Differentiation and its Importance to the Hospitality Industry

This report provides a comprehensive analysis of differentiation strategies within the hospitality industry. It begins by defining differentiation and its role in achieving competitive advantage. The report identifies key differentiators, including product features, customer service, and brand image, and discusses the levels of differentiation such as merchandise and support. It explores issues related to differentiation, such as collaboration, control, and vision, and details various ways to differentiate, including reversal, breakaway, and hostility strategies. The report also examines the importance of communication in conveying differentiation to customers and concludes by emphasizing the need to understand buyer behavior and assess the cost of differentiation strategies. The report is supported by a bibliography of relevant sources.