Marketing Assignment - Femme Fatale
Added on 2020-11-12
17 Pages4834 Words241 Views
Business DevelopmentLeadership ManagementCalculus and AnalysisEconomics
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DEVELOPMENT
Table of ContentsINTRODUCTION...........................................................................................................................3PROBLEM IN THE MARKET.......................................................................................................3SOLUTION OF THE PROBLEM...................................................................................................3MARKETING FRAMEWORK FOR ENVIRONMENT ASSESMENT.......................................4CONTIGENCY PLAN FOR RISK.................................................................................................6MARKETING PLAN .....................................................................................................................6CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTION Perfume is a liquid which is made of oil and use to make the body smells good. In thepresent market it is observed that not everyone is comfortable with the type of present fragrancewhich are offered by different brands. Therefore, coming up with a type of perfume which isfriendly for all is a great opportunity for me to have good business. For this report, Femme Fataleis taken for discussion which deals in organic perfume which includes phthalates, paraben andsulphate and specialised in Women category. This perfume will be launch for those people whohave problem of asthma or perfume intolerance so that they can also use perfume withoutaffecting their health in a negative way. PROBLEM IN THE MARKETThe cosmetic industry is huge and is providing range of service in the market. People arevery particular with the type of perfume they use and do a proper comparison before selectingone for themselves. In order to raise the sales for my own perfume brand an analysis in themarket was done from which different issues that are faced by the users were identified. Thereare various problem which have been faced by the individual at the time of using syntheticperfume like 95 % of the chemicals which is used in the ordinary perfumes derives from crudeoil, benzene derivatives, toluene etc (Dangers of Synthetic Scents Include Cancer, Asthma,Kidney Damage and More, 2019). All these chemicals are the reason behind vary fatal diseaselike cancer, birth defects, allergic situations. Moreover, more than 3000 unidentified ingredientsare find in the synthetic perfume which ends up in enhance respiration problem, neurotoxicdefects, endocrine disruptors etc (Dangers of Synthetic Scents Include Cancer, Asthma, KidneyDamage and More, 2019). Apart from this, to increase the longevity of the fragrance on thebody, companies make the highly intensity fragrance perfume so that it will last longer. But itaffects the people who has asthma as strong perfumes triggers the attacks of asthma as it directlyimpact the lung of the individual. More than 30% of the population struggle due to the fragranceof synthetic perfumes as they are either asthmatic or as allergy with a particular type.SOLUTION OF THE PROBLEMIn order to capture the market it is important to deliver a type of perfume in the marketwhich can be a solution for those who are presently not very comfortable with the synthetic orother aroma products. To solve this, idea of making natural perfumes arises as perfume is now
becomes the daily part of the life which must be fulfil (Dayan and et. al., 2016). There are manysolutions which is mentioned below, ◦Natural aroma: Aromas which is obtained from the perfume is natural in nature asall the ingredients used while making perfume derives from the natural resourcesonly. But on the other, synthetic perfume has aromas which affect the peoplesuffering from asthma in a negative way.◦Free from chemical: All the perfume which is synthetic in nature has ingredientslike phthalates, parabens and sulphates which causes various problems like itching,breathing problem etc to the problem. So to resolve this problem, So to resolve thisproblem, I have ensured that all the materials used while making the perfume isnatural in nature so that it does not cause any harm to the people who has asthma orfragrance intolerance. ◦Natural ingredients: All the materials which are obtained through changingchemical structure in the synthetic perfume is negative for health and body. Toresolve this problem, I have taken care of all the ingredients used in the product isnaturally produced so that it will only benefit them instead of harming. ◦Customise: It must be important for me to consider all the factors which affectcustomer buying behaviour. For instance, all the synthetic perfume sell by othercompanies have specific aromas or fragrance which can not be changed according totheir needs and demands. So to tackle this situation and make mu customer happy,our perfume can be alter according to the preferences of them with the aim ofenhancing customer experience engagement.MARKETING FRAMEWORK FOR ENVIRONMENT ASSESMENTSociological factorAccording to Guerrero and et. al., (2016),Sociological factor of the society is relatedwith the attitude people is having and their beliefs and values towards any specific thing . Now adays, people living in every society is concerned about their body and skin as that's why they areswitching their beauty product to home remedies as it does not affect negatively to the humanbody. For instance, individual are aware about the problem perfume is generating like usage of itmakes the skin sensitive in nature due to which it exposes to UV rays and sunlight directly. Thushampering the skin quality in a negative way (Is your perfume ageing you?, 2019) So to solve
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