1 MANAGEMENT Table of Contents Introduction................................................................................................................................2 Description of the business plans of each company...................................................................2 Strongest components of each of the companies.......................................................................5 Weakest components of each of the companies.........................................................................6 Analysis of the two business plans.............................................................................................8 Recommendations....................................................................................................................12 Demonstrated competencies.....................................................................................................13 Challenges faced......................................................................................................................13 Bibliography.............................................................................................................................14
2 MANAGEMENT Introduction The assignment focuses on the development of business plans for two technological companies.Thestrengthand weaknessof eachofthebusinessplansaretakeninto consideration and a comparison is made that highlights the similarities and the contrasting components. The companies in focus are Atlassian, a software development company located in Sydney, Australia(Atlassian.com, 2019). The company was started in 2002 and have been able to implement technologies that can be used extensively in the market. One of the famous technologies developed by Atlassian is the Jira and Confluence(Atlassian.com, 2019).The other company chosen is Computershare Ltd, a stock transfer technological company located in Victoria, Australia(Computershare.com, 2019). Computershare Ltd has been in the market since 1978 and is a publicly owned company. The company is best known for providing financial assistance that can help in the improvement of stock exchanges across various countries around the world(Computershare.com, 2019). Recommendations are provided for both the companies to enhance the effectiveness of the business plans. Along with this, competencies demonstrated are addressed with the challenges faced while working on the assignment. Description of the business plans of each company Atlassian Business profile: The business profile of Atlassian is that it is Software Company, whichspecialisesinthedevelopmentofsoftwareproductsforprojectmanagers (Atlassian.com, 2019). It is best known for issuing tracking application(Atlassian.com, 2019).
3 MANAGEMENT Vision, mission and goals: The mission of Atlassian is to unleash the potential that every team possess(Atlassian.com, 2019). The vision is to launch Jira 2.0 within the next 5 years(Atlassian.com, 2019). The goal is to provide value to the business and develop products for brand development(Atlassian.com, 2019). Market research: The market research undertaken by Atlassian is based on the feedback provided by the customers(Atlassian.com, 2019). The aim is to improve on the feedback provided by the customers(Atlassian.com, 2019). Operationalstrategy:TheoperationalstrategythatisundertakenbyAtlassian includes the maximisation of the development of software so that any hindrances in the internal and external environment can be minimised(Atlassian.com, 2019). This can help to attain the aims and objectives of the company(Atlassian.com, 2019). Products/services: The products developed by Atlassian include Jira, Confluence, Bamboo, Fisheye and so on(Atlassian.com, 2019). The services include installation of the software to the required customers and providing continuous after sales services so that any glitches in the technology can be identified and rectified(Atlassian.com, 2019). Marketing plan: The marketing plan for Atlassian can be directed at coordinating and tracking of assets so that campaign activities based on the software development can be analysed(Atlassian.com, 2019). The marketing plan also involves the analysis of the competitors so that uniqueness of the products can be maintained(Atlassian.com, 2019). Financial strategy: The financial strategies that are undertaken by Atlassian include capital budgeting and cash management(Atlassian.com, 2019). This involves creating a plan that assists to highlight the long-term investment made by Atlassian so that financial involvement in terms of market liquidity can be analysed(Atlassian.com, 2019).
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4 MANAGEMENT Computershare Ltd Business profile: Computershare Ltd is an Australian stock transfer company that uses technology to transfers stocks and share plans with the employees in various countries (Computershare.com,2019).Thebusinessofthecompanyisontheexpansionvia acquisitions in the overseas market(Computershare.com, 2019). Vision, mission and goals: The mission of the company is to reach the clients with proper quality(Computershare.com, 2019). The vision is to continue to expand the company in remote areas in the Asian and the African countries(Computershare.com, 2019). The goal is to provide technological services for stock exchanges and improve the investor services (Computershare.com, 2019). Market research: The market research that is undertaken by Computershare Ltd is that of the customers and the competitors(Computershare.com, 2019). Computershare Ltd conducts extensive market research that can help the company to identify the fluctuation in the stock transfers within the countries(Computershare.com, 2019). Competitors in the financial and technical competencies are also analysed to gain insight into their ideas (Computershare.com, 2019). Operational strategy: The operational strategy of Computershare Ltd is to ensure that quality of the services provided are maintained and that the inventory along with product management can be taken into consideration(Computershare.com, 2019). This can help in increasing the stock exchanges via technical competency(Computershare.com, 2019). Products/services: The product or service that is provided by Computershare Ltd is the manner in which transfer of stocks are implemented in the company(Computershare.com,
5 MANAGEMENT 2019). The service provided can help in gaining customer satisfaction so that its competitors can be threatened by the progress(Computershare.com, 2019). Marketingplan:Themarketingplananalysestheexpansionandtheproper implementationofinnovativetechnologytoattaincustomersatisfaction (Computershare.com, 2019). For Computershare Ltd, the marketing plan can help the company to legalise the jurisdiction across the world so that business can be conducted in a proper manner(Computershare.com, 2019). Financial strategy: The financial strategy that are implemented by Computershare Ltd is the investment decisions which takes into account the number of expenses as well as incomes that are required for company development(Computershare.com, 2019). This can help Computershare Ltd to meet its objectives(Computershare.com, 2019). Strongest components of each of the companies Strength 1Strength 2Strength 3
6 MANAGEMENT AtlassianOneofthe strengths is that the companyis developedinthe moderneraand thus can implement thelatest technologiesfor developing projects and executing them inaneffective manner The market research undertakento understandthe strengthsofthe competitorscan haveasignificant impactonthe developmentofthe company and at the sametime,ensure thatsoftware developedare updatedsothatit meetsthedemands of the customers and remain unique Maintainaproper financialstrategy thatcanallow Atlassiantobe involved in making long-term investments so that liquidityinthe marketcanbe analysed. This can helpinmaking properinvestment in the future Computershare LtdThestrengthof Computershare Ltd is that the company hasbeeninthe marketforalong timeandhavean ideaaboutthe mannerinwhich evolutionof Anotherstrengthis thatComputershare Ltd has its branches allovertheworld and can use each of thecountriesasa baseofoperation fromwhichitcan expanditsbusiness Computershare Ltd conductsan analysisofthe customersaswell as the competitors that exits. This can helpthecompany withformulating strategiesthatcan
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7 MANAGEMENT technologiesand marketinghave takenplace.This canhelpthe companytoadapt to the changes in the modern worldbeusedfor effective management planninginthe organisation Table 1: Strongest component of the companies (Source:Atlassian.com, 2019, Computershare.com, 2019) Weakest components of each of the companies Weakness 1Weakness 2Weakness 3 AtlassianOneofthe weaknesses of the company is that it spendstoomuch time in trying to be innovativeinthe market.The maximisationof software developmentmay haveanegative impactonthe companyandthe market Despitebeinga companyofthe moderngeneration, the newly established companycannotbe able to compete with theestablished softwarecompanies. Therefore,itmay sufferfrompossible failureduringthe implementationof plans Another weakness is the fact that external andinternal environment analysis is conducted vaguely and as such the aims and objectives of the companycanbe difficulttoachieve. Theweaknesscan causehindrancefor theprogressofthe company
8 MANAGEMENT Computershare LtdOneofthe weaknessof Computershare Ltd is the fact that the companycanfall behind in terms of technical competenciesas the company is old andrequire extensive developmentfor beingatparwith thelatest technologies ComputershareLtd requirestobe financiallyviableso that the stock transfer canbeimplemented byconsideringthe expensesandthe incomes that exist for thecompanies.The companyneedto focusonbalancing the financial as well as marketing aspects requiredfor development Another weakness of the company is that it isoneofthe registeredcompanies inAustraliaand requiresproper registrationinterms oflegal documentationin other countries Table 2: Weakest component of the companies (Source:Atlassian.com, 2019, Computershare.com, 2019) Analysis of the two business plans CompareContrast AtlassianComputershare Ltd AtlassianComputershare Ltd Business profileThebusiness profile of Atlassian Thebusiness profileof Inthecaseof Atlassian,the Unlike,Atlassian Computershare
9 MANAGEMENT describesthe intentionofthe company.Ithelps toprovidepeople with an idea of the specialisationof the company Computershare Ltdincludesthe useof technologiesso thattransferof stocks can be sued forengagingin businesswith various countries businessprofile providesa detailed knowledge about theaimofthe organisation Ltddoesnot sharetheaim with the overseas market. This can providethe company with an opportunityto change its tactics as per the demand of the situation
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10 MANAGEMENT Vision,missionand goals The vision, mission andgoalsofthe companyare clearly defined and itcanhelpin clarifyingthe legalisationofthe businessviaits goals Thevision, mission and goals includethe understandingof theareasthat requirespecial expertise.The technological advances with the stockexchanges canhelp Computershare Ltdtohavea clarityofits vision Incontrast,the vision,mission andgoalsof Atlassian providesforan understanding of themarket situationand specifiesthe timelimitin whichthe company intends tomeetits objectives Computershare Ltddoesnot provideatime limittoits implementation ofvisionand goals.The missionofthe companyisalso directedtowards theexpansion neededfor success Market researchThemarket research undertakenby Atlassian,includes the analysis of the customer feedback. This can be helpful for the company to ensure success Computershare Ltdalso undertakesan analysisofthe customers so that thesatisfaction can be made. This canhelpthe companyto continue with the Atlassian posses aclear identificationof the needs of the customersand basedonthis strategic planning can be implemented for business Computershare Ltd researches the competitorsso that strategies can be countered with theaimand objectiveto maximiseprofits basedon customersthat
11 MANAGEMENT developmentof its practises in the industry expansionexistinthe market. Operational strategyMaximisingthe software developmentcan helpAtlassianto overcomeany potential backdated technologyor softwarethatis used. This can help Atlassiantoattain theobjectivesand aimsofthe company Computershare Ltd maximises its inventoryand ensuresthat managing productscanbe madeby understanding the requirementsof the customers Theoperational strategyalso focusesonthe customerneeds and ensures that developmentof thecompany takes place in a proper manner The application of technical competencies can provide Computershare Ltdwithan opportunityto gain an advantage inthebusiness andhelpin enhancingthe stock exchanges Products/servicesTheproductsof Atlassianincludes thesoftwareand the services include theaftersalesof the software so that customerretention canbe implemented Theproductsof Computershare Ltdhelpinthe transferring of the stockssothat implementation of thechangescan take place. Thus, customer The products of Atlassian are the physical productsthat require extensive servicesforthe customers Thecompetitors are considered as one of the highest prioritiesfor Computershare Ltd. The analysis of the competitors canhelp Computershare
12 MANAGEMENT withoutany glitchesinthe technologies satisfaction can be gained due to this aspect Ltdtomake progressinthe business environment Marketing planThe marketing plan of Atlassian is the trackingofassets that can help in the propermarketing planaswellas maintainthe uniquenessofthe products. This can helpAtlassianto ensureits dominanceinthe market Themarketing plancanhelpin theexpansionas wellasthe implementation of innovative strategiesinthe market. Therefore,the strategiescanbe implementedfor attaining customer satisfaction in the modern world Themarketing plan analysis the objectives of the companyand identifiesthe uniquemanner inwhich software development and planning can be usedfor development Thecontrastis that Computershare Ltdtakeinto accountthe jurisdiction across the world that can help in the proper managementof the company Financial strategyThefinancial strategyof Atlassianisthe capitalbudgeting aswellascash management.This canhelpthe Thefinancial strategyincludes understanding incomelevel matrixby consideringthe investment Thefinancial strategy acknowledges the future of the companyand ensures thatthe savingscanbe Computershare Ltd can meet its objectives with a viewto understandthe requiredgrowth. Thecontrastis
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13 MANAGEMENT companyto maintainalong- term perspective in the future undertakenalong withthe developmentof the company and itsobjectivesin the business usedfor developingthe companyinthe future that the financial activitiesarenot quitedirected towards the future orientation of the company Table 3: Analysis of the brands (Source:Atlassian.com, 2019, Computershare.com, 2019) Recommendations From the analysis, conducted it can be said that both Computershare Ltd and Atlassian have similarities in their business plans that can help it to achieve success in the market. However, changes based on the contrasting characteristics between the two business plans can be taken into consideration in order to remain effective in the market. One such recommendation that can be made is the fact that Computershare Ltd needs to make smart investment in terms of developing its technologies in the market. The stock transfer in the modern world is heavily dependent on the utilisation of safe technologies and thus, for Computershare Ltd the investment in the latest technologies can helpthecompanytocomprehendwiththecompetitors.ForAtlassian,oneofthe recommendations that can be made is the fact that external and internal environment of the countries need to be analysed so that it can ensure proper management of resource and development of technologies. This can help Atlassian to create more business opportunities in the market and at the same time, implement the use of technology for enhancing the software development.
14 MANAGEMENT Demonstrated competencies The competencies demonstrated while conducting the assignment was that an in-depth understanding of the knowledge and terminologies associated with the topic was displayed. Thefluentapplicationofthebusinessplansandthecritiquesbehindtheconceptual understanding was undertaken for the research purpose. At the same time, identification as wellasapplicationoftechnologicalprinciplesandselectedcompanyprincipleswere undertaken during the research. Issues associated with topic that relate to the sustainable business practises are understood while conducting the research in a proper manner. Challenges faced The challenges faced while undertaking the assignment includes identifying the companies and gaining relevant information about the business plans of the companies. Extensive research was conducted while searching for information and the research was challenging since most sites regarding the companies were inaccessible. Another challenge thatwasfacedduringtheassignmentwasthefactthatunderstandingthetechnical components associated with the topic was difficult to comprehend at certain times.
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17 MANAGEMENT Watson, K., McGowan, P., & Cooper, S. (2016). Reimagining the extracurricular business plan competition through the incorporation of effectuation.