The Development of a Contemporary Tourism Policy
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Added on 2020-03-23
The Development of a Contemporary Tourism Policy
Added on 2020-03-23
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Running head: REPORT1DEVELOPMENT OF LABOUR SHORTAGE MITIGATION POLICY IN THEAUSTRALIAN TOURISM SECTOR REPORTStudent NameStudent ID Date
REPORT2Introduction The topic of this report overtly highlights its essence. It seeks to give a comprehensive discussion of the development of a contemporary tourism policy meant to remarkably addressthe problem of labour and skills shortage impacting the quality of tourism service delivery in Australia. It demystifies the various aspects of the booming tourism sector particularly the labour aspects. The report is structured in five sections namely: Position statementBackground contextStatement of needScope of the proposed plan/policyProposed plan/policySection One: Position statementWho I work for and the agency`s level I work for G Adventures agency. It is a global travel agency which provides diverse styles of trip to meet different tastes alongside offering a wide array of departure dates and destinations [ CITATION GAd13 \l 2057 ]. However, the agency operates in the country at a national level [ CITATION GAd12 \l 2057 ]. Our operations cover the Victoria state region particularly Melbourne city and port Campbell. My chief role in the agency is to process the bookings for our clients. The bookings are largely done online. I receive the booking requests, go through them keenly and then approve them by processing the. All these are done in several minutes or hours depending onthe traffic in the system.The agency roles, values and internal and external influences It provides a wide range of tourism services. Such services include; adventure sports, tours to dazzling cities, beaches, animal parks, mountain climbing, hiking and caving among others[ CITATION GAd11 \l 2057 ]. Additionally, it offers a broad selection of small group tours of up to nine people, expeditions, and safaris. The agency values are remarkable. They include: love, lead, embrace, create and do[ CITATION GAd11 \l 2057 ]. These are evidently the core values on which the agency is anchored. Essentially, it seeks to change the lives of people and visitors. There are several internal and external influences in the agency. The chief internal ones are the agency`s culture, employees, the management and owners [ CITATION STA14 \l 2057 ]. These factors work for the benefit of the agency. Similarly, the external influences include: competitors, clients, regulations, partners, political, economic and sociocultural dimensions among others [ CITATION STA14 \l 2057 ].
REPORT3Specific goals, objectives and the how The policy goals include:To enhance the functionality of tourism labour forceIncreasing the number of professionally trained tourism personnelEnhancing the match between the job seekers and the employersImprove the remuneration and working conditions of tourism employees The objectives are:To enhance the polishing of relevant tourism skillsAlluring remarkable number of skilled personnel into the sector The policy will address the issue in several ways. It will bring on board all the relevant stakeholders. The policy will advocate for the establishment of more tourism training institutions [ CITATION Fli15 \l 2057 ]. Also, it will provide for proper remuneration.Part Two: Background ContextTourism sector opportunities, issues, and challenges The presence of low-cost airlines presents suitable opportunities for the sector [ CITATION Fra06 \l 2057 ]. This is because the number of tourists visiting the country is bulging immensely. This is attributed to the increase in preference for traveling by low-cost carrier flights [ CITATION Fra06 \l 2057 ]. According to them, there has been an upsurge of such flightsfrom 54% in 2014 to 56.51% currently. Another opportunity is the increase in international tourist influx. This implies that the number of foreign tourists visiting the country is immense. Evidently, this provides a potential to tap the lucrative market opportunity for the tours and travel entities, G Adventures inclusive. An upsurge in participation in outdoor recreational activities is also evident. This means that there has been an increase in the number of both local and foreign tourists who are embracing outdoor leisure activities. As such, this translates into more market openings for the entities in this booming sector. Recently, there has been a high growth in adventure tourism with huge travellers seeking novel, exciting and challenging adventure experiences while on holiday [ CITATION Tri15 \l 2057 ]. Protecting the environment is a paramount issue. A majority of the adventures and tourism activities involve the natural surrounding greatly[ CITATION Tri15 \l 2057 ]. This implies that such activities occur within the natural settings of the environment. For instance, camping, caving and hiking just to mention a few mainly involve the natural environment. This is because they occur in game parks and forests among others. As such, safeguarding such environment is a chief issue in the tourism sector.
REPORT4 Tourist safety is also a chief issue [ CITATION Tri15 \l 2057 ]. This is because many of the tourist and adventure activities revolve around dangerous aspects. For instance, hiking, animal parks, adventure sports and caving among others. Such activities present quite some dangers to the participants. Consequently, prior and prudent safety measures need to be considered. The major specific labour shortage areas in the industry include:Food and beverage Accommodation and house keepingTour guides who have multiple foreign languages speaking prowess. One of the crucial impacts of these aspects on the industry is that they halt the productivity of the industry. This means that the sector`s production levels are slowed down quite significantly. Sadly, this translates into adverse effects on the country`s economy which is partly dependent on tourism. Similarly, the growth prospects of the lucrative sector are discouraged. This implies that the future development plans of the industry by investors bothlocal and foreign are quite dampened. As such, the industry`s growth rate is slowed down which is detrimental. Increasing popularity of glamping and RVs is a major challenge to the sector [ CITATION Buh11 \l 2057 ]. According to them, glamping depicts a glamourous way of camping that doesnot need one to pitch tents, no unrolling of sleeping bags and no lengthy journeys to find a bathroom. It is a way of experiencing immense outdoor devoid of sacrificing luxury. As such, this has posed a significant problem to the adventure agencies. This is because the tourist will not need such items which are provided by the travel and adventure agencies. On the other hand, RVs describes towable trailers meant for leisure activities like vacations and camping and are found in parks [ CITATION Buh11 \l 2057 ]. Resultantly, the travel agencies donot benefit. The global economic crisis is another challenge [ CITATION Buh11 \l 2057 ]. This implies that the regular and unpredictable fluctuations in the worldwide economy are a threat to the sector. This normally involves changes in the exchange rates and other economic-related disasters. As a result, this hits the tourism sector adversely whenever it occurs.Visitor numbers, income and employment issues and issue drivers Visitor numbers are essential in the tourism industry [ CITATION Tri15 \l 2057 ]. This means that visitor turn-up is indispensable for the operation of the tourism sector. Higher visitor numbers are the desire of every tourism enterprise. This is because increased visitor numbersusually translate into high revenues. The opposite is vividly true. Nearly even income distribution among the visitors is relevant to the sector [ CITATION Tri15 \l 2057 ]. This is because it means more revenue from the visitors. Similarly, high-income visitors enhance the sector`s overall revenue and vice versa.
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