Developing Manager: Principles, Practices, and Career Development

This assignment explores the principles and practices of management behaviour, focusing on different management styles, leadership characteristics, communication processes, and organizational culture and change. It also examines the author's own management skills and potential as a prospective manager, setting objectives and targets for personal development. Finally, the assignment outlines a career development plan for employment within a business and services context, highlighting how managerial and personal skills will support career growth.

The Developing Manager
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Table of Contents
Introduction.....................................................................................................................................................................4
LO1 Understand principles and practices of management behaviour............................................................................5
1.1 Compare different management styles.................................................................................................................5
1.2 Discuss leadership characteristics........................................................................................................................7
1.3 Evaluate communication processes in selected businesses..................................................................................9
1.4 Analyse organisational culture and change in selected businesses....................................................................10
LO2 Be able to review own potential as a prospective manager..................................................................................12
2.1 Assess own management skills performance.....................................................................................................12
2.2 Analyse personal strengths, weaknesses, opportunities and threats..................................................................13
2.3 Set and prioritise objectives and targets to develop own potential....................................................................14
LO3 Be able to show managerial skills within a business and services context..........................................................16
3.1 Lead and motivate a team to achieve an agreed goal or objective.....................................................................16
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and recommendations
for improvements.....................................................................................................................................................18
LO4 Be able to create a career development plan for employment within a business and services context................20
4.1 Explain how own managerial and personal skills will support career development.........................................20
4.2 Review career and personal development needs, current performance and future needs to produce
development plan.....................................................................................................................................................22
Conclusion....................................................................................................................................................................24
References.....................................................................................................................................................................25
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Introduction
Travel and tourism sector is fastest growing sector which generates high income by satisfying
wants, desire,and needs of customers. In the development of the country as well as economy
travel and tourism play a very crucial role so it is the responsibilityof government to provide the
proper funding. Hospitability becomes most increasingly demanding sector as tourism need hotel
to stay. It is necessary for hospitability industry to give high attention toexpectation as well as
the requirement of customers to achieve high growth and success. In travel and
tourismorganisation manager control every function in a proper way. Without taking help of
management it is difficult for travel and tourism sector to generate high income and success in
the tough competitive business environment. In this assignment, various practices and principles
of managementbehaviourhave been discussed that help to manage all operations and functions.
Also has been analysed own management skill and potential as a prospective manager. To attain
set aims and objectives it is necessary to show managerial skill in the business that has been
examined in this assignment. At the end, career development plan has been developed for
employment in a business context.
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LO1 Understand principles and practices of management behaviour
1.1 Compare different management styles
As a junior consultant with PKF Hotel experts, there are two organisations is selected which are
British Airways and Easy Jet. To achieve desired outcomes various management styles are used
by theorganisation that assists to manage people as well as operations in a proper way. In travel
and tourism managementstyles play a very important role. With the help of management styles
organisation can easily manage different operational activities to achieve high growth and
success in the tough competitive marketplace. Both Easy Jet, as well as British Airways, is travel
companies which used managementstyle to satisfy wants, desire, expectation,and requirement of
customers (Hunt and Weintraub, 2016). It is necessary for travel and tourism organisation to give
high attention tothe manager as they assist to maintainlong-term sustainability and growth in the
marketplace. Tourism is a fastest growing sector which generates high income and growth by
providing high-qualityservices to customers. There are millions of people visit the UKto gain
experience and knowledge which contribute so much to the growth of the economy. In UK
BritishAirways and Easy Jet operate several operations and functionsto cover large market share.
Easy Jet
Easy Jet is Airline organisation in the United Kingdom that offers low-cost airline services to
customers to fulfill their requirements. This organization operates domestic as well as
international service in more than 820 routes. It is highly important for an organisation to use
mange entire functions and operations in a proper way to generate high profitability and growth.
Easy Jet uses pacesetting managements style to manage operations and overall workforce to
achieve set goals and objectives. With the help of this management style manager set standard
for every employee on the basis of that, they perform allocated task and activities (Crawford,
2014).
British Airways
This organisation use management style from the initial stage to ending stage for accomplishing
desired outcomes effectively. Management style assists to manage overall operations and
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business activities in a proper way to fulfillcustomer’s requirement. To achieve high growth and
success it is necessary for British Airways to focus on management style according to which
employees perform their roles and responsibilities while delivering services to people. British
Airways take help of Participative management style help at the initial stage where employees
share their views and thoughtrelatedto the different task to maintain most effective management
in the organisation (Cozolino, 2014).
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1.2 Discuss leadership characteristics
Without leadership travel and tourism,organisationfaces several problem and issues to manage
the overall workforce. It is important for both organisation Easy Jet as well as British Airways to
use leadership style to attain better result and high growth in the tough competitive marketplace.
Organisation uses leadership to encourage and motivate employees towards the set goals
andobjectives so that they give best efforts to attain them. With the help of leadership,the
organisation is able to deliver high-quality services to customers and serve a huge number of
people at the same time in a proper way. This will also assist to enhance the productivity of
employees that help travel and tourism organisationto attain desiredgoalsin an effective way
(Beamish, 2013). There are various leadership approach and style which is used by British
Airways and Easy Jet to encourage employees towards the work for accomplishinghigh growth
and success.
Easy Jet Use Transformational leadership style in the organisation which is discussed as
below:
 Transformational leadership style, leaders create a vision that provides right direction to
employees to complete allocated task and work.
 It is effective leadership style which is basically a self-managed system through which
organisation can improve management and workforce process.
 Leadersare highly qualified that help them to manageand control any difficult situation.
 In this leadership style,leaders work with group and team to achieve set goal and
objectives. Easy Jet easily identifiesthe needfor change in the workplace by using this leadership
style.
 It is a usefulstyle which is used by leaders to inspire and encourage employees to adopt
new changes and concept to attain higher profitability in the tough competitive marketplace
(Cusworthand Franks, 2013).
British Airways use Democratic Leadership style which has been examined as below:
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 It is great leadership style that assists to handle any different situation.
 Democratic leadership style helps to achieve set goals and objectives.
 It increases flexibility within the organisation through which British Airways can easily
adopt new idea and change.
 Within the British Airways involvement of employees is very high.
 It is beneficial leadership style that increasesthe level of profitability and growth.
 To achieve set target it is highly important for an organisation to give high attention to
communication. With the help of democratic leadership style, British Airways can make
effective communication with team, employees,and workers to improve their performance.
 This will assist to gain credibility and respect for leaders that assist to eliminate the errors
and problem from the organisation.
 Democratic leadership style increasesthe presence of loyalty and honesty among
managers, workers,and employees.
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1.3 Evaluate communication processes in selected businesses
Communication isa great way to resolve any issues and problem within the organisationto attain
set goals and objectives. To deliverhigh-qualityservices it is very much important for
management to convey necessary information to employees so thataccordingly they perform
operations and functions. Communication process playsa very crucial role in order to achieve
high success and growth in the tough competitive marketplace. To operate overall business
activities and operations in a proper way it is necessary to convey required data and information
between two or more people so that errors can be eliminated by the manager in an effective way.
It is a major responsibility of manger to communicate everything to employees, group,andthe
teamwhich assist to improve their performance in the workplace. With the help of
communication, process manager can convey important information and data to required people
(Black, 2012).
Both the airline organisationrequired to use most effective communicationprocess to deal with
the different situation. With the help of great communication British as well as Easy Jet, airways
can manage overall operations and functional practicesin a suitable manner. Any kind of issues
and problem can be resolved by management by discuss and share with people. The
communication process is effective techniques that contribute so much to the growth and success
of the company. In today’s tough competitive business environment it is highly important for
every business organisation to give high attention on communication process to interact and
share information with employees.
There are various methods and techniques which are used by the organisation to improve
communication process effectively within the workplace. With the help of email, message,
marketing, meeting, presentation and conference both airline companies can easily share
important information and data with employees, clients, customers,and suppliers. Profitability
and success can be attained by the British Airways and Easy JetAirlines. To build strong
customer base organisation take help of great communication procedure. To avoid the chance of
errors and risk both organisation use great communication channel which improves workflow
and coordination among employees. It is highly important for an organisation to use effective
communication process for the development of business and employees.
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1.4 Analyse organisational culture and change in selected businesses
Performance and productivity of employees get influenced by organisationalculture and change.
It is the major duty of the manager to provide great working cultural, environment and workflow
to employees so that they can give best affords to attain set goals and objectives. BritishAirways
and Easy JetAirlines manage organisation cultural in most suitable and appropriate manner to
make successful business (August and Shanahan, 2017). With the help of unique value, great
organisational cultural and effective policies Airlinesorganisationcan improve existing
performance. To meet the requirement and expectation it is necessary for an organisationto adopt
new changes in the workplace.
To achieve set goals and objectives it is very much important for a manager to use great policies,
organisationalculture, structure, value,andplan. BritishAirways and Easy Jet airlines are largest
organisationin the UK that provideshigh-quality services to the customer to enhance their
satisfaction level (Williamson, et. al., 2012). With the help of traditional techniques and
methods,both organisationcan easily maintain long-term sustainability and growth in the tough
competitive business environment. To satisfy needs of employees it is necessary for the manager
to create wellorganisational cultural for them. With the help of new change,an organisation can
meet to current wants, needs,and requirement of customers.
Both organisation follow good cultural value and make changes in them according to the
requirement to attain set goaland objectives in a large marketplace. In UK market both
organisationfaces tough competition from different airlines companies (Parmenter, 2015). To
maintainlong-term profitability and success it is essential for Easy Jet and British Airways to
make changes in existing organisational cultural value that encourage employees to perform well
in the workplace. Nowadaysevery customer demands different from the organisation that makes
a difficult situation for the organisation to maintain sustainability and long-term position among
competitors.
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To make changes in the workplace and organisational cultural value both company need to adopt
new techniques and methods that assist to meet current requirements and expectations of
customers. It is important for a manager to adopt beneficial changes that increase the level of
profitability and success (Busse, et. al., 2014).
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LO2 Be able to review own potential as a prospective manager
2.1 Assess own management skills performance
There are several management skills are required as an assistant manager of Clayton Crown
Hotel London, that assist to manage overall operationsand functions in a proper way.
Management skills assist to achieve set target and standard in certain time. In this task I have
analysed my own management skills which are examined as under:
 Decision-making skills: To achieve high success and profitability it is a highly important
assistant manager to make a quick decision in the tough competitive marketplace. It is necessary
for me as an assistant manager to have effective decision making a skill that helps me to tackle
any difficult situation. With the help of decision making skill, I am capable to achieve high
success in professional career. Decision making skill is a great technique that helps me in taking
rightdecision at right time.
 Motivation skill: As an Assistant manager it is highly important for me to motivate
andencourage employees towards the set goals and objectives. It is a majorresponsibility of mine
to motivate employees in a positive way so that they can perform allocated work and task in
most appropriate way. With the help of this skill, I can easily convince employees to adopt new
changes in workplace to achieve set goal and objectives.
 Effective Communication skills: To avoid errors and mistakes communication skill is
necessary for assistant manager to eliminate them from workplace. I have effective
communication skill that helps me build great relationship with employees, customers,andclients.
This skill assistsme to improve my future and to improve my professional career. By using
communication process I can handle any difficult situation at workplace.

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2.2 Analyse personal strengths, weaknesses, opportunities and threats
To identifypersonal strength, weakness, threats,andopportunitiesSWOT analysisare effective
techniques. As anassistant manager of Clayton Crown Hotel London my Swot analysis is
examined as below:
Strengths
I have great coordination skill that assists me
to manage entire operation and functions.
With the help of communication,
decisionmaking skill and management skill I
can easily achieve high profitability and
success.

Weakness
 Lack of effective communication and
management skill I have faced so many
problems during work which is my biggest
weakness.
 I am unable to tackle any new
situation in proper way due to short-
tempered. This will influencenegatively on
my performance and productivity.
Opportunities
 In hospitability industry, huge growth
opportunitiesare provided by the higher
authority.
 There are so many new skills and
knowledgelearnedby me in this sector.
 In this sector, various new jobs are
coming.
Threats
 There are so many competitors
available in marketplace that gives tough
competition.
 In hospitability,the
organisationfaceshigh competition which is
biggestthreat that influences profitability
level.
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2.3 Set and prioritise objectives and targets to develop own potential
Decision making 3/10 9.5/10 Higher
Conflict management 4/10 8/10 Lower
Positive thinking 6/10 9/10 Moderate
Self Confidence 7/10 9/10 Lower
Objectives and targets development is an important aspect through which own potential could be
enhanced (Lovering, 2018). It is an essential attribute to set and prioritize targets properly and
work on them to get accomplished. This results in enhancing an individual ability to achieve
results. As an assistant manager of Clayton Crown Hotel London, I have to develop my own
prioritize so that concern targets would be accomplished. My goals not only support my growth
but also promote effectiveness and efficiency of an association. Like if I have good decision-
making skills then it directly leads to support business at the moment when large projects need
judgment on a frequent basis. Although, objectives of mine is to be SMART in nature so that
they will be going to improve my proficiency as well as working pattern for deriving better
return:
o Specific: Some targets of mine which are specific in nature are conflict management,
decision-making skills, self-confidence and positive thinking (Clastres, 2011). All these are
specific things and skills which I need to improve and work on. But out of all these, my priority
is to improve my decision making skill so that better judgments in future would be carried down.
o Measurable: These targets are measurable by taking opinion from others and put down
on ratings. In such relation, I have to determine my current proficiency level and set a target on
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rating scale which requires accomplishing. All these skills rating are defined as below with
accomplishing range:
o Attainable: These skills of mine are attainable because they have a relation of my
working as an assistant manager at Clayton Crown Hotel London. These will get accomplish
with effective working as well as by attending seminars, reading stories of famous individuals.
Hence, I have to determine all individuals and their success stories by taking better decision
making. Decision making skill is a priority of mine which needs improvement in future and in
earlier manner.
o Relevant: These targets are relevant to my work as well especially decision making skill
(Wolf and Akkaraju, 2014). In the absence of my senior authority, I have to take some critical
judgments. Thus, their assessment and effective judgmentare relevant which need to improve in
future time so that better decision would be carried down.
o Time Bound: This project is restricted with time duration where I have to work on my
decision making skill within next 15 days. After 15 days senior management will be going on
leave. In the absence of him, I have to carry down better judgment so that profitable the outcome
could be accomplished.
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LO3 Be able to show managerial skills within a business and services context
3.1 Lead and motivate a team to achieve an agreed goal or objective
Motivation is a major factor through which team becomes able to accomplish their agreed goals
and objectives. It is an important duty of a leader to lead a team and always motivate them so
that agreed goals and objectives will be fulfilled. This results in deriving beneficial gains and
positive outcome with higher profit generation. Frankie & Benny's restaurant a brand of
Restaurant Group PLC wants to open another restaurant and for this, the manager has to guide
entire team properly for implementing project effectively. For making an appropriateteam proper
communication among individuals is important as well as need to utilize team building or
development stages in the account. This enables in crafting appropriate team which supports in
accomplishing agreed goals and objectives:
Team development: To lead a team first and major responsibility of mine is to craft appropriate
team. In such context, team development stages are helpful which facilitate in implementing a
project of Frankie & Benny's restaurant properly. A team development includes five stages
which I need to consider while leading a team for achieving agreed goals and objectives. On the
first stage, team lead introduces them to each other as well as defines about the project to
members. Along with this, team leader also made goals and targets clear to members so that a
friendly relationship between them will be crafted. Storming stage is critically to understand and
needs understanding by leader properly. Individuals only thinking about themselves and resist to
understand and communicate with the team lead (Abudi, 2018). Thus, a team leader of Frankie &
Benny's restaurant requires maintaining better command of communication for moving on next
stage. Once team leader of Frankie & Benny's restaurant communicates things properly an
appropriate team will be made where each individual thinking about each other and support for
achieving the target. Performing is a fourth stage where individual cooperate with one other and
proper trusting environment will be crafted. This will support in moving on to last level
adjourning where targets disseminate properly and objective accomplished.
Motivation: Leading a team is not an easy task but team leader have to motivate individuals.
This results in them in working properly so that agreed objectives would be accomplished. For
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motivating people of Frankie & Benny's restaurant appropriate tools and techniques
requireutilization. Thus, Maslow Theory of need assessment is one of them which facilitate in
motivating a team properly so that agreed objective of opening a restaurant and delivery of
services become possible (Kiruja and Mukuru, 2018).
Proper formulation of the team and utilizing suitable motivation tool will be going to support
Frankie & Benny's restaurant to open another franchise in street of London. In such context,
leaders need to go with each stage of team development and determine motivation so that
individuals will be going to perform better by fulfilling their needs and effective motivation.
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3.2 Justify managerial decisions made to support achievement of agreed goal or objective
and recommendations for improvements
Frankie & Benny's restaurant wants to open another chain in London, UK and wants to launch or
introduce many new products range and varieties as well. Managers of a company have to make
valid and appropriate decisions so that they will be going to accomplish signify targets properly.
Thus, managers of a firm like Frankie & Benny’s restaurant need to take certain decisions which
enable management to accomplish their targets:
o Strategic planning: It is essential for managers of Frankie & Benny's restaurant to make
appropriate strategies and define them to employees (Cassidy, 2016). They have to craft an
appropriate vision, mission, and goals which need fulfilling in future so that proper
implementation of new chain get done with better distribution of products and services. Along
with this, in strategic planning of business, managers of Frankie & Benny's restaurant also have
to include the opinion of their customers so that further improvements in their services will be
going to do (Wolfand Akkaraju, 2014).
o Reporting relationship: Another stance on which manager of Frankie & Benny’s
restaurant has to focus is reporting relationship (Abbott, et. al., 2016). Managers of Frankie &
Benny's restaurant have to define reporting relationship to employees properly so that they will
be going to implement the project. In this context, employees will be going to follow proper
hierarchy which enables them in utilizing resources properly. This also supports in reducing
conflicts between the team as well as a positive environment will be created.
Following are certain recommendations on which Frankie & Benny's restaurant requires working
so that deviations in project tend to reduce. These recommendations will be going to support
managerial decision making so that new chain will be established with the creation of new
products and services:
o Manager of Frankie & Benny's restaurant has to provide training to staff members. This
will be going to support at the time of delivery of services in a better manner.
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o Management also has to create appropriate reporting relationship between various
employees. This will also support in defining things so that more appropriate environment
created at Frankie & Benny's restaurant.
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LO4 Be able to create a career development plan for employment within a business and
services context
4.1 Explain how own managerial and personal skills will support career development
Career development is not an easy thing and it is essential to determine all relevant skills which
enable growth. I want to become a managerof Clayton Crown Hotel London and for that, not
only my personal skills but managerial skills need to be appropriate. Following are the certain
managerial skills on which I have to work so that it will be going to open my future constraints:
o Communication: As a manager, it is important for me to communicate things properly. A
major role which performs by the manager is to a thread which combines top management with
the operational division. Along with this, all essential data requires transformation from senior
management to lower one. This communication skill also includes an understanding of one other
for proper delivery of the message. Thus, this skill will be going to help me out in enhancing my
career development.
o Thinking: Another skill which improves my managerial performance is thinking skill. I
have to work on my thinking criteria for more innovation. As a manager, it is my moral duty to
bringing down new innovations in an organization so that association will be going to take
leverage. To become a managerof Clayton Crown Hotel London this is another important criteria
which I have to fulfill.
With these managerial skills, I have to work on my personal skills as well so that define targets
would be accomplished. These personal skills improvement will be going to support me in my
career development and growth:
o Responsibility: To become a manager, a major thing on which association management
focus more is responsibility. If I am able to bear the responsibility of the whole unit then this will
aid me in future. For this I have to be a good leader whim can bear the responsibilityfor positive
and negative things both.
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o Behavior: As a leader, I have to prove my good behavior towards managers and senior
management. A good behavior of mine enables in managing things properly under which staff
personals will be going to support while performing their task.
These managerial and personal skills will be going to facilitate me in career development. A
proper career developing aids in accomplishing targets so that future benefits could be gain. This
will facilitate and bringing down future opportunities for me.
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4.2 Review career and personal development needs, current performance and future needs
to produce development plan
The development plan is helpful to meet with all career and personal development needs by
analysing current performance and future needs of mine (Berk, 2017). This will result in
improving such skills and attributes which really require improving effectively. Below is a career
development of mine which includes time, skills with current proficiency and future needs with
actions taken to be carried down for improvement. This will be going to support in order to
enhance my working attribute so that I would become able to come one level up for becoming a
manager:
Skills Current level Future level Time Action
Decision Making
skill
My current level
of taking a
decision is 3.
This needs
proper actions to
improve
Concern level
which needs to
accomplish is
9.5. This enables
in taking
frequent
judgements
15 days For improving
decision making
skill I have to
look upon on
examples of
famous
successful
personalities.
Communication
skill
4 out of 10 is a
lower level of
current skill
definition.
This level needs
enhancing from 4
to 8.
1 month I have to attend
seminars as well
as classes so that
communication
skills will be
improved.
Conflict Provided level of The future level 45 days Conflict
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management my conflict
management
skill is 4. This is
too low and
needs proper
actions for
improvements.
which requires
accomplishing in
conflict
management is 8.
management skill
will be going to
improve by
defining things
properly. Along
with this,
analysis of
various types of
conflicts is also
important to
understand to
improve my
conflict
management
skill.
All these skills will be going to improve properly in future so that my chances to become a
manager in Clayton Crown Hotel London become possible.
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Conclusion
By doing this assignment it has been concluded without management it is very difficult for every
organisation to control and manage various operations in systematic manner. It is highly
important for travel and tourism organisation to take help of different management styles to
achieve high growth and success in large competitive marketplace. Leadership play essential role
in the business organisation to perform different operations and function in most effective as well
as proper way to attain set target. It is necessary for manger to take right decison to achieve high
growth by considering current expectations and requirement of customers. With the help of
career development plan hospitality industry can face any kind of condition in effective manner
and avoid chance of risk. It is major responsibility of manager to manage and control entire
functions and business activities to accomplish set goal and objectives. To reduce issues and
problem in management it is important for manager to focus on communication process that
assist to transfer relevant information within the organisation to attain desired result.
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