Difference between Traditional and Digital Marketing: Customer Journey and Data Analysis

This report discusses the difference between traditional and digital marketing, customer touch points, and the Omni channels nature of customer journey. It also explains how data analysis enables marketers to map the customer journey and improve the company and customer experience. The report includes subject matter related to digital marketing, customer journey, and data analysis. No course code, course name, or college/university is mentioned.

Digital Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Difference between traditional and digital marketing.................................................................3
Customer touch points and the Omni channels nature of customer journey...............................4
Analysis the data enables marketer to map the customer journey improve the company and
customer experience....................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
While this report will examine about the various difference between traditional and
digital marketing with having the proper use of 4ps. Along with this also explain the customer
touch points and Omni-channels nature of customer journey as well how this could affect the
typical face book subscriber. Moreover, discuss about the how the data that could analysis of
which enables the marketer map the customer journey that can be easily improve and work for
the customer better performance and keeping the huge experience of customer.
MAIN BODY
Difference between traditional and digital marketing
4Ps Traditional marketing Digital marketing
Place While the traditional
marketing that could keep for
working with physical
storefronts and interactivity
for their customer. Along with
this having various type of
distribution channels and
bringing more essential access
to goods that are being
provided (Peter and Dalla
Vecchia, 2021). As well as
having the huge vendors
extract value from the
customer.
This can make the proper use
of WWW distribution
channels and keep the
download able products and
service. Apart from this direct
selling, distribution mode and
also keep new intermediates as
also about constant
accessibility.
Promotion One from many advertising
models and also working with
four time expensive than
digital marketing. This could
also include some of the
This might play the important
role for which the mass
communication,
personalisation of goods
which are being required. As

example such as TV, radio,
billboards, magazines, direct
mailing, newspaper and so on.
well as for having some of the
example such as, advertising,
content publishing, online sale
promotion, virtual
commodities, banner ads,
internet sites, mailing lists etc.
Product As this can include the huge
products and service such as
products centric environment,
keeping the high search costs.
While usually also working
with having some of the
availability by store timings
etc. As well as also keep the
better information content and
accessibility which is being
controlled by the company.
This could have the low
search engines about which
products which must play the
role and some of the products
and services can be
downloaded immediately,
customer can also provided
within the content product
related to the medium (Chung
and et.al., 2020).
Prices Marketing penetration pricing
models and nice pricing model
which could keep the pricing
rate in effective manner.
Traditional price models, zero
based pricing, negotiation and
so on.
Customer touch points and the Omni channels nature of customer journey
The customer journey is the way that will take from the instant they find brand or plain
item until they make a buy. In optimal world, making it simple for organizations to take into
account their supplies. Before the beginning of modern times, individuals shopped solely in
shopping centres (Towers and Towers, 2021). Before they showed up, they might have perused
get feeling what they needed. At the point when they show up in shopping centre, they would
visit few stores, thinking about different choices. At long last, they would get back to exacting
store, take stab at portion of their favoured decisions, prior to making a buy.

Figure 1 The customer touch points
Presently, clients have the bunch of infrastructure to find and find out with regard to
items. Individuals can bounce preliminary with one canal then onto the next in flash, in any
event, utilizing their cell phones to watch how-to recordings while thinking about contraption
actual store. It can utilize information to follow the client venture, which permit to dive deeper
into purchaser practice. For organizations, the customer journey identifies with way that clients
should find manifold ways to arrive particular objective (Piris and Gay, 2021). Great advertising
tied with making the client venture as easy as could really be usual. In the event that individuals
observe the client venture with image excessively long, befuddling, they might leave site and
stay away forever. Information driven showcasing and AI make ready for internet business
personalization. This is the place where utilize man-made reasoning to site, promotions, and
content to provide explicitly to every client dependent on their location practices, and past
friendly connections.
Analysis the data enables marketer to map the customer journey improve the company and
customer experience.
CSG Journey incorporates with current innovation to gather client profile and union
information across storehouse, and decision standards to decide how draw in client increasingly
with opportune, and applicable correspondences. The arrangement touch point holes brought
about specially appointed mechanized extension, and different divisions claiming explicit pieces
of client venture (Wilson-Nash, Goode and Currie, 2020). Excursion association guarantees
clients at this point get tedious, or even detached informing, and advantage from proactive
deliberately pitch openings. Purchasers expect consistent cooperation's across all touch points
with brands they work with. Adjusting frameworks and cycles to organize discussions that steady

and applicable to the clients journey across channel scan guarantee business accomplishes
quantifiable worth.
Figure 2 To break down customer journey map
Data working with could keep more about the customer journey for being having the
subscribe of the Face book and this could play the effective role. While having such things this
must be also include those performance which can make the usage of 65-87% of subscriber. This
could make the company performance more effectively and make sure for having the proper
estimated about the achieving goals and objective (Tupikovskaja-Omovie and Tyler, 2021). The
core value of business which could make the impacted over those effective things which might
be essential and keep the working progress within the some better percent.

CONCLUSION
From the above report it had been concluded that, traditional and digital marketing which
could play the effective role through which this must be important for the customer in taking
some of the benefits. As customer journey which might play the role through which they can
easily make any online application subscriber with some high follower and keep the better
company performance. While this could also led them for knowing about how usually they have
to work and keep their performance for working with some of the affection towards the mind
mapping of customer journey.

REFERENCES
Books and journals
Chung, T.L.D. and et.al., 2020. Empowering Women and Minority Direct Sellers Through
Integrated Digital Marketing Strategies: An Intersectionality Perspective. Journal of
Business Diversity. 20(4).
Peter, M.K. and Dalla Vecchia, M., 2021. The Digital marketing toolkit: a literature review for
the identification of digital marketing channels and platforms. New Trends in Business
Information Systems and Technology. pp.251-265.
Piris, Y. and Gay, A.C., 2021. Customer satisfaction and natural language processing. Journal of
Business Research. 124. pp.264-271.
Towers, A. and Towers, N., 2021. Framing the customer journey: touch point categories and
decision-making process stages. International Journal of Retail & Distribution
Management.
Tupikovskaja-Omovie, Z. and Tyler, D., 2021. Eye tracking technology to audit google
analytics: Analysing digital consumer shopping journey in fashion m-retail. International
Journal of Information Management. 59. p.102294.
Wilson-Nash, C., Goode, A. and Currie, A., 2020. Introducing the socialbot: a novel touchpoint
along the young adult customer journey. European Journal of Marketing.
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