Integration of Online and Offline Marketing Activities - Dialog Axiata

INTEGRATE
D
COMMUNICA
TION
TA S K 1

ORGANIZATION
OVERVIEWOrganization Name
• Dialog Axiata
Type of Organization
• Telecommunication service provider in
Sri Lanka (local organization)
• Largest mobile operator in the country
Size of organization
• Number of employees are more than
4374
• In the total market turnover, the
organization have gained 23.8%
shares

CONTINUE...
Product and services
• Fixed as well as the mobile telephony service
• Fixed along with the wireless broadband
service
• Satellite Television service
• Mobile television service
Customer base
• The customer base of the firm is business to
customers that is B2C
• The customer base grew by 59% in the year
2017
Main competitors
• Sri Lanka Telecom
• Airtel Sri Lanka
• Etisalat

FOUR KEY BENEFITS OF
DIGITAL MARKETING
Online Research
• Helps to get information on the firm through their website
• Google and other search engines are provided to get the information
• It supports almost 94% of people to use a search engine for the information
• Search engines help to find the answer for the customers to get their suitable
products
• Provides an opportunity for the business to connect with the customers