Impact of Market on Business Objectives

Developing Enterprise
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Determining value and practices of strategic management of enterprise as well as new project
of entrepreneur........................................................................................................................3
Evaluate relationship between finance, investment and business model. .............................6
Analysis of leadership planning of planning as well as finance of enterprise.......................6
Investigation of different ability in communication entrepreneur preparation and process of
making making......................................................................................................................7
Impact of market on business objectives................................................................................9
Evaluation of theories and tools that analyse business environment...................................10
Analyse of different important factors and elements in context of business........................11
CONCLUSIONS............................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDIX....................................................................................................................................14
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INTRODUCTION
Enterprise refers to a business plan that is developed with new and innovative idea. It
includes all of those factors that is helpful in creating and introducing creative product and
services to customers (Clarke, 2013). There are various factors that affect organisation and
activities. It is important of company to identify these factors for taking effective decision. In this
report chosen organisation is Next Plc company. It is well established company which is
conducting its organisational activities in various parts of the world. This company is performing
task in retail sector and providing advanced attribute stylish products to consumer. Next Plc
business was formed in 1864 and it is developed by Joseph Hepworth. Headquarter of respective
company is situated in Enderby, England, United Kingdom. This business is offering men and
women clothing, footwear and other fashionable accessories. This report includes comprehensive
understanding of principle and strategic enterprise management. It consist of finance and
investment model in order to analyse relation between business model, finance and investment.
In this entrepreneurial leadership, enterprise planning has been analysed as well as skills in
communicating entrepreneurial planning is investigated. Apart from this different theories has
been analysed in order to determine business environment.
MAIN BODY
Determining value and practices of strategic management of enterprise as well as new project of
entrepreneur.
Next plc is British multinational footwear, clothing as well as home product relaters.
Respective organisation was founded in 1864 and its founder was Joseph Hepworth. Next plc
have approx. 500 stores and around 43,970 staff members in 2018. SWOT analysis is the tool
which utilise for analysing competitive position of company within business environment. Here,
SWOT stands for Strength, weakness, opportunity and threat (Schaper, 2016). SWOT analysis
of Next Plc are as follows:-
Strength Weakness
 Major strength of Next Plc is their
distribution and reach as they have
several outlets in mostly every state
 Next plc has not conducted market
research from last 2 years within the
market they are dealing. As respective
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which is supported by strong
distribution network. As they make
sure that their products will available to
every customer in easy manner.
 Along with this, Next Plc invest huge
amount in providing training session to
their employees which result in
employing numerous skilled as well as
motivated staff members.
company is working on 2 years old data
while need of customer get change over
time. This is their biggest weakness as
they have to conduct market research
on timely basis.
 Respective company have high
employees turnover ratio in comparison
of their competitors. As they are
spending high on training and
development session which result in
loss for company because people are
joining and then leaving.
Opportunity Threats
 For Next Plc internet is opportunity as
there are increasing number of user
which simply means company can
expand their presence at online level.
 Social media is also opportunity for
Next Plc as they can promote their
products and services by using
Facebook, Twitter, Instagram etc..
 Next Plc have threat of new entrance
because through this respective
company may loose their customers to
new entrants.
 Along with this, in retail sector there
are numerous organisation which create
competition for Next Plc and also
become threat for them.
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