Developments in The Communication Assignment

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Added on 2020-07-22

Developments in The Communication Assignment

Added on 2020-07-22

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Developments in The Communication Assignment_1

Table of ContentsTASK...............................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

Developments in The Communication Assignment_2

TASK21st century has saw various developments in the communication as the introduction ofnewer technologies around the world has made it easier for people to communicate with variousindividuals across the globe. Today media is in its full advanced form and almost everyone hasreach to various platform. Through the mass media lots of people can be reached in less period oftime because the connectivity has made it possible to reach a wider platform. In this era wherecompetition has been increased so corporates and for any other business they use branding(Braun, Kavaratzis and Zenker, 2013). In which they create creative campaigns to influence andconvince people for any particular things. They are using celebrities to market their products andservices and in common term it can be called as the celebrity branding. The celebrities can bepeople who has a influence people or acts as an ideal. Whatever they will be saying to the fanspeople will follow it and will try to adopt the thing which he has asked them to do. They hold akey position in the motion picture industry. There are various actors who has doing well in theirprofession and charges a big fees for doing any movie or any promotional campaigns. Corporatesare ready to pay them as much amount as they want as they know that this will give them longterm profit. They are the only way through which they can easily disseminate their message orconcept ion the market (Turner, 2013). Tom Cruise, who is one of the most popular star in theworld has been sensation for the people. He is one of the highest paid actor in the world. For hismost popu8lar movie Mission Impossible he has earned more than $70 million as it was the total22% share of the total amount the movie earned in the cinemas. For success of a movie thesestars has big role to play so they have to provide commitments from investors, producers,distributors and exhibitors. Stars are the locomotives behind some of the Hollywood's biggestblockbusters. The academic literatures questions that does the star celebrity impacts the financialperformance of the movies and movies where star like Tom Crusie has made it possible togenerate more revenues for the films. He is still leading Hollywood's biggest movies for yearswhether compared in award wining or in terms of budget. It was the year 1980 when his careersaw hike and after that he became a actor which was tough to beat. After doing lots of films hecan be called as the last remaining A-listers who has kept and maintained a sense of intrigue andexcitements about the movies (Gray, 2010). He has the image that whatever role is given to himhe is only actor who will do full justification to it. Tom always prefer doing his stunts own his1

Developments in The Communication Assignment_3

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