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DEVELOPMENT STRATEGIC PLAN
Table of Contents INTRODUCTION...........................................................................................................................1 TASK...............................................................................................................................................1 PESTLE ANALYSIS.....................................................................................................................4 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10
INTRODUCTION Strategy is a term which means to plan an effective scheme for success of an organization by considering necessary facts or figures. However, entire corporate world is based on various types of useful strategy in order to attain company goals or objectives in a defined time period. Shell oil company is one of the famous petroleum organization at UK marketplace which is fully owned by subsidiary of Royal Dutch Shell seen as a multinational company. Therefore, assignment is going to classified into various parts for analysing the external factors in order to make effective decision (Resch, 2011). Moreover, assessment of micro and macro elements are outlining in this project as well as effectiveness of porter five forces model. Thus, main objective of this report is to focus on several development strategy which is used by an organization to attain their company goals. TASK Internal and external analysis There various kind of factors which impacts on different aspects of business relevant to its activities as well as processes top generate desirable outcomes of Shell Petroleum company. Such factors have two categories like macro and micro elements of business environment which are responsible for affecting strategies or policies of company in several prospects. These components in detail are described below: External environmentInternal environment Political and legal factorsCustomers Economic factorsIntermediaries Social and cultural factorsShareholders Technologicalandenvironmental factors Competitors External environment This term refers to various kind of macro elements which may affects the functions or operational activities to attain desired outcomes of an organisation (Hill,Jonesand Schilling,
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