Diffusion of Innovation Assignment 2022

Diffusion of Innovation
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Table of Contents
5. Types of innovation of the E-scooter.....................................................................................3
6. Theories of Consumer Behaviour..........................................................................................3
Application of the theories on the target market....................................................................4
References..................................................................................................................................6
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5. Types of innovation of the E-scooter
Neuron mobility has been declared as a company that has mastered in automotive
engineering and this title to the company has been given because of the fact, company has
introduced E scooters in the market of Australia. Company’s product has been observed to
take the urban commute of the place to innovative level. At Neuron the focus is always upon
the incorporation of the innovation in the manufacturing of the products. Company’s latest
model thus has focused to ease the maintenance and this product is tamper proof. The
structure of the new model shows that frame of the product is made of aluminium chassis and
this frame joins the two wheels which are of twelve inches, this kind of arrangement is
focused by the company in order to provide riders a smoother and safer ride (Akhaya T,
2019).
Another innovation of this product is the modular design which allows replacement of the
damaged modules within minutes and this innovative feature of the product is unique one
because previously days were spent upon the repairing of the scooter (Stone, 2019).
Finally, the third innovation which can be observed from the latest E scooter model has the
inbuilt installation of the software. The E scooters now have the GPS tracking feature and this
feature will enable the riders to park the scooters in the feasible place and will also guide the
riders to the right direction.
6. Theories of Consumer Behaviour
Consumer behaviour deals with the study of the purchasing behaviour of the consumers and
this behaviour mainly analysed by analysing the psychological state of the consumers
(Johnstone and Tan, 2015). Considering the aspects of consumer behaviour, it can be seen
that marketing plays significant role in influencing consumers purchasing behaviour (Chan,
Cheung and Lee, 2017). Theories on Consumer behaviour that can show how consumers are
influenced by the marketing skills of the companies are discussed below. Three theories
which are considered by the study are Hawkins Stern Impulse Buying theory, Theory of
Reasoned Action and the EKB model.
Theory of Reasoned Action
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