I)Introduction DHG Pharmaceutical Joint Stock Company is a Vietnam-based company engaged in the Field of Manufacture and Trade pharmaceutical industry. The Company Manufactures and trades in pharmaceuticals, dietary supplement and cosmetics. Via its subsidiaries, the Company is also involved in packaging printing, herb cultivation, medicinal supplies trading, as well as domestic travel tour and medical clinic operation. DHG’s mission is to provides high quality products and services to satisfy the aspiration for a more beautiful and healthier life.In 1996, DHG Pharma’s products was elected as “Vietnam High Quality Goods” by customers (15 years consecutive). The company equitized in 2004 and
“DHG” was being listed on HOSE in 2006. With outstanding achievements, the company has been honored with many prestigious awards and titles: Labor Medal I, II, III and Independence Medal II and III. For more than 30 years of formation and development, DHG Pharma is now recognized as a company leader of Vietmam Pharmaceutical industry. These are essential factors that help DHG Pharma have a steady position in the path of integration. II)Industry analysis 1)Porter’sfive forces framework Competitive Force 1: Rivalry Among Existing Firms – HIGH •Industry growth: Recently, pharaceutical industry has a very positive growth rate with 10% per year and forecasted to maintain the growth rate in next 5 years. The increase of GDP per capital leads to the demand of using drugs is higher. •Product differentiation: With increasing technical level, the life cycle of drugs is developed. Even essential items, drugs can be sophisticated easily. Therefore, lacking of product differentiation, the pressure of price competition is not high. •Industry concentration: DHG is leading in this industry but other competitors are growing fast. The largest competitor of DHG is Traphaco, which the goal is to substitute DHG to be leader of pharaceutical industry in Vietnam. Besides, the industry has participation of big companies like MGW, Nguyen Kim, FPT Retail,... in the future so the pressure of DHG is high. Competitive Force 2: Threat of New Entrants – LOW •Economy of scale: DHG factory with capacity of 9 billion products per year. Besides, other local companies enhance the capicity by constructing more factories lead to barriers to entry is high. •Brand loyalty: Pharacies and medical institutions are familiar with their old supplier. New entrants may have big troubles to gain market share, to create trust from customer. They have to spend so much costs to make people change their minds. •Legal barrier: Pharaceutical business is controlled by the government. New entrants must be checked rigorously by Ministry of Health before infiltrating into Vietnam. •Distribution channels: DHG is holding largest distribution channels of the industry. The best way for foreign rivals to access into the industry is to invest into domestic pharmaceuticalcompaniestousetheirchannelsandbringtheirproductsinto Vietnam’s pharmaceutical market.Abbott Corporation (USA) holds 51.69% stake in Domesco Medical Import Export JSC; Tashio, top 4 Pharmacy Coporation in Japan, becamemajorshareholdersoftheacquisition24.5%stockinHauGiang Pharmaceutical. Competitive Force 3: Threat of substitute products – HIGH •Nowadays, the economy is more and more integrated. Vietnam’s pharmaceutical industry may have opportunities to access high technology. Therefore, domestic companies spend more R&D expenditure, develop products with highest quality and effectiveness. DHG’s products must meet higher quality to avoid replacing by rivals’ products and maintaining the loyalty of customers. Competitive Force 4: Buyer’s power - LOW
•Pharmaceutical is one of the essential items, there is no bargain on the price because buyers have to buy prescription drugs by intruction of the doctor, so the individual customer power is weak. •Entities with negotiating power are the pharmacies and medical institutions that fulfill the medical patients’ prescriptions. Even these entities have little power over newer drugs under patent or drugs with only one manufacturer. Pharmacies focus on their profit margins and have little incentive to provide patients with the lowest price. Competitive Force 5: Supplier’s power-HIGH •DHG will be in a stronger position if there are fewer manufacturers and distributors. •Cost of seeking and changing supplier is high when company want to amend other suppliesr because materials are primally provided by foreign sources. Raw materials is almost imported from another countries so COGS is affected by the input factors like as exchange rate, fluctuations or import tax policy. 2)Value chain analysis Pharmaceuticals industry value chain can be broadly segregated in to 5 major steps. Research and development The initial stage of the value chain constitutes the research and development of a new medicinal molecule. This step takes a lot of time to implement and throughout the development of the company. Strong financial resources, efficientbusiness,DHGPharmahasconditionstoimplementmodern strategies,attractgoodpersonnel,investR&D,mobilizecapitaland implementM&A/jointventure.Economicintegrationopensup opportunities for R&D development from cooperative relationships, joint ventures, technology transfer, scientific research projects, research hire. Licensing This stage involves getting patents for the new medicines and licenses in various countries where the new drug will be manufactured or sold. Raw Materials & Inbound logistics The main production materials of DHG as well as other enterprises in the industry are mainly imported (80-90%) so they are influenced by inputs such as foreign exchange rates, fluctuations in raw material prices and tax policies,… Pharma manufacturing This stage, new medicine is manufactured. This is done using either in-house manufacturing facilities or contract manufacturing methods. Distributio n Research &LicensingRaw Materials & Inbound logistics Pharmar manufacturing
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Distribution DHG Pharma is considered the largest and largest distribution system in the country, with 36 branches distributing goods across the country from urban to rural areas with 27,000 customers. The most value added of the firm is is stage, because almost revenue of DHG Pharma comes from distribution, concentrate in southern of Vietnam. DHG does not have retail stores but mainly distributes to dealers, so that profit comes mainly from distribution activities. Hau Giang Pharmaceutical is forming a value chain quickly and optimally, building a value chain of products from natural links of 04 houses: State - Scientific researchers - Producers and Farmers, creating economic benefits and social benefits. The subsidiary that supplies materials is Spivaha; carry out pharmaceutical production through two factories in Hau Giang and Can Tho; self-printing, packaging production in Hau Giang; opening Fuji Medic polyclinic; directly distributing through the distribution system of 36 branches distributed to over 25,000 customers, more than 500 hospitals across the country, over 162 supermarkets, convenience stores and 3 major drugstores. The added value of drug retail companies has not been expanded much due to the nature of the industry, a small pharmaceutical company may be able to diversify types of production drugs to retail in the market. 3. Economic attributes framework Demand Supply ManufacturingMarketing Investing & Financing Price sensitivity: Low Demand: Growth Non-cynical industry Stable demand Investment policy: +CA: Cash, Inventory, Receivables +NCA: Manufacturing Financing match: Mainly depend on equity and short-term => appropriate No. of suppliers: Low Barriers to entry: High Barriers to exit: High B2B How to generate demand? Leading enterprise 5% market share of industry 11% market share of domestic product The strongest distributing network, with 12 subsidiaries, 24 franchises, 68 drugstores, export to 13 countries. Capital intensive: High Labor intensive or a hybrid: Medium Simple process
III)Identify the company strategy +) Nature of product and services: DHG primary strategy is to be the VietNam leading branded pharameutical company . Its products are narrowly focused on medicine and health facilities. DHG relies on brand name to create recognition and to differentiate its products. Because of differentiation,DHG is able to charge a premium price for its products. Because of its brand name recognition, DHG is able to grow quickly by exporting products in mature and new markets around the world (13 countries till now). +) Degree of Intergration in value chain: The chain of DHG now is horizontal intergration because 80% of raw materials is still imported from foreign countries, DHG only control manufacuring process and distribution channel , especially DHG Pharma owns a nationwide distribution system with 12 distribution subsidiaries and 24 branches, is invested in buying land building houses, having GDP-qualified warehouses, distributing down to each district and commune level. , hamlets of provinces and cities nationwide. +) Degree of geographical diversification: DHG choose to export product to create opportunity for growth. In particular, DHG Pharma's current export market includes 13 countries:Moldova,Ukraine,Myanmar,Russia,Mongolia,Cambodia,Nigeria,Laos, Singapore, Jordan, Sri Lanka, Romania and North Korea. The main export products are the key products of the Company and the herbal origin group with the strength of Vietnam's natural herbal sources. + Degree of industry diversification :DHG is concentrated in public health industry because they want to have a sustainable growth in one main industry and remain one of leading brand in this. In conclusion,operating in public health industry, the main mission of DHG is to provide products that can support public benefits and health care for people,so differentiation is a main business sector of the company. The reason that the company don’t make choice in price strategy is the quality and effectiveness of products. In differentiation, the cost maybe higher than the competitors choose pricing strategy, due to the expenditure that DHG spend on R&D is high. So they can improve the effect of drugs, increase human life and prevent diseases. In addition, DHG usually organize programs to show the importance of medical care in the life. Beside of differentiation sector, DHG also take care of price sector.The entity tries to produce drugs that have high quality but also in a low price to help people with lower economic condition. DHG build more systems to administrate costs, apply technology in production to reduce cost, train staff frequently to enhance their skills and master the technology. IV)Financial analysis 1)Analysis ROA with 3 levels Level 1 : ROA for the firm as a whole ROA201620172018 DHG19.51%15.99%15.7% Public health industry 7.06%10.48%10.05%
-Overall, the ROA of the firm decreased in the period 2016-2018, but still greater than average public health industry . So we discuss three elements of risk that are useful in understanding differences in ROAs across firms and changes over time. a)Product life cycle -The product of DHG in VietNam market are in the mature stage, with largest expand of operating profit and need only small outflow of investment. DHG benefits from economic of scale with the ROA reach 19.51% in 2016, but most pharameutical products experience product life cycles of approximately seven years and DHG has a strategy to diversify through many countries with growth or shakeout stage lead to ROA decreased in 2017 and 2018. b)Cyclicality of sales -The sales of DHG is less affected by economic conditions than others cyclical industries such as computer or automoblies. The demand for most pharmaceuticals is relatively price inelastic because customers need the drugs and because the cost of drugs is often covered by insurance Level 2 : Disaggregation of ROA into profit margin for ROA and assets turnover for the firm as a whole -DHG is one of the leading firm in public health industry with some big firms such as Traphaco and Pymepharco gain market share and the barrier to entry in this industry is high because of large expense in R and D and highly uncertain outcome. This is a characteristic of oligopolistic competition (kinked demand curve, Nash equilibrium) with medium capital intensive and operating in area B in this picture. Therefore, they have more flexibility to take actions that will increase profit margin for ROA, assets turnover, or both to achieve a higher ROA. -DHG now follow mix of strategy. Firstly,with differentiation because ofthe quality and effectiveness of products (medicine, health service) with the support of large distribution channel and capablities of their factory (high net profit margin) and is
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their main strategy to gain sustainable growth rate . Secondly, with low cost leadership strategy, entity tries to produce drugs that have high quality but also in a low price to help people with lower economic condition, increase product efficiency through reduce cost to gain economic of scale. -The median ROA, profit margin for ROA, and assets turnover for this industry and the average amounts for DHG for 2016 through 2018 are as follows : Pharmaceuticaland medical industry DHG ROA9.2%17.07% Net profit margin8.5%17.14% Total asset turnover1.10.99 Note that the average ROA of Starbucks significantly exceeds that for the public health industry because of higher profit margins for ROA. Possible economic or strategic explanations for the higher profit margin for ROAinclude (1)more value to DHG brand name than obtained by other pharmaceutical and medical firms, (2) greater pricing power because of DHG’s lead position in the health industry. The lower of asset turnover because many firm don’t have good position and large captial to invest for R and D and mainly imported focused totally in price strategy lead to higher average of asset turnover (1.1 >0.99). Level 3a : Analyze the profit margin for ROA 201620172018 Gross revenue from goods sold and services rendered 100.00%109.99 % 100.00 % Deductions8.93%12.19%12.20% Net revenue from good sold and services rendered 91.07%97.81%87.80% Cost of sale and services rendered 49.83%54.88%48.97% Gross profit from good sokd and services rendered 41.24%42.93%38.83% Financial income1.39%2.14%2.44% Financial expenses2.04%2.35%2.17% Share of net losses from joint-ventures, associates 0.00%-0.03%0.00% Selling expenses15.21%17.62%16.39% General and administation expenses 7.16%7.66%6.46% Operating profit18.22%17.39%16.24% Other income0.36%0.16%0.41%
Other expenses0.37%0.24%0.10% Profit/ (loss) from other activities -0.01%-0.08%0.32% Accounting profit before tax 18.22%17.32%16.55% Current corporate income1.55%1.87%1.25% Deferred corporate income tax -0.51%-0.02%0.57% Net profit after corporate income tax 17.17%15.46%14.73% -The gross marginmaintain at (39%, 43%) in the period 2016-2018, suitable with the differentiated strategy of DHG and diversification through many countries (non-price value added ) -The next thing isthe selling expense and administration expense, almost highest in 2017 with 17.62% and 7.66% of total revenue respectively, but the increase in 2016- 2017 and decrease in 2017-2018 is not significantly. This high percentage reflects the cost of maintaining the sales staff to market products to physicians and hospitals and heavy advertising outplays to stimulate demand from customers because the demand for drugs usually inelastic. -The average interest expenseis 2.19% is consistent with small long term debt in the balance sheet of the DHG ( the risk of uncertain outcome is high ) Level 3b : Analyze asset turnover for ROA Activity Ratio201620172018 Inventory turnover3.013.332.83 Days of inventory on hands (DOH)121.39109.74128.83 Receivables turnover5.665.455.28 Days of sales outstanding (DSO)64.4767.0169.07 Working capital turnover2.372.372.03 Fixed assets turnover3.493.813.88 -The average inventory turnover is 3.06% lead to number of day inventory on hand at 120 days, higher than average of pharameutical and medical of industry (2.72%). The increase in 2017 and decrease in 2018 because the firm increase the COGS to sale percentage to 54.88% and decline to 48.97% in 2018, the reason may be the firm limit outsourcing to produce higher proportion of its products in 2018 to capture more of the gross margin but requiring the firm to carry raw materials and work-in-process inventories (Note 31 in consolidated financial statement of DHG ). -The receivable turnover and DSO remain stable in this period because of this credit extension policy of DHG , depend typical in the type of product of DHG, they may delay A/R to boost sales with predetermined level (average turn over is 5.5 )
-The fixed asset turnover increased slightly in the period from 3.49% to 3.88% indicates greater efficiency in the use of existing fixed assets to generate sales. Although the proportion of fixed asset declined , sale remain stable during period. Moreover , they want to increase capacity in manufacturing products in the future lead to slowly increase in this ratio. 2)Risk analysis 2a. Analysis short term liquidity risk Liquidity ratios201620172018Industry average Current ratio2.762.323.142.66 Quick ratio2.011.802.201.85 Cash ratio1.311.171.53 Cash conversion cycle (Net operating cycle) 142.25130.3 5 167.1 0 1. The current ratio is a liquidity ratio that measures a company's ability to pay short-term and long-term obligations. This ratio is lower meaning that the company will face difficulties to perform their obligations but a high ratio (over 3) does not necessarily indicate that a company is in a state of financial well- being either. Depending on how the company’s assets are allocated, a high currentratiomaysuggestthatcompanyisnotusingitsHYPERLINK "https://www.investopedia.com/terms/c/currentassets.asp"currentassets efficiently, is not securing financing well. A liquidity ratio of less than one means that the Company has negative working capital and is probably facing a liquidity crisis Current ratioincreased from 2.74 to 3.14 during the period of 3 years with a slight decreased from 2017 to 2017 2.76 to 2.34 because both current assets and current liability increased steadily.However, current ratio always remained higher than 1, therefore be able to cover short-term debt. It has shown that DHG can more easily make current debt payment than any other companies. However, a high current ratio suggest that company is not using its current assets efficiently to bring the profit through deposit account contracts. 2. Quick ratiois more conservative than the current ratio because it includes only the more liquid current assets (sometimes referred to as “ quick assets ” ) in relation to current liabilities. Like the current ratio, a higher quick ratio indicates greater liquidity. The quick ratio reflects the fact that certain current assets - such as prepaid expenses, some taxes, and employee - related prepayments - represent costs of the current period that have been paid in advance and cannot usually be converted back into cash. This ratio also reflects the fact that inventory might not be easily and quickly converted into cash. Quick ratioincreased from 2.01 to 2.20 since the rate of current liability increasing was lower than the rate of cash + short-term investment + receivable increasing. Cash and cash equivalent decreased while short-term investment increased because the firm increased investmentinsecurities.Thefirmmaintainedthesamecommercialcreditpolicyto customers.
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3. The cash rationormally represents a reliable measure of an individual entity ’s liquidity in a crisis situation. Cash ratioincreased from 1.31 to 1.53 because market securities increased since the firm increased investment in securities. 4. Cash conversion cycleincreased from 142,25 days to 167,09 days since days of inventory on hand increased which means storing inventories was not as good as compared to the past few years.A longer cash conversion cycle indicates lower liquidity; it implies that the company must finance its inventory and accounts receivable for a longer period of time, possibly indicating a need for a higher level of capital to fund current assets . 2b. Analysis long-term solvency risk Solvency Ratios201620172018 Use of debt financing Debt to equity (D/E)0.120.170.18 Debt to capital (D/(D+E))0.110.150.15 Debt to assets (D/A)0.090.110.13 Financial leverage ratio1.351.421.40 Coverage ratio Interest coverage (Times interest earned)81.3361.5730.31 Debt to equity Debt to equity showed an upward trend during the period, however, it increased slower from 2017 to 2018, at 0.17 and 0.18 respectively. This was because owner’s equity climbed up again in 2018 after a slight decrease in the first two years. The higher debt to equity, the higher debt DHG had used. This also consistent with strategy of pharameutical firm, with high uncertainty in new products and changing of technology, so DHG still finance with low leverage More over, the changing of investment and development fund in long-term liabilities of DHG is also considered. This can lead to boosting more debt or lower to reduce risk. Interest coverage Interest coverage decreased dramatically from 81.33 (in 2016) to 61.57 (in 2017), then surged to 30.31 (in 2018). The reason is there were changes in interest expense throughout the period. DHG might have faced with burdening situation by debt expense. 2c. Financial flexibility Financial flexibility201620172018 EBIT = EBT + I710039670242.00769149366458.00743790260432.0 0 I12492351845.0024541141037.0028523706808.00 D312738317600.00412282714231.50513850663709.5 0
r = I/D (%)0.040.060.06 Tax rate0.060.110.11 BEP0.250.230.22 BEP - r0.210.170.16 D/E0.120.150.17 1-t0.940.890.89 ROE (check)0.260.230.22 ROE = (BEP + D/E x (BEP – r)) x (1-t) Because BEP > r and leverage increased during the period of 3 years, low debt ratio, high profitability and sufficient cash, DHG showed high financial flexibility. Moreover, the firm’s strategies of using debt was efficient, met the demand of the company’s business. 2d. Analysis bank-ruptcy risk using Altman’s Z-score 201620172018 Networking Capital/Total assets0.4440.4100.510 Retained earnings/Total assets0.1930.0790.131 Earnings before interest and taxes/ Total assets0.1950.1820.181 Market value of Equity/ Book value of liabilities 5.06110.96 8 9.565 Sales/ Total aasets0.9590.9940.923 Z-score5.448.788.05 The Z-score is higher than 1.81 during the period 2016-2018 indicated a very low probability of bankruptcy of DHG 2e. Analysis financial reporting manipulation risk with Beneish M-score Ratio201620172018 Days sales in Receivables Index (DSRI)1.031.080.88 Gross Margin Index (GMI)0.861.030.99 Asset Quality Index (AQI)1.671.581.96 Sales Growth Index (SGI)1.051.070.96 Depreciation Index (DEPI)1.150.914.90 Sales, General and Administrative Expenses Index (SGAI) 1.231.051.01 Total Accruals to Total Assets (TATA)0.0280.0640.102 Leverage Index (LVGI)1.0871.2290.769 Beneish M-score(2.13)(1.89)(1.25) -The M-score is greater than -2.2 through 3 years maybe indicated that the firm is likely to be a manipulator. 3)Valuation ratio analysis
Valuation ratio analysis201620172018 P/E8.9820.4315.81 P/S1.413.592.62 P/CF8.2631.6534.92 P/BV2.115.033.68 EV/EBITDA5.9516.1811.17 D/P0.060.020.04 Dividend payout ratio0.430.470.60 Retention rate0.570.530.40 Substainable growth rate0.150.120.09 P/E 2018 Industry: Pharmaceutical and medical industry 18.2 P/CF 2018 Industry: Pharmaceutical and medical industry 18 P/BV 2018 Industry: Pharmaceutical and medical industry 3.2 EV/EBITDA2018 Industry: Pharmaceutical and medical industry 14.3 P/E ratio:A company with a high P/E ratio usually indicated positive future performance and investors are willing to pay more for this company’s shares. A company with a lower ratio, on the other hand, is usually an indication of poor current and future performance. This could prove to be a poor investment. In general a higher ratio means that investors anticipate higher performance and growth in the future. It also means that companies with losses have poor PE ratios. P/E ratio increased dramatically from 8.98 (in 2016) to 20.43 (in 2017), then decreased to 15.81 (in 2018). However, during the second two years, P/E ratios were higher than average of industry. This indicates that DHG might have overvalued its stocks. Nevertheless, the figure decreased from 2017 to 2018 indicates that DHG might have controlled its policy, and had changes for appropriate valuation. As can be seen, the DHG’s ratio was 15.81 in 2018, means that investors are willing to pay 15.81 dollars for every dollar of earnings. In other words, this stock is trading at a multiple of 15.81.
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P/S ratio:P/S ratio rose enormously from 1.41 (in 2016) to 3.59 (in 2017), and later reduced to 2.62 (in 2018). This indicates that DHG’s investors were willing to pay 3.59 VND for every VND of sale in 2017. However, since the decrease of this ratio, investors did not have high expectation of the company. P/CF:P/CF ratios show a surge from 2016 to 2017. The figure for 2017 was approximately 4 times it was in 2016 (8.26 and 31.65 respectively). Later in 2018, the trend remained and continued to reach at 34.92 DHG was willing to pay $34.92 for every dollar of cash flows in 2018. Investors expected extremely strong turnaround of the company P/BV:P/BV ratios jumped from 2.11 in 2016 to 5.03 in 2017, then sunk to 3.68 in 2018. In general, P/BV ratios were higher than average of industry (at 2.16). This indicates that DHG was overvalued in comparison to other companies in the industry, or DHG expected to have good performance. However, in later period, there showed a decrease in this ratio, means that DHG had tightened its policy in valuation its value. EV/EBITDA:EV/EBITDA ratios rocketed from 5.95 in 2016 to 16.18 in 2017, then quickly dropped to 11.17 in 2018. However, these ratios were still lower than average of the industry (at 14.3). This indicates that DHG had quite healthy EV/EBITDA, and the firm had been successful in controlling its policy. D/P ratio:A company with a high dividend yield pays its investors a large dividend compared to the fair market value of the stock. This means the investors are getting highly compensated for their investments compared with lower dividend yielding stocks. A high or low dividend yield is relative to the industry of the company. . This indicator for DHG was quite low at 0.039 in 2018. Dividend payout ratio:Dividend payout ratios were stable during the first two years then went up slightly from 0.47 to 0.60 in 2018. This indicates that DHG’s dividend payment ratios had changed during the period, especially in 2018, DHG paid more dividends to investors. These ratios were almost equal to retention rate throughout the period. It means that DHG allocated earnings the same to investors and operating/other activities. Retention rate:Retention rate remained from 2016 to 2017, then slightly increased in 2018 because of dividend payout ratio. Pharmaceutical industry has been long lasted amongst others industry. Its development is accompanied with movement of economics, however, researching and studying ask for such years to be proved. Sudden changes in pharmaceutical industry likely hardly happen, since demand will never be at 0, DHG stays at a stable position in the industry spectacularly, and in the economic generally.
Sustainable growth rate:Sustainable growth rates dipped considerably during the period, at 15.10%, 11.93% and 8.77% respectively. DHG was borrowing less debt to invest since the firm has been listed as top company of the industry, so that it was in maturity stage of life cycle. V) Forecasting (7 steps in Duoc hau giang. Exel ) VI) Valuation ( dividend discount model, cash flow based model in Duoc hau giang. Excel) 1)Some of our valuation assumption +)We cannot find FV of debt of DHG in the note or MD and A in financial statement so we choose the book value presented in B/S +)The cost of debt before tax and effective tax rate in 2018 have been estimated in step 4 and 5 of forecasting (5.43% and 7%) +)The risk premium we assume is 6.5% ( we get from estimated from yield curve of treasury T-bill of Viet Nam and average market return based on VN index ) +)The market value of equity have been estimated by using average estimated share price for 31/12/2018 in Vietstock. 2)Dividend discount model and cash flow based model -When using DDM, we find that the intrinisic value of DHG share price is48,451 VNĐ lower than market price (77,667 VNĐ). But when using cash flow based model (FCFE and FCFF), the market price of stock is lower than instrinisic value of DHG stock (77,667 <83,697;79,601 ) and the stock is undervalued . -After 2 conflicts result of valuation, we comeback to the strategy of DHG coporation, we saw that they maintain the debt ratio and financial leverage only with small change, so may be they have very little effect on FCFE . With their mix of strategy with differentiation is the key point and diversification, it focused more on long-run profitability and the cash flow based is more suitable. The last reason is that dividends are paid at the discretion of the board of directors. It may, consequently, be poorly aligned with the firm’s long-run profitability. -And my group have recommend DHG as a ‘buy’ recommendation. References 1. Audited consolidated financial statements for year ended 2015. 2. Audited consolidated financial statements for year ended 2016. 3. Audited consolidated financial statements for year ended 2017. 4. Audited consolidated financial statements for year ended 2018.