Comprehensive Market Research Report: Easy Hotel's Services

This report delves into the critical role of market research within the service industry, specifically examining its application to the operations of the Easy Hotel in Whitechapel, UK. The report highlights the significance of market research in understanding customer needs and preferences, enabling businesses to tailor their services effectively. It explores the development of market research strategies, including primary and secondary research methods, and discusses the suitability of different media channels for marketing Easy Hotel's products and services. Furthermore, the report outlines the implementation of a market plan, emphasizing the importance of aligning marketing efforts with customer satisfaction and business objectives. The analysis underscores how market research informs strategic decision-making, ultimately contributing to the success and competitiveness of the hotel in a dynamic market environment, focusing on customer satisfaction and appropriate marketing strategies.

ESSAY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK-4............................................................................................................................................1
1. Relevance of market research to service industry operations.................................................1
2. Developing market research in field of White chapel's easy hotel ........................................2
3. Suitability of different media for marketing of cited organisation products as well as
services........................................................................................................................................2
4. Implementation of market plan for Easy Hotel's product and service....................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
There is a great importance of market research because it essentially depends upon them how
much the product is successful in the market. Market research is technique which is used by the
company essentially to target its customers. It is essentially important factor of business strategy
and it is conducted by the organisation itself to know about their product and its success which
made an impact on the customer(Givoly,Hayn and Lourie, 2016). The company essentially
provide sample related to that and checked that whether the samples that been provided by them
is attracted its customers or not. The present report is based on the White chapel hotel which is
located in UK and this hotel provide various facilities to their customers and attracts them and
provides satisfaction in each course and they also conduct various market research and develop
those factors and also describe the role of different media which helps them to conduct their
smooth running of operations in effective manner.
TASK-4
1. Relevance of market research to service industry operations
There is a great importance of market research because it helps down leaders a lot so they can
meet the needs of their customers by conducting market research so which helps them to make
their product successful.
The research under hotel should have been conducted on the basis of proper planning. It should
have been essentially based on the services which offered by the hotel industry(Rahman and
Areni, 2016). It is usually carried under the hotel industry on the basis of market information and
its related system which essentially plays down a vital role in respect of the prices and its related
aspects. It also helps down company in analysing the current market demand and situation which
created in the market and it generally based on the forecasting and its related factors. In this
context the market research plays down an essential role and involves the data collection and the
data which been collected the analysis is also made as per that and after that only the company
reach to any decision or conclusion on the basis of market research. This concept is also taken by
the White Chapel's hotel and on the basis of that they understood the concept related to it and
which helps them in conducting their operations In significant manner and also improved their
performances at corporate level. The aim of the cited business is to provide various services to
the various people and improve it in every course so that helps them to developed their
understanding in better manner and also helps them to attract their customers. The market
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research also helped down the company about their position and the services that they supply in
the market according to the demand of their user(Li, 2016). It is a quality tool used by the cited
business which influence them towards the perception of their users regarding various products
and services.
2. Developing market research in field of White chapel's easy hotel
A market research can be conducted and it should have been carried out towards the consumers
and their response in course of the products and services. The cited business also introduced such
concept and develop their products and services and also attracted their different consumers
across the various parts of the world(Gray, 2016). It is essentially for the company to make their
decisions In terms of their outlets and locations so that maximum number of customers can be
attracted in each course and also their popularity will also be raised. The primary research
method can be used by the organisation to conduct out the research regarding their product and
services and which essentially based on the questionnaire, in which different questions are
included by the company regarding their products and services and survey is been conducted by
the company to know about their customers wants in regard to their products and services. The
company received feedbacks on that on the basis of two way communication. On the other side,
The secondary research is been conducted by the company by using various internal records on
the basis of publications by governments, journals which prepared by industry and the different
articles that been published under newspapers(Miles, 2017). The various data are collected by
the company on the basis of such secondary research and that helps down company in analysing
their products and services and various data taken by company and by using that various graphs
and pie charts are prepared by the cited business which helps them to analysed about their
products and services which they offered to their customers, is according to their satisfaction or
not or the varieties and the comforts they are giving is matching the wants and demand of their
customers or not.
3. Suitability of different media for marketing of cited organisation products as well as services
The role of media is important in prospect to any organisation and in the given business the role
of media is also essential. The cited business used down different media which helps down
organisation in achieving outstanding results in the market and made the organisation successful.
The various media involving in form of TV, press conferences, news reporters, press, print media
in form of newspapers and magazines, radio, visual sources in form of posters, hoarding,
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pamphlets(Mooi, Sarstedt and Mooi-Reci, 2018). The every media played down an important
role in make down the cited business products and services successful. The use of various
sources is essentially important In terms of service, products and the situation which arise in the
market. For instance, If the cited business wanted to appeal to their various consumers across the
various nations they essential have to used and to prefer the internet and its related media which
comprises very important as compared to other because by using that source they can attract their
international and national customers and appeal them. They using the print media in form of the
newspapers and magazines and by using that they attracted their local customers and their
neighbours(Nemorin,2017). If the firm wants to promote or to launch down new website then the
best possible way would be internet and its related sources.
4. Implementation of market plan for Easy Hotel's product and service
It can consider that implementation of marketing plan is important in course of Easy Hotel's
regarding their products ad services because on the basis of that they considered out the positive
and negative factors that affect their business operations directly or indirectly and on that basis
company come to know and get all the detailed information regarding their product and how they
can implement those policies and plans in order to conduct their operations in effective
manner(Burkhardt, 2016). The marketing is the externalisation of all the internal values which
the organisation will consider in order to attract their population so that value of the individuals
can be identified. To accomplished down goals it is necessary for the company to prepared their
plan in effective manner and implement it accordingly so that possible outcomes can be achieved
through that. The organisation should emphasises on the customer's and producing their goods
and services accordingly so that they get maximum satisfaction In each course so on that basis
the cited business conduct market research to analyse their customers wants and plans should be
prepared accordingly so that any mishap pen will not arise(Rosenthal, 2016). It is important for
the organisation to determine the value of the people. The objective behind the marketing plan
should be regarding the quantity and return ability from their consumers. It is important for the
management to focus on plans and take the right course of action so that effective results to be
come out in every manner. The value considered to be the common denominator of all the
functions which performed under the organisation. Through with the help of management the
values can be determined and the success of marketing plan was enhanced on the basis of their
commitments towards it which provide organisation a higher level of consistency and that can be
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only doe with the help of planning, organising, staffing, directing and controlling and the certain
thing helps down the organisation in their coordination process with the marketing and for that
the marketing plan is essential important because which tells down company what are the
negative factors are involved and how it can be adopted with the help of proper
planning(Boullier,2017).
CONCLUSION
From, the above report it can conclude that the market research is a process through which
company is researching their product in the market and this process helps down company in
identify down the factors which created In the market in terms of customers satisfaction, product,
services and so on. The company using different research techniques in form of primary and
secondary which helps down company in identifying their customers and their wants. Moreover,
the company create a plan and implement it so that purposeful actions to be taken down to make
the business operations successful. The cited company main objective is to give various services
to the various individuals regarding their comforts.
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REFERENCES
Books and journals
Givoly, D., Hayn, C. and Lourie, B., 2016. Does the tail wag the dog? Small-firm-bias in capital
market research.
Rahman, K. and Areni, C., 2016. The benefits of quantifying qualitative brand data: A mixed-
method approach for converting free brand associations to a brand equity index. International
Journal of Market Research, 58(3).pp.421-450.
Li, X., 2016. Emerging-Market Research: New Bottles AND New Wine?. Journal of Travel
Research, 55(4).pp.419-426.
Gray, S., 2016. The Changing World of Destination Market Research: A Comparison of
Methods Utilized in Driving Traffic to an Online Survey.
Miles, D.A., 2017. Market Research and Predictive Analytics: Using Analytics to Measure
Customer and Marketing Behavior in Business Ventures. In Analytics, Innovation, and
Excellence-Driven Enterprise Sustainability .(pp. 77-108). Palgrave Macmillan US.
Mooi, E., Sarstedt, M. and Mooi-Reci, I., 2018. Market Research. Springer Texts in Business and
Economics.
Nemorin, S., 2017. Neuromarketing and the “poor in world” consumer: how the animalization of
thinking underpins contemporary market research discourses. Consumption Markets &
Culture, 20(1). pp.59-80.
Burkhardt, J., 2016. 2016-03 Library Impact Statement for COM 447 Primary Media Market
Research.
Rosenthal, J.M., 2016. The History of Market Research in Colombia: Napoleon Franco's
Business Career.
Boullier, D., 2017. 2 Big data challenge for social sciences and market research. Digitalizing
Consumption: How Devices Shape Consumer Culture.p.20.
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