Developing a Digital Eco-System - Implementation of Strategy by Extreme Digital and PESTLE Macro Environmental Analysis

Running head: DEVELOPING A DIGITAL ECO-SYSTEM
Developing a digital eco-system
(Extreme Digital)
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1DEVELOPING A DIGITAL ECO-SYSTEM
Understanding implementation of strategy by Extreme Digital and (PESTLE)
Macro environmental analysis of digital ecosystem:
In the field of marketing, digital ecosystems are detailed visuals of how every social and
digital resource of brands interact and interconnect. For understanding this, Extreme Digital is the
company developing wearable action cameras and drones across various nations.
In this study deployment of ED strategy has been advantageous for strategy differentiations.
A PESTLE Macro environmental analysis is done on digital ecosystems.
1. Implementation of ED strategy beneficial to differentiation strategy:
Creating an open and collaborative culture:
This is a capability of consuming, adopting and absorbing the latest information and
innovation that are been originating from the industry. It can be said that instead of an open culture,
level of adoption and sharing is complex for Extreme Digital.
Staying open to change:
It is challenging for large and legacy organizations. They have still dealt with various heavy
management models with clunky technology systems. However, ED needs more time to change
different systems that are outdated and entrenched within their business.
Rethinking business models:
This step implies the examining of processes of ED, management styles, contracts, silos and
government structures and finds out what has been fitting the current digital era.

2DEVELOPING A DIGITAL ECO-SYSTEM