EGMC7019 Master Project: Developing Strategies for Startup Growth

This report outlines various strategies and methods for developing a small startup into a global organization, emphasizing the importance of delivering high-quality products and services to consumers. It highlights key business components such as strategic planning, financial management, human resource management, fashion trends, operations and supply chain management, and marketing and analytics. The report details how each function contributes to business growth, including implementing cost leadership strategies, securing financial stability, managing cash flow, and leveraging human resources for innovation and expenditure reduction. It further discusses the role of fashion trends, supply chain optimization, and promotional activities in expanding market reach and ensuring customer satisfaction. The conclusion emphasizes the need for startups to focus on these critical segments to achieve sustainable growth and global expansion, while also mentioning the availability of resources like past papers and solved assignments on Desklib to aid students in their understanding.

EGMC7019 Master Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Master Project..............................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In any business occupation, it is required to keep the focus on various components from which
the occupation can be able to stand at stable position. Every organization wants an ambitious to
move their occupation at global level. In this report, it is illustrating the different methods to
develop the small start-up industry to global organization by providing the best products and
services to the consumers (Wang, Sun, and et.al., 2019). For developing the organization growth
the management also require different people or staff to contribute their knowledge and efforts
for the company growth. It includes engineer, software developer, markets, supports and such
more. The report will help top understand the different departments which are essential for
running the small business to global level.
MAIN BODY
Master Project
An organization requires to developed and adopt some strategies, theories and methods
from which they can maintain their growth accordingly. The company needs to focus on strategy,
financial process, human resource management, fashion and trends, operation and supply chain
management, marketing and analytics (Tripathi, Seppänen, et.al., 2019). The business is formed
from all these essential components from which they can make their growth at higher position.
Let's elaborate all these functions in the detailed manner.
Looking at strategy structure, a business require to adopted and implement different
strategies and method to attract the consumer. A creative business start-ups includes the
planning, decision-making process, development and management. A strategy refers as set of
goals and target to fulfil all the demands of the consumers which will make a definite growth to
the occupation (Kim, Kim, and et.al., 2018.). It involves the plan and ideology of each section
which can increase the company growth. For example, a fashion retail company should balance
their decision-making process and development by utilizing the cost leadership strategy in which
they provide lower ranges products to the consumers and ensure them to obtain profitable values.
Implementing this strategy it can increase the consumer demands and scale effectively.
To start a business, it is obvious that it should contain a definite amount of finance or
economy to organize any kind of occupation. Mostly, the start up business needs to secure their
financial growth to be stable in the market (Tebaldi, Bigliardi, et.al., 2018). The small business
and start-up company has to deal with various issues and challenges which makes their business

to suffer a lot. It includes improper cash flow, not raising sufficient capital, poor tax agreement,
not paying the bills on time and such more. Most of the start-ups struggles with the poor cash
flow management which makes them to obtain poor outcomes and decrease of enough financial
stability in the market. The company requires to create a well-defined budget and finance
decision-making process to conduct a valid amount of economy in the business.
The start-up business can organize a human resource management team which will help
them to create and balance the effective financial expenditures of the organization. This
management team is responsible for maintaining the accurate discipline in the organization,
recruiting the people and also support to decrease the expenditures of the company in the definite
manner (Chen, Brahma, Mackay, et.al., 2020). The management recruit the people n the creative
manner which provide the effective result to the company. The human resource management is
able to create an innovation and also design the various plans and methods to develop the
company growth at higher level. This management plays a vital role in the business and also
support and resolve the entire organization issues and obstacles which drive the company growth
at definite position.
In addition, the home robots are playing vital role in the retail industry. In general, the
company requires focusing on the fashion and trends which will enable the consumers to
approach more and more. Nowadays, people mostly looks for the products and services which
are in trend or looks luxurious (Vaznyte, and Andries, 2019). Similarly, people go with the
product purchase who provide sustainable fashion and luxury goods and products. In the fashion
industry, it is the most important concept which enable the customer to purchase the products.
For example, the home robots will also support the fashion retail organizations in areas of
operations, store customer services, warehouse management and will be able to reduce the
distance between physical stores and consumer.
To start a small business or start-up the company needs to focus on the operations and its supply
management. Manufacturing the products and supply them is the major process in the business
occupation. The company needs to focus on the designing of the fashion material and how to
supply the products to the potential consumers. The supply chain management is the vast process
which includes operation, selling and delivering (Li, and Wu, 2019). A company can utilize the
different technologies to deliver their products and operating them into a creative form. Mostly,

there are carious risk in this creative industry as employee error, technological risks and business
controlling and processing (Van Le, and Suh, 2019).
Along with this, the business needs to promote their products and services for
approaching the people in maximum range. It includes all the activities such as advertising,
marketing management and consumer needs and desires. A business can be able to increase their
growth when the promotional activities are perfectly received by the consumer which is fulfilling
their all demands and requirements accordingly (Rocha, Mamédio, and et.al., 2019). Major
issues has been developed in this section where company do not able to provide the beneficial
advertised and proper communication to the customer.
At last, the company has to monitor the business growth and development which will
make them to decide the areas of improvement in the industry. In general, each business requires
to understand the market growth and size which will enable them to conduct a business analytics
in the definite formation (Balboni, Bortoluzzi, et.al., 2019). Evaluating the market brands,
products and services can make the start-up company aware from which they can enhance their
services accordingly and can be able to expand their business at global level.
CONCLUSION
In this report, it has been concluded that a start-up business requires to concentrate on the
different segments of the occupation. It includes the different components of business which is
playing essential role to develop the business at global level. Performing each component with
evaluating and understanding importance the business can be able to grow and develop in the
accurate manner.

REFERENCES
Books and Journals
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the growth performance of high-tech start-ups. Journal of Business Research.99. pp.115-
124.
Chen, S., Brahma, S., Mackay, et.al., 2020. The role of smart packaging system in food supply
chain. Journal of Food Science. 85(3).pp.517-525.
Kim, B., Kim, H. and et.al., 2018. Critical success factors of a design startup
business. Sustainability. 10(9). p.2981.
Li, L. and Wu, D., 2019. Entrepreneurial education and students' entrepreneurial intention: does
team cooperation matter?. Journal of Global Entrepreneurship Research.9(1).pp.1-13.
Rocha, C.F., Mamédio, D.F. And et.al., 2019. Startups and the innovation ecosystem in Industry
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Tebaldi, L., Bigliardi, B, et.al., 2018. Sustainable supply chain and innovation: A review of the
recent literature. Sustainability.10(11).p.3946.
Tripathi, N., Seppänen, P., et.al., 2019. Insights into startup ecosystems through exploration of
multi-vocal literature. Information and Software Technology. 105.pp.56-77.
Van Le, H. and Suh, M.H., 2019. Changing trends in internet startup value propositions, from the
perspective of the customer. Technological Forecasting and Social Change.146.pp.853-
864.
Vaznyte, E. and Andries, P., 2019. Entrepreneurial orientation and start-ups' external
financing. Journal of business venturing.34(3).pp.439-458.
Wang, Y., Sun, Z. and et.al., 2019. Development of energy management system based on a rule-
based power distribution strategy for hybrid power sources. Energy.175. pp.1055-1066.