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Chatbots in Marketing and Communication

   

Added on  2023-01-16

10 Pages671 Words65 Views
Digital and Emerging
Media
Chatbots

What is Chatbots?
ChatBot or Chat roBot are
computer programs that
mimic human conversation
or chat with the individuals
using artificial intelligence
(Shepherd, 2018).
With using of chatbots, the
user request can be instantly
attended with the help of AI
based programming embedded
in it. Some of common channels
includes Facebook messenger,
Line and Telegram.

Why Chatbots?
For end -customers For enterprise
Quick Resolution
Security
Accessibility
Accuracy
Lower Costs
Scalability
Versalility
Productivity

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