Morrison's Corporate Social Responsibility

This assignment examines Morrison's implementation of corporate social responsibility (CSR). It analyzes the company's strategies for ethical business practices, environmental sustainability initiatives, and contributions to local communities. The analysis draws upon various sources, including academic literature and industry reports, to evaluate the effectiveness of Morrison's CSR efforts.

SUSTAINABLE
MANAGEMENT FUTURES

INTRODUCTION
Sustainable management defines as elements which demonstrates practices in different
categories of enterprise, industry and society. In this aspect, every business set objectives and
goals that are set to meet with needs and requirements. Present study is based on Morrison which
is dealing in clothing industry that provides different types of material to target women, men and
children. For gaining insight knowledge of the company, present report covers critical evaluation
of business ethics, corporate social responsibility. Furthermore, it also provides concept and
theory that determines to concentrate on contrasting for the chosen organisation.
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Critical evaluation of the company
Business ethics
As per the view of Mitchell, (2013), business ethics are determines study of proper
business policies and practices in order to solve issues. For example, corporate governance,
insider trading, discrimination and corporate social responsibility. Thereafter, business leaders of
Morrison make significant decisions according to ethical behaviour. In this aspect, well informed
decisions are made through different types of theories. First theory is self interest which strongly
believe on Morrison decisions which should be made on the basis of law (Mitchell, 2013). In this
way, behaviour would be seen as unethical in which free market economics can be grown. This
is because, it contributes benefits to society and the concern as well. Theory is used to justify
decisions which made by leader in term of self interest. However, Voss, Quaas and Hoffmann,
(2014) argued that pure free market economy is hypothetical concept which require for making
real regulations and restriction towards the business. In this aspect, obligations are beyond to self
interest. Beside this, debate is also exists which describes business leader for obligations. If the
company has investor, they have legal duty to operate interest within the community and
environment for them (Voss, Quaas and Hoffmann, 2014).
Stables and Keirl, (2015), stated that business ethics theories are defines mainly two
types such as descriptive and normative. Descriptive theory provide guidance for describing
ethical phenomena while normative determines general rules which frames for principles of
behaviour. Descriptive approach to ethics are describes moral system of group and societies. It
includes empirical research for an individual, groups and social group. This is because, it
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uncovers moral values and beliefs. Therefore, it determines study on values, ethical ideas and
moral virtues. In addition to this, wrong and right actions are also created which develops moral
system (Stables and Keirl, 2015). However, Schaper, (2016) argued that ethical theory in term of
normative prescribed as morally which create correct decisions. It assists to create action to
deliver right action from wrong meaning. It demonstrates rules and principles in right way
through avoiding wrong elements (Schaper, 2016).
Corporate social
responsibility
According to Papargyropoulou, Lozano and bin Ujang, (2014), corporate social
responsibility defines as business practices which involves initiatives for society benefits. CSR
of the company encompasses in different types kinds of tactics which proceed from charity for
implementing operations of Morrison. The company has variety of elements in which they can
make practices such as environment efforts, philanthropy, volunteering and ethical labour
practices. In addition to this, the company can also attain volunteer events in which sincerity
could be ascertain with the help of good deeds (Papargyropoulou, Lozano and bin Ujang, 2014).
In this aspect, the company is also able to express issues and support for various other
businesses. As compare to this, Conteh, Greitens and Roberge, (2014) argued that environment
efforts are made through one time focus that CSR promote within the business environment. The
company is taking steps through they can reduce footprints which considers in good term of the
enterprise and society as well. In addition to this, the chosen organisation also practices on social
responsibility through donating to national and local charity. This is because, the company has
wide range of resources which requires for creating various benefits and local programs.
Furthermore, through treating fairly and ethically, every business can concentrate on CSR which
is specially true for the enterprise to operate functions at global level (Conteh, Greitens and
Roberge, 2014).
At global level, consumer awareness can be created through focus on all resources such
as people, planet and revenue. As per the point of Baumgartner, (2014), CSR strategy of
Morrison is the biggest factor which need to be concentrate to choose talent for work which
needed at workplace. When the company make new social responsibility, they have to make
practices for operations. With the help of fair trade ingredients, sustainable program can be
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develops in the cited firm. Practices are frame as guidelines which designed to evaluating
economic, social and environment aspects (Baumgartner, 2014).
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REFERENCES
Books and Journals
Baumgartner, R. J., 2014. Managing corporate sustainability and CSR: A conceptual framework
combining values, strategies and instruments contributing to sustainable development.
Corporate Social Responsibility and Environmental Management. 21(5). pp.258-271.
Conteh, C., Greitens, T. J. and Roberge, I., 2014. Governance and Public Management: Strategic
Foundations for Volatile Times. Routledge.
Mitchell, B., 2013. Resource & environmental management. Routledge.
Papargyropoulou, E., Lozano, R. and bin Ujang, Z., 2014. The food waste hierarchy as a
framework for the management of food surplus and food waste. Journal of Cleaner
Production. 76. pp.106-115.
Schaper, M. ed., 2016. Making ecopreneurs: developing sustainable entrepreneurship. CRC
Press.
Stables, K. and Keirl, S. eds., 2015. Environment, ethics and cultures: Design and technology
education’s contribution to sustainable global futures (Vol. 5). Springer.
Voss, R., Quaas, M. F. and Hoffmann, J., 2014. Regional trade-offs from multi-species
maximum sustainable yield (MMSY) management options. Marine Ecology Progress
Series. 498. pp.1-12.
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