Issues With The Current State of Diet Pepsi

Running Head: ISSUES WITH THE CURRENT STATE OF DIET PEPSI 1
Issues With The Current State of Diet Pepsi
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ISSUES WITH THE CURRENT STATE OF DIET PEPSI 2
PepsiCo is a company which produces soft drinks which are non-calorie carbonated
called Diet Pepsi. It was started in 1964 in the United States of America (Rao, & Purkayastha,
2017). Currently, it is facing many issues since most of the people prefer the newly healthier
drinks and bottled water. It is the second largest soft drink dealing company after Coca-Cola
Company. The issues which have led to its current state are discussed below.
1. New age beverage competition. More companies which deal with soft drinks and healthier
beverages have emerged which include coca cola, Dr. Pepper Snapple, among others (Cohen
et al., 2018).
Action Plans include
i. Develop and use public relations. This will help much in creating the good rapport
with the company. In addition, the customers will know the trademark of the
company.
ii. Advertising – improve on the advertising which is done through social media,
campaigns, shows and exhibitions and promotions.
iii. Have product strategies – Explore all the possible ways of improving the Diet Pepsi.
This is in terms of taste, the cost, the strengths and improving on the health effects.
(The link: https://www.iisd.org/business/markets/green_action_plan.aspx)
2. Rapid market fluctuations. This has been a big issue in the sales of Diet Pepsi. The main
cause has been the technological changes as well as generational. Due to the emergence of
new and improved technology, better and cheaper products have been manufactured hence
the change fluctuations.
Action plans include