Digital and Social Marketing

Digital And Social
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PART 2............................................................................................................................................6
CONCLUSIOON.............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing refers to activities which are used to promote the goods and services of
company for the selling and buying purpose. It helps firms in order to attract the customers
towards an organisation. Marketing is the process of attracting, understanding and building
relationships with customers. It is important because it helps in sell business products and
services (Dahiya and Gayatri, 2018). Digital marketing refers to promotion and advertising
through digital platforms such as websites, email, social media, mobile apps etc. The company
which is selected for this report is H & M . It is the multinational clothing retail based company
which deals in men and woman and children. It was founded in 1947, headquarter situated in
Stockholm, Sweden. This report covers topics such as marketing concept, marketing mix and
communication mix, digital marketing, digital marketing and social media marketing is
important in businesses. Apart from this it also covers topics such as digital marketing use in
communication strategy.
PART 1
Marketing mix refers to the set of the actions and the tactics use by the company to
promote its brand or product in the market. They focus on the multiple areas as the part of the
comprehensive plan. The term refers to the product, price place, promotion, physical evidence,
people and processes.
H&M is a multinational clothing retail company for the fashion in clothing of men,
women, teenagers and children. H&M operates over 74 countries and over 5000 stores under the
various companies brands (El Junusi, 2020). It is the second largest retailer company of clothing
it also engaged in the designing, manufacturing, marketing. The company also offer online and
sales in Sweden, Norway, Germany, Finland and many more places. Tag line of H&M is The
secret to its success.
Marketing mix for the H & M is mentioned below:
Marketing mix refers to the set of the actions and the tactics use by the company to promote its
brand or product in the market. They focus on the multiple areas as the part of the comprehensive
plan. The term refers to the product, price place, promotion, physical evidence, people and
processes (Finotto and Mauracher, 2020).