Diffusion of Innovation of Apple Company

Running head: DIFFUSION OF INNOVATION OF APPLE COMPANY
Diffusion of Innovation of Apple Company
Name of the Student
Name of the University
Author Note

1DIFFUSION OF INNOVATION OF APPLE COMPANY
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Overview of Apple.................................................................................................................2
Diffusion of innovation..........................................................................................................2
Characteristics of innovation..................................................................................................4
Role of Communication and Time.........................................................................................4
Social systems and consequences of adoption.......................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

2DIFFUSION OF INNOVATION OF APPLE COMPANY
Introduction
Diffusion of innovation helps in communicating an innovation by the use of various
channels. It is shared with the social system members. This special kind of communication is
concerned with spreading the messages of the new ideas. This paper will talk about the
adoption of information system by Apple. The advantages of diffusion of innovation by the
company are also discussed. The diffusion of innovation requires implementation of new
technology. Apple concentrates on its technological innovation in order to increase its
profitability and in turn the customer base. The company has no competition as the use of
technology and other factors of innovations make it a market leader for many years now.
Every product launched becomes obsolete or improved in few years. they use software that is
not possible to duplicate.
Discussion
Overview of Apple
The Company Apple was established in the year 1977 on the 3 of January. It
manufactures, designs and markets media devices, mobile communication, music players and
personal computers. The company sells a range of accessories, software’s, networking
solutions. It is located in America, Europe, China, Japan and major places of Asia Pacific.
iPhone is the chain of smartphones which has an iOS operating system.
Diffusion of innovation
The Apple iPad an innovation of Apple’s technology. The iPad helps users to surf
internet, read and reply to emails, watch videos and movies, play games, listen to songs, read
e-books. It is compatible with the various applications of Apple, which allows users to do