Assignment On Development of Metrics

MITS Advanced Research Techniques
Research Report
Candidate:
Student Name
Higher Education Department
Victorian Institute of Technology
Report Title:
The development of metrics for proper quantification of user experience satisfaction of mobile
applications.
Abstract
The paper mainly reflects on proper development of metrics that are helpful in quantifying the
customer satisfaction experience on mobile apps. The main aim of the research is to use GQM model
that is helpful in proper development of usability metrics that further helps in determining the level of
satisfaction that the customer gets by using the mobile app. The paper reflects on the entire steps that
are mainly utilized in order to conduct the literature review effectively. From the literature that is
reviewed, it is analyzed that usability metrics mainly include a user performance measure, temporal
efficiency, length of proportion as well as effectiveness of task. In addition to this, the paper also
reflects on the SUMI model for showcase five different metrics of usability that will be helpful in
measuring the satisfaction level of the customers. Furthermore, proper qualitative as well as
quantitative methodology that is mainly used in order to conduct the research quite effectively.

Introduction
The main focus of the paper is on the development of metrics for proper quantification of user
experience satisfaction of mobile applications. It is found that usability is one of the metrics and its
measurement can be considered as one of the most important tasks that is helpful in ensuring that the
application that is used is quite accurate and have sufficient speed. Moreover, it also helps in ensuring
that safety of the various users who uses the mobile app from injury as well as other type of strain. The
enhancing number of mobile phone related users have mainly deployed mobile app for gaining proper
competitive advantages in the market [3]. It is found that the paper generally attempts for reviewing a
number of existing metrics for various types of desktop-based computing and for subsequently
developing proper conceptual model that is helpful in evaluating the mobile app. Furthermore, the
model mainly consists of a number of usability-based metrics for evaluating the mobile application.
It is found that usability generally refers to one of the methods that generally helps in
improving the ease of use during the early process of design. By effectively focusing on the user
experience as well as usability, one can be able to properly create high quality applications [4].
However, it is found that there are clear guidelines about different types of definitions that are
associated with the various usability factor, criteria as well as rules for measuring the usability of the
mobile app. Moreover, some of the developers generally employed a number of usability methods.
Furthermore, it is found that a number of novelties based mobile applications and their unique features
can be considered as the main challenges that are associated with the usability measurement related
activity for the mobile devices [2]. It is found that a number of features off mobile devices can be
effectively explored that further include limited bandwidth, charging mobile as well as limited memory
quite effectively.
It is identified that a number of usability measurement related models are present. The Metrics
for usability standards generally reflected that usability metrics mainly include a user performance

measure, temporal efficiency, length of proportion as well as effectiveness of task. Additionally, it is
identified that performance related view of usability does not generally reflect other aspects of usability
including learnability as well as user satisfaction. Furthermore, Software Usability Measurement
Inventory (SUMI) was generally developed for providing proper measures of global satisfaction based
on five different topic areas that mainly includes efficiency, control, effectiveness as well ae
learnability [7]. The project generally concerns about the analysis of the user-based evaluation as well
as delivery of data to the appropriate party. Furthermore, the log processor is considered as one of the
tools that helps in properly calculating snag, task time, relative efficiency as well as effectiveness.
Furthermore, for analyzing the usability measurement dimension, it is found that the highest
characteristic in usability evaluation in effectiveness is around 62%, in efficiency it is around 33% as
well as satisfaction will be around 20% and these three characteristics generally helps in reflecting ISO
9241 standard as they generally helps in measuring attributes for that standards quite effectively [5].
Literature Review
It is found that in order to conduct the research on the development of metrics for proper
quantification of user experience satisfaction of mobile applications, it is found that the keyword “user
experience” was mainly was used for gathering 193 journal articles quite effectively. It is found that out
of the total number of journals that are selected, it is found that concise keyword from the topic was
mainly used for collecting around 50 journal articles from where information about the research topic
can be effectively reviewed [4]. It is found that the journal review that was conducted was mainly
based on the conception of usability. It is analyzed that different quality characteristics for each of the
measures are generally determined for ensuring that there is no duplication. In addition to this, a
number of measures have been reviewed that further helps in simplifying the guidelines for ensuring
that the model that is utilized is not much complex. It is analyzed from the literatures that most of the