Developing Individuals Teams and Organisations: PDF

Developing
individuals teams and
organisations

Table of Contents
INTRODUCTION...........................................................................................................................3
P 1 CRITERIA OF HR MANAGER OF SELECTING A MARKETING MANAGER ........3
P 2 Personal Skills Audit of marketing manager........................................................................5
P 3 Individual and Organisational Development, Learning and Training .................................8
P 4 Need for continuous learning and professional development...............................................9
P 5 Importance of high performance work practices................................................................10
P 6 Approaches to performance management..........................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
The focus of any organisation is to increase its efficiency optimally and to maximize their
profits this can be done by improving the organization's employees . Any organisation which
understands the potential of their employees and also focus on enhancing their skills , attitude
and knowledge towards the organisation with the help of some set of training to increase the
efficiency of the organisation. Unilever is a which produces consumer goods with a whooping
yearly revenues of around 50 billion euros with around 400 different brands all over the world.
The company is United Kingdom based in London. The company has divided its business in sour
parts food , refreshments, beverages and ice cream.
P 1 CRITERIA OF HR MANAGER OF SELECTING A MARKETING MANAGER
Roles of Marketing Manager
Knowledge Skills Behavior
A marketing manager should
have a command over
English as he has to frame the
marketing strategies for the
company.
A marketing manager should
incorporate a skill of
understanding the policies and
strategies which are related to
the organisation.
A marketing manager should
be willing to contribute in the
growth of the organisation by
doing its work effectively and
efficiently.
Marketing manager should
also have a better
understanding of the product
of the company and also
know all the marketing
policies and strategies that
can be used in any case to
increase the sales.
Marketing manager should have
a quality of speaking in such a
way that their employees could
understand easily and do their
work effectively.
A marketing manager should
have leadership qualities who
can easily command others and
delegate their authority and
give the creative ideas which
means he is active in doing his
job.
Marketing manager must
have an effective managerial
quality by which he can
easily manage all the
A good marketing manager
should sense of understanding
and accepting the new rules and
policies of the organisation.
A marketing manager should
be answerable and responsible
to what his superior have
assigned him and does that on

employees.
Marketing manager should
have good knowledge in how
to tackle a customers and
provide them with good
services to satisfy them.
They should also be able to
analyze the strategies which are
made for future growth of the
organisation and give
suggestions to improve it if
required.
time without any mistakes. He
should also be alert in listening
to the task description assigned
to him which will make him
more efficient by not wasting
time in understanding the task
again.
Marketing managers should
also have a good command
on new technology so that
they don't have tom rely on
any other employee. They
should have all the detailed
information about how to
operate the device and also
train their employees.
Marketing manager should have
a skill to influence their
employees and also study their
behavior yo analyze their work
efficiency. Marketing managers
should have the ability to
convince their customers and
also retain their customers.
Marketing managers should also
be effective in decision making
and they also should know the
future outcomes of their
decisions.
A marketing manager should
be calm and composed and
should be patient, he should
know to control his anger and
speak respectfully with his
superiors. He should also
deliver an image that he is
loyal and truthful.
Marketing manager should be
good intellectually and
education level as he has to
form the strategies for
marketing and has to take
instant decisions to resolve
the problems and encompass
the smooth running of the
organisation.
Marketing managers also should
an ability which helps the
employees of the organization
to have no conflicts and work in
a peace work environment
without any stress and
depression. And they should
know how manage their work
according to time allotted.
A marketing manager should
have creative ideas for doing
his task in more efficient way
as every person has his own
way of doing things which he
is good at. He should also be
comfortable in doing his work
in a team as being in an
organisation means that a
person should be team oriented

and knows how to coordinate
with others and do their task
efficiently.
A marketing manager should
also know how to evaluate an
employees' attitude and their
efficiency and also train them
to be efficient for the
organisation. The marketing
manager should also have
some personal goals which
will help him to be motivated
and work more efficiently.
Marketing manager should
know all the substitutes
available in the market and
should also keep backup of
alternative raw materials if the
cost of production of the
product is very high. This will
also help the company to know
the need of innovating the
product to get a competitive
edge from its competitors.
A marketing manager should
not be always rigid he should
also know how to solve the
problems patiently. And
should also have to be polite
with their customers and
always listen to their
customers without arguing.
P 2 Personal Skills Audit of marketing manager
Personal Skill Aussie of Marketing Manager
Knowledge Rating Skill Rating Behaviour Rating
Education and
Training
3 Activeness and
communication
2 coordination 3.5
Laws and
policies of
government
2.5 Decision making 1.5 Patience level 4.5
Knowledge of
product
4 Time management 1.5 Innovative thinking 3.5
Sales and 3.5 Operation analysis 4 initiative 5

marketing
policy
Administrative
knowledge
4.5 Managing the raw
material of the product
5 Leadership qualities 4
KSA To Be
Developed
Activities
Required
for
Developme
nt
Duration Development
Monitoring
Approach
Assessment of
Development
Detailed
Evaluation
Communication Oral and
written
communica
tion
4 months KPI will be used by
the company to
improve the
communication
skills of the
employee they will
compare its
previous analysis
with the current
analysis
The supervisor
should analyze
the employee's
confidence
level, level of
interest,
intensity of
delivering its
message to
others, facial
expressions,
his attitude
which will
help him
check his
communicatio
n skills
The company
will evaluate
that the
employee has
achieved its
efficiency of
communicatio
n skills in
which he was
lacking or not.
Decision
making
Information
literacy
6 months The company will
use KPI(Key
The
supervisor will
Decision
making is very

Performance
indicator) to
evaluate the
employee's
development which
will determine the
company's success.
give
constructive
job to which
will help the
employee's
make
decisions and
make plans to
complete the
job.
essential
aspect of a
managers roles
as he should
be self
sufficient in
deciding what
will be the
outcomes of
his decision
and also he
has to do all
planning, and
controlling of
his decisions
to make him a
efficient
employee.
Time
management
Time
specified
tasks
5 months Benchmarking is
the measuring tool
which is used to
evaluate the
performance of the
company by setting
its standards and
improving
according to that
standards.
The supervisor
will give the
employee time
restrictive task
so that the
employee
calculate the
workload and
manage his
time to
complete its
task.
The employee
will be
evaluated that
is he
motivated
towards the
organisation or
not so that will
automatically
create a
responsibility
of managing
his work

timely. As he
wants to make
the
organisation
effcient and
productive to
maximize the
profits and
sales.
P 3 Individual and Organisational Development, Learning and Training
Individual Organization
The individual learning will help the
individual to achieve the quality, developing its
own talents, and to increase the knowledge to
reach its own personal goals.
Organizational learning is a broader aspect as it
gives the learning to all the employees and
management as a whole which will benefit the
organizational goals.
Individual development increases the
productivity of a person and also give more
knowledge to them. It enhances the person in
every way, financial, mental, physical, in
speaking, writing etc.
The organisational development will change
the attitude of the employees and will also
change the inefficient strategies which were
applied earlier. The development will also help
the organisation to improve the planning and
process of doing its work.
It provides particular knowledge in a specific
area .
Organizational training will improve the
employees' efficiency in reaching their
objectives and improving the quality of
services and products

P 4 Need for continuous learning and professional development
Unilever always focus on developing their employees and training them so to increase the
efficiency of the company. The company also focuses on various methods which will motivate
the employees so that they are willing to complete their tasks efficiently(Bolden, 2016). The
company also host competitive events for the students from all over the world for experiencing
the leadership and what all knowledge a leader should have .the company also focus on
providing internship programmes by this the company is trying to develop the qualities of a good
leader or a entrepreneur as Unilever is the worlds top leading organisation in the world which
deals in consumer products. The company also focus on developing the skills of proving the best
services by the formulation of new strategic policies and innovative marketing campaigns.
Unilever also focuses on the health of their employees and also treat them very well as they are
the potential assets of the company and the company also provide good salary pay to their
employees to increase the motivation and sense of responsibility of putting their contribution in
the company. The company has adopted learning cycle theory Which helps the company to
develop and train their employee effectively.
Concrete experience
This is the first stage of the learning cycle, that means the Employees of Unilever need to
focus on their experiences to what they have done in their past and what they have learned in
their past like in their schools , or college, previous work experiences. Experimenting on new
concepts will give the employees more experience about their job. Unilever provides on job
training, internships to create a concrete experience what the employee has learned by that on job
training.(De Luc, 2018)
Reflective observation
This is the second stage of the learning cycle in this the qualities of their idols which
they have admired, they have that qualities after the observation of that experiences so that they
can learn from that experience and what leanings are useful for the employees of the Unilever to
increase their efficiency stage two is based on stage one and the experiences which the

employees learned will also affect its learning in second stage. As every employee will come up
with different outcomes because of their own experiences.(Duffield and Whitty, 2015)
Abstract conceptualization
After analyzing the outcome from the second stage, the employees are now self sufficient
to innovate with their own ideas with the existing policies of Unilever . As the employees have
learned from their own experiences and the better an employee's have experienced any work the
better he can perform on his own and that too very efficiently. This stage also enables the
employee to make the strategies on their own.(French and Rees, 2016)
Active experimentation
This is last and final stage in this stage the employees test their knowledge to what they
have learned by implementing them in the company and seeing that is that effective or not. The
company always encourage their employees to come up with innovative ideas that also give the
employees motivation to learn and become more informative to reach that level as Unilever also
appreciates their employees in form of rewards and incentives(Gillard and et.al., 2015).
As continuous training and development of the employees of Unilever is very essential as
they are the top leading company in the world and they need to grow and maintain their company
and that can only be done when their employees are efficient in performing their task effectively,
as there are many factors which can effect the profitability of the company and competitors are
also a big challenge.
P 5 Importance of high performance work practices
High performance work practices are the key factor which enhance the organisation
productivity. This can be done by improving the potential employees of the organisation by
selection, development and also recruitment so that the company has a high performance team.
These are the same tools and techniques which helps the Unilever to invest in the future as the
high performance helps the company to achieve efficiency and high profitability and the revenue
generated can further invest it in research and development to create a new product and increase
the customers of the company this will also help the company to grow faster and this will also
give Unilever a competitive advantage in the market.(Landsberg, 2015)

There are many criteria which determine that Unilever has established a high
performance working environment in the organisation that is
 The company has made clear about the mission and vision of the company which helped
the employees of the company to work together in harmonized environment and achieve
their organisational goals.(Lawton and Páez, 2015)
 Communication of the employees of the company also plays an important role in high
performance as they are free to share their experience with their colleagues who need to
understand their task, and by this they can also gain some more experience before starting
to do the task.
 High performance work also enables the employees of the organisation to have a
common goal and common thinking for the task given to them. The employees also know
the importance of delegation and coordination which improves their efficiency in the
organisation.
 The briefing which is given to the employees who are work in high performance team are
most likely to make the information more productive.
 High performance work also increases the morals and personality of the employees and
also develops the leadership qualities in them as they are more knowledgeable and can
influence their subordinate easily to complete their task.(Ligthart and et.al., 2016)
 The motive to become high performance work employees will also generate innovative
ideas which will help the employees to do their work faster and effectively.
P 6 Approaches to performance management
Unilever corporation has used some approaches in order to increase the performance of
the management.(Massa, Farneti and Scappini, 2015)
Management by objectives
This is a strategic approach which Unilever has adopted to increase the performance of
the company to its managers and employees. As this approach help the employees and the
management to be more dedicated towards the work to reach the set objectives faster. This
approach also helped the company to communication between employees and the management.
This also focus on the employees and management efficiency to complete their objective and

increase the sale of the company. The process in which Unilever has established this approaches
are
 The first stage is setting of organizational objectives according to the vision of the
company.(O’Boyle, 2015)
 Interpretation of the set objectives to employee's and the management. The objectives
which is established to complete the task is decided to be time bounded and it has to
reach the set standards of company.
 Encouraging the employees the to do the task within the time period and also guiding
them to do their work with efficiency(Zeier, Plimmer and Franken, 2018)
 The management needs to analyze the work which is being done by the employees of the
company so to determine weather it is done according to standards or not. This is the last step in which the organisation need to evaluate what are the outcomes and
experiences gained by performing the task.
360 degree feedback approach
360 degree feedback is type of information given to the employees with letting them
know who the person is. This information is taken by the employee's manager, friends, family.
These feedbacks are taken by them in the form of questionnaires and people have to rate the
question according to find the required information. This approach helps the company to get the
information out of the box which is honest and reliable as the person who give this feedback are
not the part of the company. The managers and leaders of Unilever use this approach to know
about the what people thinks an idol organization would have to male it a healthy environment.
(Shah and Jain, 2017)
CONCLUSION
From the above study it has been summarised that company has been engaged in
appointing marketing manager who have appropriate skills, knowledge and behaviour. It has
supported firm in increasing their operational productivity. They have also been engaged in
following high performance work practice culture. This has supported firm in engaging
employees and creating employee loyalty towards them. Various performance management
practices has also been followed by company which has assisted firm in increasing efficiency of

employees. Practices like management by objective has been followed by company. This has
supported firm in achieving their objectives and goals. It has supported firm in growing.