done. It especially for smaller organisation that are not
working wide in marketing spend.
Issues in purchasing:
Risk mitigation: The supply risk management is always of major challenge in the procurement
process (Escalona-Orcao and et.al, 2021). The market is have their own risk in which company
can be faces implication to purchase to having delivery risk constitute the most common type of
risk
Dark Purchasing: In perspective of purchase that made effective procurement process fall under
dark purchasing. In some situation if the purchase is not justified through using of capital utlay
within material inventory. The result of losing about revenue and control in significant to
organisation size that tackle.
Long process cycle: The product and services are procurement with the sense of urgency at last
minute. In perspective of result, the actual leads times and procurement cycle that tend toward
longer time anticipated.
Issues in Logistics:
Reducing transportation Costs: It is single biggest challenges towards industry since
transportation constitutes a major issues about 30% of total expenses. But the rising fuel prices.
Manufacturing companies can redistribute about their business among fewer carrier and enhance
negotiate lower rates. This increases the risk about over dependency on few carrier.
Improvising Business process: In business of shoe manufacturing that 36% enterprises about
polled strongly which agreed that they on their partner to drive costs reduction and business
better process improvement (Choi and et.al, 2021). At the end of business about it highly
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competitive. Hence industry is creating benchmarking that play an important for effective
process improvement.
Supply chain finance: It access about chain finance for shippers and logistics companies to
ensure about business operation. In current uncertainty to checking freight invoice can be
complicated.
Issues in selling and distribution
Increasing demands from retailers: It increasing demands of as competition heats up. Many of
retailer is now increasing which their product that offers for maintain their customer more in
demand level. As per since the higher value to represent in order to wholesaler that distribute in
short time period which include penalties.
Fuel price Volatility: In perspective of political stability and having oil is undertakes economy
in the form of higher fuel prices. As per the modern times it becomes increase high level of
uncertain within high variability of prices. The implies of higher costs can be driven down to end
customer which it flows on inflation. In this situation distributer raise their costs which
represents lower profit margin. In perspective of higher cost involves retailer may try to seek
alternate arrangements.
3. Design literature review on cross cultural aspect.
The objective about to relate with cross-cultural segment where the Human resource
considerate to emerge with such shift production. According to the Rosin Woolnough., the
transformation of business is new normal as organisation that adapt to face of ever changing
technology impact on bottom line. The human resource role to make business transformation is
consisting about systematic implement resources, polices, norms and other aspect which is
necessary to generate business objectives fulfilled. In perspective of Crockett and Jones company
their Human resource is emerges to implementing Cross culture system at the time of presuming
business in outside(Goby and Karimova, 2021). Crockett and Jones want to expand their
business in china to create major roles for ensuring manpower, working environment and norms
policies to gain positive outcomes. The using of Hofestede cultural dimension is framework that
depicts about to developed by Geert Hofestede as it shows about society major culture on the
values towards their member perspective behaviour and attitudes matter that suits to particular
culture. It demonstrate within four major parts such as:
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 Power distance: It depicts about how society is freely share their opinion on culture to
accept their difference between people as in hierarchical within their workplace. For
example higher power distance culture is openly accept that boss is higher such it deserve
about more formal respect and authority. As decision making power is highly influence to
only higher authority. In other phase of low level power of distance highlight to depicts
about employees and superior measure their power in equal manner.
 Individualism vs Collectivism: It is mainly indicates about most prior purpose is to
attain valuable goal which matter in professional and personal aspect. This is only
indicates towards individuals his/her goal measueble on the basis of outcomes that
particular one generates effortless. Collectivism highlight about to indicates importance
of goals or objectives of group, it is related as many people.
 Masculinity vs Femininity: It also states about tough and tender and consider the
preferences towards society of accomplishment, attitude towards gender etc. Masculinity
is having following characteristics within different trait of gender roles and concentrated
with having better accomplishment of wealth building. The masculinity is major focus on
developing professional career path. Femininity is emphasis about fluid gender roles,
modest nurturing and having concerned towards with the better quality of life effectively.
 Long term and short term orientation: As per these two dimension is majorly consider
towards extend society view as per time horizon. In which long term orientation shows
determine about future and having involves delaying short term success gratification in
order to accomplish long term success. The factor which allows in long term orientation
is high level of persistence and patience to attain specific goals. In short term orientation
is majorly reflect about the future goals and quick results and having respect towards
tradition.
 Uncertainty avoidance: This term indicates about extend in which uncertainty and
ambiguity are tolerated. In the high uncertainty is reflect about low tolerance for
uncertainty, ambiguity along with risk taking. And other situation if there is low
uncertainty it enhance high tolerance power in which high risk involvement along with
the regulation that stats challenges and opportunity towards specific goals.
Evaluation
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In above Hofstede culture dimension is describe about the certain culture which change
on the basis of society influence. In perspective of shoe manufacturing company Crockett
and Jones also need to measure their new market culture, values and norms that makes them
understand about how culture plays an important role in business. As Crockett and Jones plan
to expand their business in China in which culture of Hofstede dimension covers overall
strategy that creates opportunity and challenges in terms of outcomes which generates.
CONCLUSION
In above overall report of Cross culture is summarised that enhance about overall structure
on company perspective. According to all task is discussed about small medium enterprise
shoe manufacturing company enhance their business expansion in China in which Human
resource need to plays role to understand about their culture, norms and behaviour of people.
There is risk or issues arises when shifting business into market along with issues
highlighted with operation department such as marketing, legal, purchasing, logistic etc. at
last there is analysation of culture role through literature review in business regulation for
that using of Hofstede culture dimension to makes importance to create better business
outcomes.
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