Developing Market Research Essay
Added on -2020-07-22
| 7 pages| 2007 words| 48 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 3 of 7 pages
ESSAY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK-4............................................................................................................................................11. Relevance of market research to service industry operations.................................................12. Developing market research in field of White chapel's easy hotel ........................................23. Suitability of different media for marketing of cited organisation products as well asservices........................................................................................................................................24. Implementation of market plan for Easy Hotel's product and service....................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONThere is a great importance of market research because it essentially depends upon them howmuch the product is successful in the market. Market research is technique which is used by thecompany essentially to target its customers. It is essentially important factor of business strategyand it is conducted by the organisation itself to know about their product and its success whichmade an impact on the customer(Givoly,Hayn and Lourie, 2016). The company essentiallyprovide sample related to that and checked that whether the samples that been provided by themis attracted its customers or not. The present report is based on the White chapel hotel which islocated in UK and this hotel provide various facilities to their customers and attracts them andprovides satisfaction in each course and they also conduct various market research and developthose factors and also describe the role of different media which helps them to conduct theirsmooth running of operations in effective manner.TASK-41. Relevance of market research to service industry operationsThere is a great importance of market research because it helps down leaders a lot so they canmeet the needs of their customers by conducting market research so which helps them to maketheir product successful.The research under hotel should have been conducted on the basis of proper planning. It shouldhave been essentially based on the services which offered by the hotel industry(Rahman andAreni, 2016). It is usually carried under the hotel industry on the basis of market information andits related system which essentially plays down a vital role in respect of the prices and its relatedaspects. It also helps down company in analysing the current market demand and situation whichcreated in the market and it generally based on the forecasting and its related factors. In thiscontext the market research plays down an essential role and involves the data collection and thedata which been collected the analysis is also made as per that and after that only the companyreach to any decision or conclusion on the basis of market research. This concept is also taken bythe White Chapel's hotel and on the basis of that they understood the concept related to it andwhich helps them in conducting their operations In significant manner and also improved theirperformances at corporate level. The aim of the cited business is to provide various services tothe various people and improve it in every course so that helps them to developed theirunderstanding in better manner and also helps them to attract their customers. The market1
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan