Digital and Social Media Marketing in Practice

Digital and Social Media
Marketing in Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
Evaluation of social media activities...............................................................................................1
Zones of social media.............................................................................................................1
Digital identities.....................................................................................................................2
Justification related with creative content..............................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
The term social media engage and include building of communities and networks for
encouraging individuals to participate or engage in more number of functions. In simple terms
social or digital media channel is used to encourage visitor or prospects into customers for
generating effective interaction within communities (McFarland and Ployhart, 2015). This report
is written from perspective of Gucci which is a international clothing brand. The main motive to
understand social and digital media in organisation is to formulate a platform that connect
management to target audience. Moreover, this report highlights on evaluation of social media
activities that are done by fashion brands (Alves, Fernandes and Raposo, 2016). Key theories as
well as principles are also identified for engaging more number of consumers in organisation.
Evaluation of social media activities
Social media work as an interactive information processing system such as computers
media technology which facilitate a platform for data information. According to existing market
conditions social media platform is beneficial to transfer information, ideas, interest and data
related with new products to large number of individuals. In simple terms social media refers to
website, application, digital platform etc. which leads prospects to interact with management of
company. Gucci is performing there work at global level as a reputed brand. So social and digital
work as an effective model that leads management to share photographs, event details, opinions
etc. to perform business at global level (Dahl, 2018). Some of the effective social media
activities are mention as follow:
Zones of social media
With the investigation related with Gucci and its social as well as digital media marketing
practices it is evaluated that digital practices is one of the biggest platform for all organisations to
complete there work effectively. With the proper understanding about zones of social media it is
identified that company is able to gain competitive edge in market by approaching all of there
targets. Social community, social publishing, social commerce and social entertainment are four
zones that is directly relates with methods of approaching more number of customers at global
level (Chaffey and Ellis-Chadwick, 2019). Video marketing needs for generating incorporate to
use better content. Brand marketing is used by companies to improve and generate long term
results. Although, Gucci is an international brand so management utilise digital and traditional
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