Digital and Social Marketing

This report explores the concept of marketing and its importance in selling goods and services. It focuses on digital marketing and social media marketing, specifically in the context of H&M, a multinational clothing retail company. The report discusses the marketing mix, communication mix, and the use of digital media and social media for promoting products. It also covers different digital marketing models and their implications for H&M's marketing strategy. Overall, the report highlights the significance of digital and social marketing in attracting customers and increasing profitability.