Developing Strategic Objectives of Company

STRATEGIC MANAGEMENT

Table of Contents
Introduction..........................................................................................................................................3
Q.1Corporate profile of organisation...............................................................................................3
Q. 2 Strategic Analysis.....................................................................................................................4
Q. 3 Strategic Purpose.....................................................................................................................7
Q. 4 Strategy Options For Growth...................................................................................................8
Q. 5 Strategy Implementation and control.....................................................................................11
Q.6 Essential Conditions................................................................................................................12
CONCLUSION..................................................................................................................................13
References..........................................................................................................................................14

Illustration Index
Illustration 1: PESTLE analysis...........................................................................................................6
Illustration 2: Anshoff matrix.............................................................................................................12

INTRODUCTION
Strategic management is administration of corporation resources to achieve its goals and
objectives in the market. It is associated with setting objectives, measuring the environment
internal organization. Further, it also evaluates organizational strategies to measure its effectiveness
in the business operations (Strategic Management, 2014). Home retail group is a retail organisation
which provides optimistic products and services to its consumers in the United Kingdom. The
present report explains environmental analysis which helps in developing strategic objectives of
company. The report represents vision as well as core current values to develop proper strategies in
Home retail group. Further, it describes strategic options for growth and setting targets for next
three years in United Kingdom. It explains the strategic implementation of selected plan in the
Home retail group organisation. In addition to this, it defines critical conditions which help to
achieve desired outcomes of firm in the market.
Q.1Corporate profile of organisation
Home retail group is a parent organisation of Argos and Habitat in United Kingdom.
Enterprise was founded in the year 2006 and the head quarter of this corporation is in Milton
Keynes, Britain. Company works in retail sector which provides better products and services to its
customers in UK (About us, 2016).
Market relationships: Market relationship between consumers and Home retail group is very good
in the market. Management of the organisation use market research, proper targeting as well as
segmentation strategy to attract consumers which help in increasing brand value in retail industry
of UK. In addition to this, Effective marketing relationship also helps the Home retail group to
increase frequency of consumers at store.
Competitive positioning: Competitive positioning of Home retail group is good in Britain.
Organisation is categorised under top ten retail organisations in the nation (Hill, Jones and
Schilling, 2014). Further, firm offers effective retail products and services to its consumers which
contribute effectively in achieving better competitive positioning in the United Kingdom. Further,
Competitive positioning helps the management of organisation to increase its revenues in the retail
sector.
Scope and scale of the business: Scope and scale of business of Home retail group is effective due
to better working practices in the retail industry of UK. These factors help the firm to expand its
business nationally and globally in the nation. In addition to this, they also help Home retail group
to develop optimistic strategies which aid in increasing its scope and scale of business in the
country.