Different Types of Media

   

Added on  2020-10-22

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Table of ContentsINTRODUCTION...........................................................................................................................3Main Body.......................................................................................................................................31. Comparing and contrasting between social media and traditional media in the context ofFIFA world cup...........................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONSocial and traditional media plays a significant role in the promotional activities. Thereport is based on the used of different types of media and which one of them are useful in orderto let people know about the events occur in a country. The report deals with the FIFA Worldcup events and presents that which media is the best suitable for its promotions. Main Body1. Comparing and contrasting between social media and traditional media in the context of FIFAworld cupFIFA world cup are international football tournament that are organized from so manyyears. It has two different phases one is qualification face and another is final phase. Underqualification phase team are currently takes place from last three years while in the final phaseteams are qualifying for the finals. It is one of the best sporting event that watched by millions ofpeople now a days (Walker, 2017). The FIFA world cup are generally happens within a intervalof four years and the qualifying team are awarded in front of audience. But before, organizingthe events it is necessary to do its promotions which are generally done by two different methodsone is social media and another is traditional media. These are describe below in details:Social Media: currently, this promotional activities are mostly used by differentorganization because more than half of the population are based upon this media i.e. socialmedia. Social media marketing is the use of digital marketing in order to promote the products orservices. It is a simplest and easy way of internet marketing that utilizes social networkingwebsites (Gamboa and et.al., 2017). The basic key components of social media are internet,social websites, tweeter, Facebook and many more. In the context of FIFA world cup, theorganization also used social media strategy because it will help to take feedback from thecustomers by writing the comments. Using social media, an organization give customers anopportunities that they even can write the comments and ask different question related to theirissues. But it is the duty of an organization to reply them and satisfy them. The main aim of using social media is to increases the sales and creates brand awareness.For FIFA World cup, it is necessary to use social media promotional activities because it hasbeen analyzed that around 80 percent people uses social media and in order to reach with thosecustomers it is necessary to use some promotional activities and among all social media is
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