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Developing a CSR Strategy EXECUTIVE SUMMARY: Corporate Social Responsibility Strategy

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Added on  2020-06-05

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Contents EXECUTIVE SUMMARY2 2.0 INTRODUCTION 1 2.1 Mark and Spencer 1 3.0 Theories and Frameworks 1 3.1 Core Characteristics of CSR 1 3.2 Carroll’s Pyramid of CSR 2 3.3 Stakeholder Theory 3 3.4 Three-Domain Model of CSR3 4.0 CSR Strategies of M&S 3 4.1 Environment3 4.2 Community 4 4.3 Workplace 5 5.0 Recommendations 5 6.0 Conclusion7 REFERENCES 8 2.0 INTRODUCTION Corporate social responsibility can be determined to be a business approach which enables to contribute towards sustainable development by deliveringsocial,

Developing a CSR Strategy EXECUTIVE SUMMARY: Corporate Social Responsibility Strategy

   Added on 2020-06-05

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Developing a CSRStrategy
Developing a CSR Strategy EXECUTIVE SUMMARY: Corporate Social Responsibility Strategy_1
EXECUTIVE SUMMARY Corporate social responsibilities are the activities that are helpful enough to support thesociety and government. There are various type of activities performed and these are done so thatall the people related with the firm develop positive perception within their mind. Mark andSpencer is selected ton conduct the assignment in appropriate manner. From the findings, it isidentified that support of employees is highly important as they are the one who perform their setof roles and made them attain. As per the characteristics of CSR, it can be stated that all theinformation is required to be gathered so that they are able to make each one involved. WhenCSR is not followed, then it creates negative perception within the mind of people and this canalso affect the sales and profitability.
Developing a CSR Strategy EXECUTIVE SUMMARY: Corporate Social Responsibility Strategy_2
ContentsEXECUTIVE SUMMARY.............................................................................................................22.0 INTRODUCTION.....................................................................................................................12.1 Mark and Spencer..................................................................................................................13.0 Theories and Frameworks..........................................................................................................13.1 Core Characteristics of CSR..................................................................................................13.2 Carroll’s Pyramid of CSR......................................................................................................23.3 Stakeholder Theory................................................................................................................33.4 Three-Domain Model of CSR...............................................................................................34.0 CSR Strategies of M&S.............................................................................................................34.1 Environment..........................................................................................................................34.2 Community............................................................................................................................44.3 Workplace..............................................................................................................................55.0 Recommendations......................................................................................................................56.0 Conclusion.................................................................................................................................7REFERENCES................................................................................................................................8
Developing a CSR Strategy EXECUTIVE SUMMARY: Corporate Social Responsibility Strategy_3
2.0 INTRODUCTIONCorporate social responsibility can be determined to be a business approach whichenables to contribute towards sustainable development by delivering social, environmental andeconomic benefits for all stakeholders. In other words, focus of companies is required to be madeon supporting companies to grow in positive direction (Arjaliès and Mundy, 2013). Mark andSpencer are taken into consideration. This is type of firm that aims at delivering their customerswith high quality services. This report covers exploration for CSR in different organizational andnational contexts focusing on six core characteristics. Further, it covers strategic approaches thatare used by cited firm in fulfilling their community responsibilities. 2.1 Mark and SpencerMark and Spencer is one of the major British multinational retailer that headquartered atLondon. It was founded in the year 1884 by Thomas Spencer and Sir Michael Marks. Currentlythere are about 979 stores in UK which consists of 615 stores that only sell food products. It was from the year 2003 when Mark and Spencer started up their CSR activities.Further, they have laid their focus on business sense in order to do the things right. Thus, theyhave shown high value and standard and prices for their products. However, the main focusmade by cited firm is on raising the customer base and meeting out their requirements. As per theplan developed by cited firm, they invest £200 for over 5 years span. 3.0 Theories and Frameworks3.1 Core Characteristics of CSRCore characteristics of CSR are considered to be important feature for the companies toapply them. There are 6 of the characteristics and they are as follows: Voluntary: For a company the CSR is determined to be the set of initiatives that are takenby companies (Lindgreen and Swaen, 2010). This is a type of option that is provided bygovernment in which it depends on the preferences of companies to make use of CSR or not usethem. It was from the 2003 when Mark and Spencer started implementing various strategiesrelated with CSR.Internalizing: This refers various type of factors that has impact on different stakeholderswho are not directly taken care of for decision making. Through regulations, firms like M&S can1
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