Development of CRM system in Archer & Holland Jewellery,

Development of CRM system in
Archer & Holland Jewellery,
Australia

Background
 Archer & Holland Jewellery is one of the shops
that is located in Australia.
 It is found that due to the rising competition in the
market, the organization faces difficulty in existing
in the market.
 In order to compete with the existing organizations
and for providing better services to its customers,
the organization took a decision of developing a
CRM system.
 CRM helps in allowing quick service which not
only attract more customers but also helps in giving
tough competition in the market.

Project objectives
The objectives are:
 To develop a CRM system for Archer & Holland
Jewellery
 To manage quality related challenges in the
project
 To manage stakeholders as well as conflict
associated with the project

Description of the quality standards in
the project management
 Quality standards are generally defined as one of the
documents which ensures that the various materials,
processes as well as services that are used are fit for
maintaining quality.
 The standards assist in providing the entire
organization with proper shared vision, procedures,
understanding as well as vocabulary
 It is analyzed that Archer & Holland Jewellery will
utilize different guidelines, procedures as well as
definitions for satisfying the quality needs of the
customers