Marketing Strategy for Houzit
Added on 2020-05-11
6 Pages885 Words108 Views
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Running head: DEVISING MARKETING STRATEGY AND TACTICSDevising Marketing Strategy and TacticsName of the StudentStudent IDName of UniversityAuthor Note
2DEVISING MARKETING STRATEGY AND TACTICSTable of ContentsTask 1:.............................................................................................................................................3Introduction:....................................................................................................................................3Analyzing Strength:.....................................................................................................................3Opportunities:..............................................................................................................................4Marketing Plan (Considering the Opportunity):..........................................................................4Task 2:.............................................................................................................................................4Marketing Strategy:.........................................................................................................................4Price:............................................................................................................................................5Product:........................................................................................................................................5Place:............................................................................................................................................5Promotion:...................................................................................................................................5Conclusion:......................................................................................................................................5Reference:........................................................................................................................................6
3DEVISING MARKETING STRATEGY AND TACTICSTask 1:Introduction:The following report is going to analyze the marketing situation of Houzit, a chain ofhome- wares in Brisbane. Having gone through the case study, it has been understood thatHouzit goes along with its business objective to drive its own brand to a national level. Thispaper is going to analyze the strength and weakness of Houzit considering its business practicesin the local market. According to the case study, the target segment of Houzit is as follows:i)The company targets the sophisticated people who love to decorate their houseii)The company also targets the people who drive to easy-to-access storeiii)The company also targets the home builders and the renovators iv)The demographic target segment of the company is based on the age structurebetween 20 and 50 years. Analyzing Strength:According to the market practices of Houzit, it can be stated that the present strength ofthe company and its product is that it stringently focuses on the selling of its house- wareproducts. According to the latest sustainability accord, it has also been focusing on the sales ofthe electric appliances with low charging ability. As per the SWOT analysis report the companyalso has high brand equity level as it has been retaining greater number of the customers. In thissegment it can be stated that the specific understanding has to be taken into certain considerationwith the effective understanding of the process. The staffs are also highly skilled and theyprovide excellent service to the customers.
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