Developing Skills for Business Leadership Assessment

Developing Skills for
Business Leadership
Assessment
(Winning hearts and minds)

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
a) Elements of the Corporate Social Responsibility (CSR) initiative..........................................1
b) Rationale behind selecting the CSR elements.........................................................................4
c) Evaluating the strengths and weaknesses of the initiative.......................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Corporate social responsibility is a concept in which business organisations contribute
towards the society and fulfils their responsibility by sustaining their operations and functions
(Cheng, Ioannou and Serafeim, 2014). This concept is based on the ethical principles by which
all the activities conducted by organisation must not harm society and environment. The main
aim of this report is to develop an understanding about how CSR is implemented in organisations
and what are the issues which can be faced while implementing CSR activities. In this report, an
organisation is considered which is analysed to represent the various elements of CSR activities
Further, this report will show strengths and weaknesses of the CSR initiatives.
MAIN BODY
a) Elements of the Corporate Social Responsibility (CSR) initiative
A business organisation which is selected for the purpose of understanding the business case
is HANDAL. This company is a growing organisation which operates in two nations which are
United Kingdom and France. Both of these countries are the part of Europe and has trading
relationships. HANDAL company is a clothing manufacturing company which produces and
markets their clothes to earn profit and survival in dynamic environment. This company is facing
the ethical issue of harmful dyes which they use for colouring their clothes which impacts the
environment. The usage of such type of dye is not illegal but its harmful effects on environment
makes it unethical. The dye which is currently used by this company is Sulphur colorants. This
type of chemical is inexpensive and insoluble due to which it is perfect for clothes but it has
various environmental issues. Such dye has harmful effects on environment as this chemical
increases water pollution. In order to gain competitive edge, the company has decided to take an
ethical initiative in which they will replace the use of sulphur colorants with natural colorants.
There are various corporate social responsibility elements which are planned to be implemented
by this company. All these elements are discussed below:
CSR strategy
This element is the plan of action which company will conduct to resolve their ethical issue.
CSR strategy is the main goal of an organisation which they intend to achieve by their functions
(Crane, Matten and Spence, 2019). HANDAL is a clothing manufacturing company which is
currently using the sulphur colorants in their operations of dyeing the clothing materials. This
1