Digital Transformation of Age UK Services: A Comprehensive Report

This report focuses on the digital transformation of Age UK services, a charitable organization dedicated to supporting older adults. It begins with an introduction to digital transformation and its relevance to Age UK, followed by a detailed analysis of the organization's structure, culture, aims, competitors, and services. The report reviews the popularity of various digital mediums among older adults, highlighting platforms like Facebook and YouTube. It identifies barriers faced by Age UK, such as skill gaps and limited access to technology, and discusses the suitability of services like information and advice, visiting, and wellbeing for digital transformation. The discussion section explores the merits and limitations of digital transformation, including increased accessibility, cost reduction, and wider coverage, while also acknowledging challenges related to digital literacy and infrastructure. The report concludes with recommendations for transforming Age UK's services, emphasizing the need for tailored digital platforms and applications to meet the specific needs of older adults. The report underscores the importance of digital transformation for organizations like Age UK to adapt to a dynamic environment and effectively serve their target audience.

Digital Transformation
of Age UK Services

Table of Contents
INTRODUCTION...........................................................................................................................1
RESULTS........................................................................................................................................1
DISCUSSION..................................................................................................................................3
CONCLUSION................................................................................................................................5
RECOMMENDATIONS.................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Digital transformation refers to the various methods and techniques which are
used in order to ensure that that the right digital techniques and methods can be
adopted by a particular organization (Bounfour, 2016). For this report, Age UK has been
chosen. It is a charitable organization which looks after the interests of various old-aged
people in the society by fulfilling their needs and requirements effectively and efficiently.
In this report, detailed focus will be made on the way digital transformation can be done
in the right manner so that the implementation of various types of changes can be done
in the organization.
RESULTS
Age UK is a charitable organization which provides the various types of required
services of different types of needs and requirements can be fulfilled in the right
manner. This organization makes sure that the right services can be provided to the old-
age people. The explanation about this organization is as follows-
 Structure- The structure of Age UK is spread at national, regional and local
level. Different people who are working in it provide their different types of
services in order to ensure that the various types of needs and requirements can
be fulfilled effectively and efficiently (Chanias, Myers and Hess, 2019). This will
help in ensuring that the best care of the old-age people can be taken in the right
manner.
 Company culture- The company culture of Age UK is to make sure that the
various types of charitable services can be provided to the old-age people. This
will help in ensuring that the best care of the old-age people can be taken in the
right manner effectively and efficiently.
 Aims- The aim of Age UK is to make sure that the best services to the people
can be provided in the right manner. In this way the organization will be able to
ensure that the old-age people are provided the best services in a proper
manner.
 Competitors- Age UK faces competition in the market. The competitors which
the organization has are Aged, Alzheimer’s Society, The Stroke Association,
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RNIB, Macmillan Cancer Support and Childline. They provide competition to the
organization.
 Products/Services- Age UK provides charitable services which are aimed at
fulfilling the needs and requirements of the old people in the market. The
services which are offered by them include Information and Advice, Visiting
Service, Computer Drop-In sessions, Wellbeing service, Day care, Chums and
Other Opportunities.
 Organizational Strategy- Age UK makes the use of appropriate strategies which
help them to target the people in the right manner. The organizational strategy
can thus help in ensuring that the company is able to identify the needs and
requirements of the old-age people in a proper manner and can fulfil them.
Review of the digital mediums popular amongst the older adults-
Facebook is the number 1 choice of Social Media Platform which is popular among the
older adults. YouTube comes second in the choice of Social Media Platform which is
popular among these adults. Pinterest is the third choice in the terms of Social Media
Platform for the adults. LinkedIn is the next choice for the older adults. Instagram is the
next choice which is popular among the adults. Twitter is also famous among the older
adults. Snapchat and WhatsApp are also famous among the older adults. Reddit is also
famous among the older adults.
Barriers faced by Age UK-
 Age UK faces a barrier related with skills as some of the staff members do not
have the required skills in order to ensure that the proper management of the
organization can be done.
 Age UK faces another barrier in relation to the Access to IT because its staff
members are not competent enough to be able to make the best use of these
particular services which therefore affects them a lot.
 Age UK also faces another barrier in relation to the motivation of the people
because its staff members are not motivated enough to raise their overall bar of
efficiency and effectiveness which affects them in the attainment of the goals and
objectives.
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Age UK provides different services to the people in the market. The services
which they are providing to the people which are suitable for the purpose of digital
transformation are as follows-
 Information and Advice- This is the most important service which is provided by
Age UK to the different types of people in the market (Cherry, 2016). Thus in this
way the organization makes sure that the old-age people are provided the right
information and advice which helps in meeting out of their various types of needs
and requirements effectively and efficiently in the right manner. Thus this service
can be transformed digitally by ensuring that the proper use of Social Media
Platforms is made by the organization which helps in digitally providing this
service.
 Visiting Service- This is another important service which is provided by Age UK
to the people in the market (Dyatlov and et.al., 2019). In this way the organization
makes sure that the old-age people can be helped with ensuring that their
various types of needs and requirements can be fulfilled. This service can be
transformed digital in a partial manner as the organization can launch an
application through which the services can be booked by the people.
 Wellbeing Service- This is a service which is provided by Age UK to the old-age
people by ensuring that their wellbeing can be maintained in a right manner
effectively and efficiently (Eden and et.al., 2019). Thus in this way the wellbeing
can be maintained properly as the interaction can be done by making the use of
Social media platforms like Facebook, Instagram etc. so that the connectivity with
the old-age people can be maintained.
Thus these services which are provided by Age UK to the old people are found to
be the most suitable for the digital platforms as they can be provided easily on these
platforms which therefore can be quite helpful in ensuring that the people can be
provided these services in the right manner.
DISCUSSION
Age UK can provide its Information and Advice, Visiting Service and Wellbeing
Service in a highly effective manner to the old-age people in the market (Hess and
et.al., 2016). The organization is also looking forward to providing these services
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digitally. The Merits and Limitations of the digital transformation of the services of Age
UK are explained as follows-
Merits-
 The digital transformation of the services which are provided by Age UK to the
old-age people will ensure that more people are able to access these particular
services in a highly effective manner (Li and et.al., 2018).
 The digital transformation of the services provided by Age UK will make sure that
the costs are reduced in a highly effective manner which will thus help in
ensuring that the attainment of the goals and objectives related to taking the best
care of old people can be done (Sousa and Rocha, 2019).
 The digital transformation of the services provided by Age UK will be quite helpful
in ensuring that the wide range of coverage of the people can be ensured in a
right manner effectively and efficiently. This can help in ensuring that the
organization is able to ensure that this particular transformation can help it a lot in
providing the necessary services to the old people (Ziyadin, Suieubayeva and
Utegenova, 2019).
 Age UK can provide its digital services to the people because it will help it a lot in
educating the old-age people about the digital technology in the right manner. In
this way, this can be quite helpful to make sure that the right use of this particular
technology can be made by the people.
Limitations-
 Age UK's digital transformation of services faces a limitation because not many
old-age people are proficient in making the use of technology which can affect
their plan of implementation.
 Transformation of services digitally requires higher-level of skills and
competencies which may not be present in the different staff members of Age
UK.
 Age UK can face challenges because not many old-age people have access to
Smartphones and Internet which is a basic requirement to be fulfilled for the
purpose of getting an access to the digital services which are provided by the
organization to them.
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 Age UK also faces structural challenges because digital transformation will
require brining changes to the structure which may not be possible for the
organization.
The way Age UK can overcome the barriers- Age UK can overcome the
barriers by ensuring that it is able to educate the old-age people in the right manner
about making the use of its digital services effectively and efficiently (Kane, 2019). This
will help it in ensuring that more and more old-age people are able to come under the
coverage of these particular services which will help in ensuring that the overall goals
and objectives in the short-term, medium-term and long-term can be attained.
CONCLUSION
From the above report, it can be concluded that Digital transformation is quite
important for the managers because this can help them in ensuring that the different
types of goals and objectives can be attained. It is required nowadays because in a
dynamic business environment which keeps on changing it is necessary for the
organizations to make the required adaptations which will therefore help in ensuring that
the attainment of the future goals and objectives can be carried out quite effectively and
efficiently. Thus, it is quite important that the managers of the organization are able to
focus on it so that they can make sure that the organization is able to sustain within the
market and thus attain its relevant goals and objectives in the future quite effectively
and efficiently. It has its own benefits for the people which can be helpful in ensuring
that the organization is able to provide better services in the right manner to these
particular people. Thus in this way it can be very important for the organizations that
they are able to provide the digital services to the people for helping them in making the
best use of these services.
RECOMMENDATIONS
The different types of Age UK services can be taken forward in the right manner
so that the transformation into a digital platform can be done properly. The
transformation of these services is quite crucial in order to ensure that the services can
be provided in a better range to the different types of old people in the market. Thus in
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this way it can be said that the recommendations are required to be applied in a right
manner so that the management is able to transform these particular services highly
effectively and efficiently. This will help in ensuring that the overall goals and objectives
related to taking the best care of old people can be attained. Therefore the
recommendations are as follows-
 For the transformation of the Information and Advice services it is quite important
that Age UK is able to identify the particular needs and requirements of the old-
age people and can ensure that a right digital platform is created in order to
provide these services specifically in the right manner. This will help in ensuring
that this particular platform is able to help in making these services accessible to
the old people in the right manner effectively and efficiently.
 For the transformation of Visiting service it is crucial that the management of Age
UK is able to make sure that it can launch a specific application for this particular
purpose. This will be quite helpful in ensuring that the visits can be arranged by
the old people in a proper manner.
 The transformation of Wellbeing service can be done by the management of Age
UK by ensuring that the video-calling facility can be arranged effectively and
efficiently by the managers so that the better care of the old age people can be
taken highly effectively and efficiently.
Thus it is quite important from the managers that they are able to ensure that they can
fulfil all of these recommendations in a proper manner which will help a lot in ensuring
that the digital transformation can take place. Therefore, the attainment of the overall
goals and objectives related to this particular digital transformation can take be done if
the right approaches are undertaken for this particular purpose. Also it is important that
this particular digital transformation is done only for some specified services of Age UK
because these services are the one which can be transformed.
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REFERENCES
Books and Journals:
Bounfour, A., 2016. Digital futures, digital transformation. Progress in IS. Cham. Springer
International Publishing, doi. 10. pp.978-3.
Chanias, S., Myers, M. D. and Hess, T., 2019. Digital transformation strategy making in pre-
digital organizations: The case of a financial services provider. The Journal of Strategic
Information Systems. 28(1). pp.17-33.
Cherry, M. A., 2016. Beyond misclassification: The digital transformation of work.
Dyatlov, S. A. and et.al., 2019, July. Digital transformation and convergence effect as factors of
achieving sustainable development. In IOP Conference Series: Earth and
Environmental Science (Vol. 302, No. 1, p. 012102). IOP Publishing.
Eden, R. and et.al., 2019. Digital transformation requires workforce transformation. MIS
Quarterly Executive. 18(1). p.4.
Hess, T. and et.al., 2016. Options for formulating a digital transformation strategy. MIS
Quarterly Executive. 15(2).
Kane, G., 2019. The technology fallacy: people are the real key to digital transformation.
Research-Technology Management. 62(6). pp.44-49.
Li, L. and et.al., 2018. Digital transformation by SME entrepreneurs: A capability perspective.
Information Systems Journal. 28(6). pp.1129-1157.
Sousa, M. J. and Rocha, Á., 2019. Digital learning: Developing skills for digital transformation
of organizations. Future Generation Computer Systems. 91. pp.327-334.
Ziyadin, S., Suieubayeva, S. and Utegenova, A., 2019, April. Digital transformation in business.
In International Scientific Conference “Digital Transformation of the Economy:
Challenges, Trends, New Opportunities” (pp. 408-415). Springer, Cham.
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