Development Strategic Plan Assignment - Shell Oil

DEVELOPMENT
STRATEGIC PLAN

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
PESTLE ANALYSIS .....................................................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategy is a term which means to plan an effective scheme for success of an organization
by considering necessary facts or figures. However, entire corporate world is based on various
types of useful strategy in order to attain company goals or objectives in a defined time period.
Shell oil company is one of the famous petroleum organization at UK marketplace which is fully
owned by subsidiary of Royal Dutch Shell seen as a multinational company. Therefore,
assignment is going to classified into various parts for analysing the external factors in order to
make effective decision (Resch, 2011). Moreover, assessment of micro and macro elements are
outlining in this project as well as effectiveness of porter five forces model. Thus, main objective
of this report is to focus on several development strategy which is used by an organization to
attain their company goals.
TASK
Internal and external analysis
There various kind of factors which impacts on different aspects of business relevant to
its activities as well as processes top generate desirable outcomes of Shell Petroleum company.
Such factors have two categories like macro and micro elements of business environment which
are responsible for affecting strategies or policies of company in several prospects. These
components in detail are described below:
External environment Internal environment
 Political and legal factors  Customers
 Economic factors  Intermediaries
 Social and cultural factors  Shareholders
 Technological and environmental
factors
 Competitors
External environment
This term refers to various kind of macro elements which may affects the functions or
operational activities to attain desired outcomes of an organisation (Hill, Jones and Schilling,