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Developing Individuals Teams and Organisations: PDF

   

Added on  2021-02-19

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Developingindividuals teams andorganisations

Table of ContentsINTRODUCTION...........................................................................................................................3P 1 CRITERIA OF HR MANAGER OF SELECTING A MARKETING MANAGER ........3P 2 Personal Skills Audit of marketing manager........................................................................5P 3 Individual and Organisational Development, Learning and Training .................................8P 4 Need for continuous learning and professional development...............................................9P 5 Importance of high performance work practices................................................................10P 6 Approaches to performance management..........................................................................11CONCLUSION..............................................................................................................................12REFERENCES................................................................................................................................1

INTRODUCTIONThe focus of any organisation is to increase its efficiency optimally and to maximize theirprofits this can be done by improving the organization's employees . Any organisation whichunderstands the potential of their employees and also focus on enhancing their skills , attitudeand knowledge towards the organisation with the help of some set of training to increase theefficiency of the organisation. Unilever is a which produces consumer goods with a whoopingyearly revenues of around 50 billion euros with around 400 different brands all over the world.The company is United Kingdom based in London. The company has divided its business in sourparts food , refreshments, beverages and ice cream.P 1 CRITERIA OF HR MANAGER OF SELECTING A MARKETING MANAGER Roles of Marketing Manager KnowledgeSkillsBehaviorA marketing manager shouldhave a command overEnglish as he has to frame themarketing strategies for thecompany.A marketing manager shouldincorporate a skill ofunderstanding the policies andstrategies which are related tothe organisation. A marketing manager shouldbe willing to contribute in thegrowth of the organisation bydoing its work effectively andefficiently.Marketing manager shouldalso have a betterunderstanding of the productof the company and alsoknow all the marketingpolicies and strategies thatcan be used in any case toincrease the sales.Marketing manager should havea quality of speaking in such away that their employees couldunderstand easily and do theirwork effectively.A marketing manager shouldhave leadership qualities whocan easily command others anddelegate their authority andgive the creative ideas whichmeans he is active in doing hisjob.Marketing manager musthave an effective managerialquality by which he caneasily manage all theemployees.A good marketing managershould sense of understandingand accepting the new rules andpolicies of the organisation.They should also be able toA marketing manager shouldbe answerable and responsibleto what his superior haveassigned him and does that ontime without any mistakes. He

Marketing manager shouldhave good knowledge in howto tackle a customers andprovide them with goodservices to satisfy them.analyze the strategies which aremade for future growth of theorganisation and givesuggestions to improve it ifrequired.should also be alert in listeningto the task description assignedto him which will make himmore efficient by not wastingtime in understanding the taskagain.Marketing managers shouldalso have a good commandon new technology so thatthey don't have tom rely onany other employee. Theyshould have all the detailedinformation about how tooperate the device and alsotrain their employees.Marketing manager should havea skill to influence theiremployees and also study theirbehavior yo analyze their workefficiency. Marketing managersshould have the ability toconvince their customers andalso retain their customers.Marketing managers should alsobe effective in decision makingand they also should know thefuture outcomes of theirdecisions.A marketing manager shouldbe calm and composed andshould be patient, he shouldknow to control his anger andspeak respectfully with hissuperiors. He should alsodeliver an image that he isloyal and truthful. Marketing manager should begood intellectually andeducation level as he has toform the strategies formarketing and has to takeinstant decisions to resolvethe problems and encompassthe smooth running of theorganisation.Marketing managers also shouldan ability which helps theemployees of the organizationto have no conflicts and work ina peace work environmentwithout any stress anddepression. And they shouldknow how manage their workaccording to time allotted.A marketing manager shouldhave creative ideas for doinghis task in more efficient wayas every person has his ownway of doing things which heis good at. He should also becomfortable in doing his workin a team as being in anorganisation means that aperson should be team orientedand knows how to coordinatewith others and do their task

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