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Business Plan Assignment - “Dexter's Chocolates”

Added on - 23 Nov 2020

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DEVELOPMENT OFA BUSINESS PLAN
Table of ContentsINTRODUCTION...........................................................................................................................1EXECUTIVE SUMMARY FOR DEXTER'S CHOCOLATES.....................................................1VISION, MISSION AND OBJECTIVES.......................................................................................1Dexter's Chocolates' Vision........................................................................................................1Dexter's Chocolates' Mission......................................................................................................1Dexter's Chocolates Objectives...................................................................................................1INDUSTRIAL ANALYSIS.............................................................................................................2Future Outlooks and Trends........................................................................................................2Competitor Analysis....................................................................................................................2Market Segmentation..................................................................................................................3INTERNAL ANALYSIS.................................................................................................................3SWOT Analysis..........................................................................................................................3BUSINESS VENTURE...................................................................................................................4Products and Services.................................................................................................................4Size of the Business....................................................................................................................4Background of Entrepreneur.......................................................................................................4Business Location.......................................................................................................................5PHYSICAL FACILITIES AND OPERATIONS............................................................................5Description and Costs.................................................................................................................5MARKETING PLAN......................................................................................................................6Target Market..............................................................................................................................6Marketing Mix............................................................................................................................6ORGANISATIONAL PLAN...........................................................................................................6Ownership/Legal Structure.........................................................................................................6Management Team Description..................................................................................................6Licensing and Insurance..............................................................................................................7RISK ASSESSMENT......................................................................................................................7Weaknesses.................................................................................................................................7Threats.........................................................................................................................................7
Contingency Plans.......................................................................................................................8FINANCIAL ANALYSIS...............................................................................................................8Feasibility Analysis.....................................................................................................................8Start-up Costs..............................................................................................................................8Cash Flow Forecasts...................................................................................................................8Funding Sources and Application...............................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness Plan refers to documentation covering all the aspects required in a businessplan. It is a detailed outlook of every element, factor and resources which are necessary to set upa business(McKeever, 2016). The following report is based on “Dexter's Chocolates” whichwould be a small chocolate store manufacturing and dealing in gluten and sugar-free chocolates.It includes a detailed analysis of all aspects which are covered under development of a detailedbusiness plan for the company.EXECUTIVE SUMMARY FOR DEXTER'S CHOCOLATESDexter's Chocolates offer superior and premium quality of chocolate products for itscustomers. The firm is planning to help raise the health standards of its buyers by providing themsugar and gluten-free offerings which would help them in staying fit and adopt a healthylifestyle. The organisation would operate under confectionery industry and is planning to provideofferings with a perfect blend of health and taste.VISION, MISSION AND OBJECTIVESDexter's Chocolates'VisionWith its superior quality products, vision of this company is to work in ways which helppeople enjoy the very taste of eating chocolates without having any negative effects on theirbody(Burns & Dewhurst, 2016). The organisation wishes to create a healthy culture bytransforming the shape of confectionery industry.Dexter's Chocolates'MissionThe mission of this firm is to provide exquisite taste to people by offering them a rangeof healthy sugar-free and gluten-free chocolates and energy bars that help in fulfilling theirnutrition needs and enhance their chocolate consuming experience.Dexter's Chocolates ObjectivesIt is crucial to set out objectives which could serve as targets for the company to achievefor which it would be developing its strategies. These objectives are:The firm aims at making a customer base of at least 1500 customers by the end of oneyear of its inception.1
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