Impact of Macro Environment on Global Events

Developing Destination-
Specific Events

TABLE OF CONTENT
 Introduction
 Positive and negative impact of macro environment on global events and their
influence on decision-making and organisation behaviour
 SWOT analysis
 Conclusion
 References

INTRODUCTION
 Macro environment refers to external environment that impact event such as political,
social, economical, technology and environmental.
 Pestle and SWOT model are used in order to understand several factors that impact or
influenced global industry.
 The presentation has included contained related to impact of macro environment on
global industry and their influence on organisation behaviour, decision-making.

Positive and negative impact of macro environment on global events
and their influence on decision-making and organisation behaviour
Pestle is model that is used to understand the way external factors has influenced
on one of the global event named as cricket world cup 2019.
 Pestle analysis: It is model that is used to understand that way political,
social, technological and other factors that influence particular events.
 Political factor: There are numerous policies of government that have
positive and negative impact on the global event that is cricket world cup
2019.