Developing Marketing Plan

Running head: DEVELPOPING MARKETING PLAN
DEVELPOPING MARKETING PLAN
Name of the Student
Name of the University
Author Note

DEVELOPING MARKETING PLAN1
Executive Summary
In this report, the marketing plan of Adidas who are planning to expand their business
operations in West Indies will be discussed, along with some question answers. A marketing
plan briefing report will be discussed along with a submission of a marketing presentation
will be done and submitted CEO of Adidas.

DEVELOPING MARKETING PLAN2
Table of Contents
ASSIGNMENT 1.......................................................................................................................3
ASSIGNMENT 2.......................................................................................................................7
Marketing Plan Research Project...............................................................................................7
Email..........................................................................................................................................8
ASSIGNMENT 3.....................................................................................................................10
Email........................................................................................................................................10
References................................................................................................................................11

DEVELOPING MARKETING PLAN3
ASSIGNMENT 1
1. Outline how strategic alliances can provide options for marketing opportunities and
include two examples of alliances (also known as cooperative business models) that can
be formed between businesses.
Strategic alliances help in smooth market entry into an overseas market. The
companies involved can not only share the expenses and risks like Kodak and Fuji did in the
1990s, but also benefit from shared expertise and knowledge. This also helps to bring a
competitive advantage, for instance, PepsiCo’s joint venture with Lipton Co1.
2. Outline how the development of existing products or services can provide marketing
opportunity options for a business, both in existing and new markets. Relate your
answer to relevant diversification strategies from the Ansoff matrix.
Diversification of products, according to Ansoff matrix, includes adding new products
to the current products either marketed or manufactured. It helps to increase the amount of
sales as well as count of customers, by either brand or product extensions. A business
develops latest skills and knowledge for improving the product including new visions in the
market behaviour.
3. Outline how a takeover can create options for marketing opportunities for a business.
A takeover is the most common kind of external growth, mainly by large business
companies. There are various reasons for a company to decide a takeover which includes
expansion of market share, acquisition of latest skills and hypothetical assets, securing better
1 Corner, John. "Mediated politics, promotional culture and the idea of ‘propaganda’."
In Theorising Media. Manchester University Press, 2013.